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Alexander Oswald The Future of Maemo and Symbian
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Alexander Oswald The Future of Maemo and Symbian

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Alexander Oswald, The Future of Maemo and Symbian, 5.3.2010, Hagenberg

Alexander Oswald, The Future of Maemo and Symbian, 5.3.2010, Hagenberg

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Transcript

  • 1. Nokia OS Strategy 2010 Alexander Oswald Head of Marketing Alps South East Europe
  • 2. Numbers Symbian Maemo Offering
  • 3. Numbers
  • 4. Looking Back over 2009 4
  • 5. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in % Source: Canalys 60.00% 50.00% 40.00% 30.00% 2009 2008 20.00% 10.00% 0.00% Symbian RIM Apple Microsoft Google Others (Android)
  • 6. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 2009 30,000,000 2008 20,000,000 10,000,000 - Symbian RIM Apple Microsoft Google Others (Android)
  • 7. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 - Symbian RIM+Apple+Microsoft
  • 8. More Numbers
  • 9. Ovi Store covers whole planet • 180+ countries • 60 operators in 18 countries support carrier billing model • Developers from 80 countries submit to Ovi store • 30 local languages support
  • 10. 22 downloads per second 24/7 in OVI Store
  • 11. Average downloads: 1,5 Mio/day
  • 12. 1 million registrations were generated in the last 15days
  • 13. 60% of daily visitors are returning visitors
  • 14. On average, each registered user has downloaded 12 items since the launch of the service.
  • 15. Symbian
  • 16. All three platforms are open for publishers and developers to bring apps, content and services innovation.
  • 17. A clear statement by Nokia!
  • 18. 2010 takes Symbian to a new level in usability
  • 19. Maemo
  • 20. MeeGo Maemo
  • 21. MeeGo
  • 22. Maemo and Moblin evolution into a unified platform
  • 23. Price segments (EUR) 500 Computers MeeGo Smartphones Symbian 200 150 100 Phones 50 Series 40 Share Organize Discover Play Rational Aspirational MeeGo in Nokia’s software strategy
  • 24. Evolution of Maemo in MeeGo Today, Maemo 5 and Nokia N900 offer full internet with no compromises. MeeGo will drive an even wider range of Internet computing and communication experiences for consumers. During 2010, we plan to create our flagship experience on MeeGo, with deep Ovi service integration and an iconic user experience.
  • 25. Intel and Orange are teaming up to deliver Orange multimedia services across a number of devices based on the Intel Atom Processor and MeeGo software platform.
  • 26. Offering
  • 27. We will drive simplicity and clarity 31
  • 28. 2010: Elegantly Connected Apps and Services Service Level Apps Level Platform Level
  • 29. You may have used Qt today already….. From embedded devices By companies from many industries to desktop applications More info under http://www.qtsoftware.com/qt-in-use/ 3 © 2009 Nokia
  • 30. Cross-platform with Qt Qt removes platform dependencies, creates Any App, developed once. economies of scale and reduced time-to-market Maemo Windows Consumer Genevi - Car Symbian PC / WEB MeeGo Mobile/CE Electronics infotainment Google Services Apple Services + 3rd party apps + 3rd party apps iPhone Android
  • 31. Brand Partnership with Nokia
  • 32. Reasons to believe 2010 will be a good year 36
  • 33. MeeGo Numbers Symbian Offering Maemo
  • 34. Company Confidential 38 ©2008 Nokia
  • 35. Thank you !