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Toshl.com - Od ideje do končnega izdelka

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    Toshl.com - Od ideje do končnega izdelka Toshl.com - Od ideje do končnega izdelka Presentation Transcript

    • Toshl.com - Od ideje do končnega izdelka Boštjan Lukša www.3fs.si
    • Proces
      • Idejna faza
      • Načrtovanje
      • Oblikovanje
      • Programiranje
      • Testiranje
      • Objava & promocija
      • Merjenje uspeha
      • Iteracije
    • Idejna faza
      • osnovno preverjanje ideje, analiza stanja
      • 5 dnevni izziv od ideje do prototipa
      • enostavna funkcionalnost (omejitve)
      • evalvacija
    • Idejna faza - koncept
      • beležnik stroškov za telefone
      • maksimalna preprostost
      • minimal user value
      • export (mobile vs web)
      • izbor platforme
      • okvirni poslovni model
    • Načrtovanje OmniGraffle Visio Axure Mockflow Balsamiq Pencil Mockingbird
    • Dizajn v1.0
    • Programiranje
      • izbira programskega jezika, knjižnic
      • user interface (slike vs tekst)
      • mali detajli, veliki problemi (SQLite, memory handling!, sync)
      • odvisnosti knjižnic
      • lokalizacija
    • Testiranje
      • simulator (slabost tipkovnica/touch, druga arhitektura, nerealen performance)
      • hands on, različne lokalizacije
      • special chars, decimalke ipd.
      • različne povezave (3G, wifi)
      • različne verzije firmware-a, dependency problemi
      • unit testi za bazo/modele
      • error logging
    • Objava & promocija
      • spletna stran, blog, seo
      • app store optimizacija
      • Facebook page
      • Twitter account
      • PR na app review straneh
      • viral video, Digg, …
      • prisotnost na konferencah, (MobileCamp, MoMoSlo, Mobile 2.0...)
      • merchandising
    • Merjenje uspeha
      • definicija ciljev -> conversion dashboard
      • acquisition/activation/retention/referral/revenue
      • statistike uporabe (download, sync, export) - kaj deluje?
      • 1/3 Maemo userjev – nauk?
      • app userji / registrirani userji / pro userji
    • Iteracije
      • GetSatisfaction, feedback, komunikacija z uporabniki
      • piljenje ideje, redefiniranje ciljne skupine
      • piljenje poslovnega modela (paid app, freemium, whitelabel, bundle, ...)
      • tedenski/mesečni releasi, 80/20
      • optimizacija stroškov, poenotenje razvoja
    • Vprašanja? Boštjan Lukša, bostjan@3fs.si, @bostjanluksa
    • Uporabni viri (ne nujno zgolj o mobile app developmentu)
      • Mobile Developers Guide To The Galaxy http://www.slideshare.net/enoughmarco/mobile-developers-guide-to-the-galaxy-2nd-edition
      • Mobile Trends 2020 http://www.slideshare.net/rudydw/mobile-trends-2020
      • 10 Mobile Trends Impacting Consumer Engagement http://www.slideshare.net/rudydw/10-mobile-trends-impacting-consumer-engagement
      • The customer development model http://www.slideshare.net/sblank/customer-development-at-startup2startup
      • Startup metrics 4 pirates http://www.slideshare.net/dmc500hats/startup-metrics-4-pirates-may-2010
      • Business of Software http://www.blip.tv/file/3346148
      Dropbox Startup Lessons Learned http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587 From Zero to a Million Users http://www.slideshare.net/adamsmith1/from-zero-to-a-million-users-dropbox-and-xobni-lessons-learned Case Studies in Freemium http://gigaom.com/2010/03/26/case-studies-in-freemium-pandora-dropbox-evernote-automattic-and-mailchimp/ Never Charge for a Mobile App http://gigaom.com/2010/05/19/never-charge-for-a-mobile-app-and-other-freemium-lessons-from-vcs/ Don't just roll the dice http://www.neildavidson.com/dontjustrollthedice.html How to Choose iPhone App Keywords http://www.bianor.com/blog/iphone-keywords-apple-app-store-seo/#more-1350