Nokia<br />OS Strategy 2010<br />Alexander Oswald<br />Head of Marketing Alps South East Europe<br />
Offering<br />Symbian<br />Maemo<br />Numbers<br />
Numbers<br />
Looking Back over 2009<br />4<br />
Worldwide Smartphone market by OS vendor Market shares 2009/2008 in % 	Source: Canalys<br />
Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys<br />
Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys<br />
More<br />Numbers<br />
Ovi Store covers whole planet<br /><ul><li>180+ countries
60 operators in 18 countries support carrier billing model
Developers from 80 countries submit to Ovi store
30 local languages support</li></li></ul><li>22 downloads per second 24/7<br />in OVI Store<br />
Average downloads: 1,5 Mio/day<br />
1 million registrations were generated in the last 15days<br />
60% of daily visitors are returning visitors<br />
On average, each registered user has downloaded 12 items since the launch of the service.<br />
Symbian<br />
 All three platforms are open for publishers and developers to bring apps, content and services innovation. <br />
A clear statement by Nokia!<br />
2010 takes Symbian to a new level in usability<br />
Maemo<br />
MeeGo<br />Maemo<br />
MeeGo<br />
Maemo and Moblin evolution into a unfied platform<br />
Computers<br />MeeGo<br />500<br />Smartphones<br />Symbian<br />Price segments (EUR)<br />200<br />150<br />100<br />Phon...
Evolution of Maemo in MeeGo<br />Today, Maemo 5 and Nokia N900 offer full internet with no compromises. MeeGo will drive a...
Intel and Orange are teaming up to deliver Orange multimedia services across a number of devices based on the Intel Atom P...
Offering<br />
We will drive simplicity and clarity<br />31<br />
2010: Elegantly Connected Apps and Services<br />Service Level<br />Apps Level<br />Platform Level<br />
You may have used Qt today already…..More info under http://www.qtsoftware.com/qt-in-use/<br />From embedded devices to de...
Cross-platform with Qt<br />Qt  removes platform dependencies, creates economies of scale and reduced time-to-market<br />...
Brand Partnershipwith Nokia<br />
Reasons to believe 2010 will be a good year<br />36<br />
Offering<br />Symbian<br />MeeGo<br />Maemo<br />Numbers<br />
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Alexander Oswald Nokia_os-strategy

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The Future of Maemo and Symbian

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  • To compete in this increasingly competitive landscape at all levels requires focus. We need to get back on top. And make people fall in love with Nokia again.
  • Transcript of "Alexander Oswald Nokia_os-strategy"

    1. 1. Nokia<br />OS Strategy 2010<br />Alexander Oswald<br />Head of Marketing Alps South East Europe<br />
    2. 2. Offering<br />Symbian<br />Maemo<br />Numbers<br />
    3. 3. Numbers<br />
    4. 4. Looking Back over 2009<br />4<br />
    5. 5. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in % Source: Canalys<br />
    6. 6. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys<br />
    7. 7. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys<br />
    8. 8. More<br />Numbers<br />
    9. 9. Ovi Store covers whole planet<br /><ul><li>180+ countries
    10. 10. 60 operators in 18 countries support carrier billing model
    11. 11. Developers from 80 countries submit to Ovi store
    12. 12. 30 local languages support</li></li></ul><li>22 downloads per second 24/7<br />in OVI Store<br />
    13. 13. Average downloads: 1,5 Mio/day<br />
    14. 14. 1 million registrations were generated in the last 15days<br />
    15. 15. 60% of daily visitors are returning visitors<br />
    16. 16. On average, each registered user has downloaded 12 items since the launch of the service.<br />
    17. 17. Symbian<br />
    18. 18. All three platforms are open for publishers and developers to bring apps, content and services innovation. <br />
    19. 19.
    20. 20. A clear statement by Nokia!<br />
    21. 21. 2010 takes Symbian to a new level in usability<br />
    22. 22.
    23. 23.
    24. 24.
    25. 25. Maemo<br />
    26. 26. MeeGo<br />Maemo<br />
    27. 27. MeeGo<br />
    28. 28. Maemo and Moblin evolution into a unfied platform<br />
    29. 29. Computers<br />MeeGo<br />500<br />Smartphones<br />Symbian<br />Price segments (EUR)<br />200<br />150<br />100<br />Phones<br />Series 40<br />50<br />Share<br />Play<br />Organize<br />Discover<br />Rational<br />Aspirational<br />MeeGo in Nokia’s software strategy<br />
    30. 30. Evolution of Maemo in MeeGo<br />Today, Maemo 5 and Nokia N900 offer full internet with no compromises. MeeGo will drive an even wider range of Internet computing and communication experiences for consumers.<br />During 2010, we plan to create our flagship experience on MeeGo, with deep Ovi service integration and an iconic user experience.<br />
    31. 31. Intel and Orange are teaming up to deliver Orange multimedia services across a number of devices based on the Intel Atom Processor and MeeGo software platform.<br />
    32. 32. Offering<br />
    33. 33. We will drive simplicity and clarity<br />31<br />
    34. 34. 2010: Elegantly Connected Apps and Services<br />Service Level<br />Apps Level<br />Platform Level<br />
    35. 35. You may have used Qt today already…..More info under http://www.qtsoftware.com/qt-in-use/<br />From embedded devices to desktop applications<br />By companies from many industries<br />33<br />© 2009 Nokia <br />
    36. 36. Cross-platform with Qt<br />Qt removes platform dependencies, creates economies of scale and reduced time-to-market<br />Any App, developed once. <br />Google Services<br />+ 3rd party apps<br />Maemo<br />MeeGo<br />Windows Mobile/CE<br />Consumer Electronics<br /> Genevi - Car infotainment<br />Symbian<br />PC / WEB<br />Apple Services<br />+ 3rd party apps<br />iPhone<br />Android<br />
    37. 37. Brand Partnershipwith Nokia<br />
    38. 38. Reasons to believe 2010 will be a good year<br />36<br />
    39. 39. Offering<br />Symbian<br />MeeGo<br />Maemo<br />Numbers<br />
    40. 40. Company Confidential<br />38<br />©2008 Nokia<br />
    41. 41. Thank you !<br />

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