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Toshl.com - Od ideje do končnega izdelka

Toshl.com - Od ideje do končnega izdelka

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Toshl.com - Od ideje do končnega izdelka Presentation Transcript

  • 1. Toshl.com - Od ideje do končnega izdelka Boštjan Lukša www.3fs.si
  • 2. Proces
    • Idejna faza
    • Načrtovanje
    • Oblikovanje
    • Programiranje
    • Testiranje
    • Objava & promocija
    • Merjenje uspeha
    • Iteracije
  • 3. Idejna faza
    • osnovno preverjanje ideje, analiza stanja
    • 5 dnevni izziv od ideje do prototipa
    • enostavna funkcionalnost (omejitve)
    • evalvacija
  • 4. Idejna faza - koncept
    • beležnik stroškov za telefone
    • maksimalna preprostost
    • minimal user value
    • export (mobile vs web)
    • izbor platforme
    • okvirni poslovni model
  • 5. Načrtovanje OmniGraffle Visio Axure Mockflow Balsamiq Pencil Mockingbird
  • 6. Dizajn v1.0
  • 7. Programiranje
    • izbira programskega jezika, knjižnic
    • user interface (slike vs tekst)
    • mali detajli, veliki problemi (SQLite, memory handling!, sync)
    • odvisnosti knjižnic
    • lokalizacija
  • 8. Testiranje
    • simulator (slabost tipkovnica/touch, druga arhitektura, nerealen performance)
    • hands on, različne lokalizacije
    • special chars, decimalke ipd.
    • različne povezave (3G, wifi)
    • različne verzije firmware-a, dependency problemi
    • unit testi za bazo/modele
    • error logging
  • 9. Objava & promocija
    • spletna stran, blog, seo
    • app store optimizacija
    • Facebook page
    • Twitter account
    • PR na app review straneh
    • viral video, Digg, …
    • prisotnost na konferencah, (MobileCamp, MoMoSlo, Mobile 2.0...)
    • merchandising
  • 10. Merjenje uspeha
    • definicija ciljev -> conversion dashboard
    • acquisition/activation/retention/referral/revenue
    • statistike uporabe (download, sync, export) - kaj deluje?
    • 1/3 Maemo userjev – nauk?
    • app userji / registrirani userji / pro userji
  • 11. Iteracije
    • GetSatisfaction, feedback, komunikacija z uporabniki
    • piljenje ideje, redefiniranje ciljne skupine
    • piljenje poslovnega modela (paid app, freemium, whitelabel, bundle, ...)
    • tedenski/mesečni releasi, 80/20
    • optimizacija stroškov, poenotenje razvoja
  • 12. Vprašanja? Boštjan Lukša, bostjan@3fs.si, @bostjanluksa
  • 13. Uporabni viri (ne nujno zgolj o mobile app developmentu)
    • Mobile Developers Guide To The Galaxy http://www.slideshare.net/enoughmarco/mobile-developers-guide-to-the-galaxy-2nd-edition
    • Mobile Trends 2020 http://www.slideshare.net/rudydw/mobile-trends-2020
    • 10 Mobile Trends Impacting Consumer Engagement http://www.slideshare.net/rudydw/10-mobile-trends-impacting-consumer-engagement
    • The customer development model http://www.slideshare.net/sblank/customer-development-at-startup2startup
    • Startup metrics 4 pirates http://www.slideshare.net/dmc500hats/startup-metrics-4-pirates-may-2010
    • Business of Software http://www.blip.tv/file/3346148
    Dropbox Startup Lessons Learned http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587 From Zero to a Million Users http://www.slideshare.net/adamsmith1/from-zero-to-a-million-users-dropbox-and-xobni-lessons-learned Case Studies in Freemium http://gigaom.com/2010/03/26/case-studies-in-freemium-pandora-dropbox-evernote-automattic-and-mailchimp/ Never Charge for a Mobile App http://gigaom.com/2010/05/19/never-charge-for-a-mobile-app-and-other-freemium-lessons-from-vcs/ Don't just roll the dice http://www.neildavidson.com/dontjustrollthedice.html How to Choose iPhone App Keywords http://www.bianor.com/blog/iphone-keywords-apple-app-store-seo/#more-1350