Nokia
OS Strategy 2010
Alexander Oswald
Head of Marketing Alps South East Europe
Numbers   Symbian   Maemo   Offering
Numbers
Looking Back over 2009




4
Worldwide Smartphone market by OS vendor
Market shares 2009/2008 in % Source: Canalys
60.00%



50.00%



40.00%



30.00%...
Worldwide Smartphone market by OS vendor
Market shares 2009/2008 in shipments Source: Canalys
80,000,000


70,000,000


60...
Worldwide Smartphone market by OS vendor
Market shares 2009/2008 in shipments Source: Canalys
 80,000,000


 70,000,000


...
More
Numbers
Ovi Store covers whole planet




   •   180+ countries
   •   60 operators in 18 countries support carrier billing model
...
22 downloads per second 24/7
in OVI Store
Average downloads: 1,5 Mio/day
1 million registrations were
generated in the last 15days
60% of daily visitors are
returning visitors
On average, each registered
user has downloaded 12 items
since the launch of the service.
Symbian
All three platforms are open for publishers and
developers to bring apps, content and services
                  innovatio...
A clear statement by Nokia!
2010 takes Symbian to a
new level in usability
Maemo
MeeGo
Maemo
MeeGo
Maemo and Moblin evolution
into a unified platform
Price segments (EUR)
                          500                             Computers
                                 ...
Evolution of Maemo in MeeGo

Today, Maemo 5 and Nokia N900 offer full internet with no
compromises. MeeGo will drive an ev...
Intel and Orange are teaming up to deliver Orange
multimedia services across a number of devices based on
the Intel Atom P...
Offering
We will drive
     simplicity and clarity




31
2010: Elegantly Connected Apps and Services


 Service Level




   Apps Level




Platform Level
You may have used Qt today already…..

        From embedded devices
                                   By companies from ...
Cross-platform with Qt

  Qt removes
  platform
  dependencies,
  creates                                    Any App, deve...
Brand Partnership with Nokia
Reasons to believe 2010
     will be a good year


36
MeeGo
Numbers   Symbian           Offering
                    Maemo
Company Confidential
38   ©2008 Nokia
Thank you !
Alexander Oswald The Future of Maemo and Symbian
Alexander Oswald The Future of Maemo and Symbian
Alexander Oswald The Future of Maemo and Symbian
Alexander Oswald The Future of Maemo and Symbian
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Alexander Oswald The Future of Maemo and Symbian

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Alexander Oswald, The Future of Maemo and Symbian, 5.3.2010, Hagenberg

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Alexander Oswald The Future of Maemo and Symbian

  1. 1. Nokia OS Strategy 2010 Alexander Oswald Head of Marketing Alps South East Europe
  2. 2. Numbers Symbian Maemo Offering
  3. 3. Numbers
  4. 4. Looking Back over 2009 4
  5. 5. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in % Source: Canalys 60.00% 50.00% 40.00% 30.00% 2009 2008 20.00% 10.00% 0.00% Symbian RIM Apple Microsoft Google Others (Android)
  6. 6. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 2009 30,000,000 2008 20,000,000 10,000,000 - Symbian RIM Apple Microsoft Google Others (Android)
  7. 7. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 - Symbian RIM+Apple+Microsoft
  8. 8. More Numbers
  9. 9. Ovi Store covers whole planet • 180+ countries • 60 operators in 18 countries support carrier billing model • Developers from 80 countries submit to Ovi store • 30 local languages support
  10. 10. 22 downloads per second 24/7 in OVI Store
  11. 11. Average downloads: 1,5 Mio/day
  12. 12. 1 million registrations were generated in the last 15days
  13. 13. 60% of daily visitors are returning visitors
  14. 14. On average, each registered user has downloaded 12 items since the launch of the service.
  15. 15. Symbian
  16. 16. All three platforms are open for publishers and developers to bring apps, content and services innovation.
  17. 17. A clear statement by Nokia!
  18. 18. 2010 takes Symbian to a new level in usability
  19. 19. Maemo
  20. 20. MeeGo Maemo
  21. 21. MeeGo
  22. 22. Maemo and Moblin evolution into a unified platform
  23. 23. Price segments (EUR) 500 Computers MeeGo Smartphones Symbian 200 150 100 Phones 50 Series 40 Share Organize Discover Play Rational Aspirational MeeGo in Nokia’s software strategy
  24. 24. Evolution of Maemo in MeeGo Today, Maemo 5 and Nokia N900 offer full internet with no compromises. MeeGo will drive an even wider range of Internet computing and communication experiences for consumers. During 2010, we plan to create our flagship experience on MeeGo, with deep Ovi service integration and an iconic user experience.
  25. 25. Intel and Orange are teaming up to deliver Orange multimedia services across a number of devices based on the Intel Atom Processor and MeeGo software platform.
  26. 26. Offering
  27. 27. We will drive simplicity and clarity 31
  28. 28. 2010: Elegantly Connected Apps and Services Service Level Apps Level Platform Level
  29. 29. You may have used Qt today already….. From embedded devices By companies from many industries to desktop applications More info under http://www.qtsoftware.com/qt-in-use/ 3 © 2009 Nokia
  30. 30. Cross-platform with Qt Qt removes platform dependencies, creates Any App, developed once. economies of scale and reduced time-to-market Maemo Windows Consumer Genevi - Car Symbian PC / WEB MeeGo Mobile/CE Electronics infotainment Google Services Apple Services + 3rd party apps + 3rd party apps iPhone Android
  31. 31. Brand Partnership with Nokia
  32. 32. Reasons to believe 2010 will be a good year 36
  33. 33. MeeGo Numbers Symbian Offering Maemo
  34. 34. Company Confidential 38 ©2008 Nokia
  35. 35. Thank you !

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