Mobilizing your Content with Nokia


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Presentation MoMo in Sofia 24.01.2011

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  • Let’s start with the basics.There are 2.7 million downloads a day with an average of 2.6 apps downloaded per visitAbout 90% of the daily traffic to Ovi Store converts to downloads85% of the signed in visitors to Ovi Store are repeat visitorsEach active user is averaging 8.5 downloads per monthGames continue to be #1 for paid downloads and apps continue to be #1 for free downloadsWhich part of the week is the most popular for downloads? The weekend. Which day is the worst? Mondays?
  • So, because it is not just about Nokia marketing your work. You can join the effort too
  • Mobilizing your Content with Nokia

    1. 1. Mobilizing your Content with Nokia<br />Karl Pletschko<br />Developer Marketing Manager, Alps & South East Europe<br />
    2. 2. “We think we need to do something for mobile”<br />How many times have you said this?<br />2<br />2<br />
    3. 3. How does your Internet Strategy look like?<br />3<br />Company Confidential. ©2010 Nokia<br />
    4. 4. How does your mobile Strategy look like?<br />4<br />Company Confidential. ©2010 Nokia<br />
    5. 5. The (near) future <br />
    6. 6. Statement of fact:Nokia has the world’s largest base of mobile platforms. <br />6<br />Company Confidential. ©2010 Nokia<br />
    7. 7. The biggest myth in the Telecoms industry is that Nokia or Symbian lost significantly market share in favour of Apple or iPhone. <br /> And other competitors<br />
    8. 8. Smartphone OS Shipments Q2 2010<br />Data: Canalys<br />Source:<br />
    9. 9. Nokia has shipped over 310 million <br />smart phones<br />Smartphone shares by Operating Systems <br />2Q2010 vs2Q2009(Source: Gartner)<br />
    10. 10. Smartphone shares EU Top5<br />March 2010 (Source: Comscore)<br /><br />
    11. 11. Nokia Ovi Store Opportunity<br />Today you can distribute apps to approximately….<br />175mNokia Symbian Devices<br />500mSeries 40 Devices<br />
    12. 12. Ovi Store is open<br />24/7 in more that 190<br />countries<br />Sales for games and apps are the highest on Sundays. <br />Games and Apps experience the highest uplift at weekends. <br />About 90% of the daily traffic to Ovi Store converts to downloads.<br />85% of the signed in visitors to Ovi Store are repeat visitors.<br />
    13. 13. Ovi Store is localized for 90% of mobile consumers in their local language<br />Publishers from more than 90 countries are distributing their content throughOvi Store<br />Consumers can browse and purchase content from Ovi Store in more than 190 countries through credit card billing<br />103 operators in27 countries support integrated mobile billing<br />In app advertising and billing introduced<br />* Where Ovi Store supports at least one of the market’s primary languages -- 30 languages supported.<br />
    14. 14. Ovi Store<br />4<br />Access reports.<br />You get 70%, Nokia 30%.(Operator billing: 60/40)<br />3<br />Quality Assurance.<br />2<br />Create content items.<br />Add meta data.<br />Register fee of €1)<br />1<br />
    15. 15. Nokia Devices and Platforms and app types<br />Phones<br />(Series 40)<br />Smartphones<br />(Symbian)<br />Computers<br />(Maemo / MeeGo)<br />Develop Java apps<br />Develop Native Apps (Qt)<br />Develop Web Apps<br />
    16. 16. Come and Join Nokia<br />