Alexander Oswald Nokia_os-strategy

Nokia
OS Strategy 2010
Alexander Oswald
Head of Marketing Alps South East Europe

Offering
Symbian
Maemo
Numbers

Numbers

Looking Back over 2009
4

Worldwide Smartphone market by OS vendor Market shares 2009/2008 in % Source: Canalys

Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys

More
Numbers

Ovi Store covers whole planet
180+ countries
60 operators in 18 countries support carrier billing model
Developers from 80 countries submit to Ovi store
30 local languages support

22 downloads per second 24/7
in OVI Store

Average downloads: 1,5 Mio/day

1 million registrations were generated in the last 15days

60% of daily visitors are returning visitors

On average, each registered user has downloaded 12 items since the launch of the service.

Symbian

All three platforms are open for publishers and developers to bring apps, content and services innovation.

A clear statement by Nokia!

2010 takes Symbian to a new level in usability

MeeGo
Maemo

Maemo and Moblin evolution into a unfied platform

Computers
MeeGo
500
Smartphones
Symbian
Price segments (EUR)
200
150
100
Phones
Series 40
50
Share
Play
Organize
Discover
Rational
Aspirational
MeeGo in Nokia’s software strategy

Evolution of Maemo in MeeGo
Today, Maemo 5 and Nokia N900 offer full internet with no compromises. MeeGo will drive an even wider range of Internet computing and communication experiences for consumers.
During 2010, we plan to create our flagship experience on MeeGo, with deep Ovi service integration and an iconic user experience.

Intel and Orange are teaming up to deliver Orange multimedia services across a number of devices based on the Intel Atom Processor and MeeGo software platform.

Offering

We will drive simplicity and clarity
31

2010: Elegantly Connected Apps and Services
Service Level
Apps Level
Platform Level

You may have used Qt today already…..More info under http://www.qtsoftware.com/qt-in-use/
From embedded devices to desktop applications
By companies from many industries
33
© 2009 Nokia

Cross-platform with Qt
Qt removes platform dependencies, creates economies of scale and reduced time-to-market
Any App, developed once.
Google Services
+ 3rd party apps
Maemo
MeeGo
Windows Mobile/CE
Consumer Electronics
Genevi - Car infotainment
Symbian
PC / WEB
Apple Services
+ 3rd party apps
iPhone
Android

Brand Partnershipwith Nokia

Reasons to believe 2010 will be a good year
36

Offering
Symbian
MeeGo
Maemo
Numbers

Thank you !

Alexander Oswald Nokia_os-strategy

by NokiaAppForum

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Alexander Oswald Nokia_os-strategy Presentation Transcript