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Alexander Oswald Nokia_os-strategy
 

Alexander Oswald Nokia_os-strategy

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The Future of Maemo and Symbian

The Future of Maemo and Symbian

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  • To compete in this increasingly competitive landscape at all levels requires focus. We need to get back on top. And make people fall in love with Nokia again.

Alexander Oswald Nokia_os-strategy Alexander Oswald Nokia_os-strategy Presentation Transcript

  • Nokia
    OS Strategy 2010
    Alexander Oswald
    Head of Marketing Alps South East Europe
  • Offering
    Symbian
    Maemo
    Numbers
  • Numbers
  • Looking Back over 2009
    4
  • Worldwide Smartphone market by OS vendor Market shares 2009/2008 in % Source: Canalys
  • Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys
  • Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys
  • More
    Numbers
  • Ovi Store covers whole planet
    • 180+ countries
    • 60 operators in 18 countries support carrier billing model
    • Developers from 80 countries submit to Ovi store
    • 30 local languages support
  • 22 downloads per second 24/7
    in OVI Store
  • Average downloads: 1,5 Mio/day
  • 1 million registrations were generated in the last 15days
  • 60% of daily visitors are returning visitors
  • On average, each registered user has downloaded 12 items since the launch of the service.
  • Symbian
  • All three platforms are open for publishers and developers to bring apps, content and services innovation.
  • A clear statement by Nokia!
  • 2010 takes Symbian to a new level in usability
  • Maemo
  • MeeGo
    Maemo
  • MeeGo
  • Maemo and Moblin evolution into a unfied platform
  • Computers
    MeeGo
    500
    Smartphones
    Symbian
    Price segments (EUR)
    200
    150
    100
    Phones
    Series 40
    50
    Share
    Play
    Organize
    Discover
    Rational
    Aspirational
    MeeGo in Nokia’s software strategy
  • Evolution of Maemo in MeeGo
    Today, Maemo 5 and Nokia N900 offer full internet with no compromises. MeeGo will drive an even wider range of Internet computing and communication experiences for consumers.
    During 2010, we plan to create our flagship experience on MeeGo, with deep Ovi service integration and an iconic user experience.
  • Intel and Orange are teaming up to deliver Orange multimedia services across a number of devices based on the Intel Atom Processor and MeeGo software platform.
  • Offering
  • We will drive simplicity and clarity
    31
  • 2010: Elegantly Connected Apps and Services
    Service Level
    Apps Level
    Platform Level
  • You may have used Qt today already…..More info under http://www.qtsoftware.com/qt-in-use/
    From embedded devices to desktop applications
    By companies from many industries
    33
    © 2009 Nokia
  • Cross-platform with Qt
    Qt removes platform dependencies, creates economies of scale and reduced time-to-market
    Any App, developed once.
    Google Services
    + 3rd party apps
    Maemo
    MeeGo
    Windows Mobile/CE
    Consumer Electronics
    Genevi - Car infotainment
    Symbian
    PC / WEB
    Apple Services
    + 3rd party apps
    iPhone
    Android
  • Brand Partnershipwith Nokia
  • Reasons to believe 2010 will be a good year
    36
  • Offering
    Symbian
    MeeGo
    Maemo
    Numbers
  • Company Confidential
    38
    ©2008 Nokia
  • Thank you !