Introducing ovi store_for_publishers_sofia_13042010
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Introducing ovi store_for_publishers_sofia_13042010 Introducing ovi store_for_publishers_sofia_13042010 Presentation Transcript

  • © 2010 Nokia Ovi Store - the channel for your success Jure Sustersic Developer Relations Forum Nokia EMEA
  • © 2010 Nokia Nokia app distribution matrix Ovi Store Pre-Load 3rd Party Channels Content Aggregators & Operators
  • © 2010 Nokia Why Nokia Created Ovi Store • Combines the best features, existing audiences and extensive partnerships in Nokia’s content services into one unified service • Builds on years of Nokia’s global and local distribution experience, content partnerships and millions of existing registered developers in Nokia’s developer community • Nokia’s next generation content service is intuitive, consumer-centric, and encourages discovery, consumption and sharing of mobile content 5 © 2009 Nokia
  • © 2010 Nokia What is Ovi Store? • Powerful channel with content from a global developer base • Free and premium content • Content available by category, device and market • Wide coverage of content: – Applications – Widgets – Video – Personalization – Games – Audio 6 © 2009 Nokia
  • © 2010 Nokia Better and Better in Fast Iterations Fully localized T o p 5 co in 18 countries (in alph a untries betical o rder) Integrated mobile India Indone sia billing with Italy 60 operators Russ United ia Kingdom o 15 90% Close t d serve loa down d in s per local d langu secon age
  • © 2010 Nokia Wide range of devices supported Supported Example Platform Experience devices devices Web Runtime widget with S60 5.0 and later Nokia 5800, N97 touch support All S60 3.2 S60 / Web Runtime widget / Flash Some S60 3.1 N96 Symbian All S60 products with Mobile web browser Various XHTML-MP browser S40 6.2, 7.x, 8.1 and 9.1 Nokia 5220 Java client with QVGA and HVGA Nokia 6300 Series 40 All Series 40 products with Mobile Web browser Various XHTML-MP browser MeeGo Mobile Web browser Maemo 5 and higher Nokia N900 Desktop* Web browser PC * “Desktop experience is browse only and does not support side loading " 9 © 2009 Nokia
  • © 2010 Nokia Content Formats Supported Content format Possible content File extensions Availability areas Symbian application Applications - * .sis .sisx All publishers (must be Symbian Signed to pass Games - * QA) Java application Applications - * .jar +.jad All publishers (must be Java Verified to pass QA) Games - * WRT widget Applications - * .wgz All publishers Games - * Flash application Applications - * .sis .sisx .nfl All publishers Games - * Ovi Application (future) Applications . All publishers Audio Personalization - .mid .mp3 .mp4 .aac Premium publishers only .amr Video Personalization - .3gp .mp4 Premium publishers only Theme Personalization - Theme .sis .nth Premium publishers only Wallpaper/graphic Personalization .jpg .png .gif Premium publishers only Video center stream Videos .vcfg Premium publishers only 10 © 2009 Nokia
  • © 2010 Nokia Expanding Co-operation & Choice Australia Norway Austria Poland Denmark Russia Finland Singapore France Spain Germany Sweden Ireland Switzerland Italy UK Netherlands USA
  • © 2010 Nokia Opportunity for Content Publishers • 70/30 revenue share* • Payment via credit card and premium SMS • Worldwide distribution and visibility • Self-service content publishing via Publish.ovi.com *For credit card: Less applicable taxes. *For mobile billing: Less applicable taxes and fixed billing charges 12 © 2009 Nokia
  • © 2010 Nokia Publish to Ovi (publish.ovi.com) • Self-service tool allowing publishers to easily distribute and monetize content on Ovi. • Benefits of publishing on Ovi: – Easy access to a single channel reaching millions of consumers worldwide – Monetize applications and content with Nokia-provided billing – Fast time to market via self-serve publishing – Real time sales and usage reports • Liberal content validations and quality assurance procedures make it easy for publishers to get content to market.
  • © 2010 Nokia Content Publishing Flow Content partner Content Add new Add QA Content Registration promotion Content items Metadata process published & Validation and sales Payment Reporting 14 © 2009 Nokia
  • © 2010 Nokia Registration and Content Input • To publish on Ovi Store, register at http://publish.ovi.com. Registration validation normally within 48 hours • Content input on Ovi Store is done through a self-service content intake portal • Published content is available for download and consumption on Nokia devices worldwide 15 © 2009 Nokia
  • © 2010 Nokia Overview of content metadata • Descriptive text or graphics are included in a content item or file. A content item contains one set of metadata, which can be used by several files. • Channel metadata also includes category, price point, allowed billing methods, icons, images, banners and help/support content. • Content descriptions can have translations for multiple markets (optional, but recommended) • Some of optional metadata is especially targeted to promote content in spotlight and are recommended to be filled in by content partner
  • © 2010 Nokia QA Process • All content items submitted for publishing go through a quality assurance process. • The main purpose is to ensure consumers receive quality content and application experiences through Ovi Store. • Nokia tests content prior to publishing to ensure consumers experience the same level of high quality across all content types in the Ovi Store. • To provide problem free end-user experiences, Symbian applications must be Symbian signed and Java applications must be certified and properly tested by developer • Uploaded content should be live within 5 business days after QA 17 © 2009 Nokia
  • © 2010 Nokia Commercial Framework Rewarding revenue share of 70% • For credit card transactions developers receive 70% of the end user price, less applicable taxes, for transactions through direct mobile carrier billing, developers receive 70% of the end user price, less applicable taxes and fixed billing charges Taxes € 0.75 (€5.00) 15% Billing Charges Consumer price of gross €1.70 Consumer price 40% Publisher Share of gross less €1.785 taxes 70% Nokia/Other Share after taxes €0.765 and charges 30% Approximately 92% to operator; 8% to billing partner after taxes, billing charges 18 © 2009 Nokia
  • © 2010 Nokia App wizard for Ovi Creating mobile apps has http://publish.ovi.com/appwizard never been this easy. App wizard takes your existing web content for mobile in minutes. Support for RSS and ATOM feeds. Customize your application by uploading logo and icon, then select your brand colors and UX language. Monetize by adding advertising to your application. Publish your WRT and Java apps for Ovi Store. Apps work on every Ovi Store supported handset.
  • © 2010 Nokia Promotional Opportunities • Content publishers can gain increased visibility from promotional opportunities such as "Spotlight”, a sponsored placement opportunity in the Ovi Store. • Spotlight provides marquee exposure to a targeted audience actively looking for mobile content. • Other co-marketing opportunities available • Nokia recommends • Co-marketing campaigns • Deep-linking 21 © 2009 Nokia
  • © 2010 Nokia Ovi Publish Online Banner Generator Self-serve app promotion tool http://promotions.ovi.com/toolkit/ to easily design your own personalized "Available on Ovi“ banners Link from publish.ovi.com Choose language
  • © 2010 Nokia Enter application details, choose a device image and a banner “call to action” Cut and past banner code to your blog or web site Upload your application logo choose a color Generate banners
  • © 2010 Nokia Reporting and payment • Content publishers of Ovi store can get real time reports and statistics about their application/merchandise sales on a dashboard view inside Ovi Publish • Ovi Store’s reporting tool provides following details for publishers – Downloads (total, by item, by device, by country) – Estimated revenue ( total, by item, by device, by country) • Nokia manages payments back to publishers 25 © 2009 Nokia
  • © 2010 Nokia Thank you http://publish.ovi.com