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Alexander Oswald Nokia_os-strategy

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The Future of Maemo and Symbian

The Future of Maemo and Symbian

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  • To compete in this increasingly competitive landscape at all levels requires focus. We need to get back on top. And make people fall in love with Nokia again.
  • Transcript

    • 1. Nokia
      OS Strategy 2010
      Alexander Oswald
      Head of Marketing Alps South East Europe
    • 2. Offering
      Symbian
      Maemo
      Numbers
    • 3. Numbers
    • 4. Looking Back over 2009
      4
    • 5. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in % Source: Canalys
    • 6. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys
    • 7. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys
    • 8. More
      Numbers
    • 9. Ovi Store covers whole planet
      • 180+ countries
      • 10. 60 operators in 18 countries support carrier billing model
      • 11. Developers from 80 countries submit to Ovi store
      • 12. 30 local languages support
    • 22 downloads per second 24/7
      in OVI Store
    • 13. Average downloads: 1,5 Mio/day
    • 14. 1 million registrations were generated in the last 15days
    • 15. 60% of daily visitors are returning visitors
    • 16. On average, each registered user has downloaded 12 items since the launch of the service.
    • 17. Symbian
    • 18. All three platforms are open for publishers and developers to bring apps, content and services innovation.
    • 19.
    • 20. A clear statement by Nokia!
    • 21. 2010 takes Symbian to a new level in usability
    • 22.
    • 23.
    • 24.
    • 25. Maemo
    • 26. MeeGo
      Maemo
    • 27. MeeGo
    • 28. Maemo and Moblin evolution into a unfied platform
    • 29. Computers
      MeeGo
      500
      Smartphones
      Symbian
      Price segments (EUR)
      200
      150
      100
      Phones
      Series 40
      50
      Share
      Play
      Organize
      Discover
      Rational
      Aspirational
      MeeGo in Nokia’s software strategy
    • 30. Evolution of Maemo in MeeGo
      Today, Maemo 5 and Nokia N900 offer full internet with no compromises. MeeGo will drive an even wider range of Internet computing and communication experiences for consumers.
      During 2010, we plan to create our flagship experience on MeeGo, with deep Ovi service integration and an iconic user experience.
    • 31. Intel and Orange are teaming up to deliver Orange multimedia services across a number of devices based on the Intel Atom Processor and MeeGo software platform.
    • 32. Offering
    • 33. We will drive simplicity and clarity
      31
    • 34. 2010: Elegantly Connected Apps and Services
      Service Level
      Apps Level
      Platform Level
    • 35. You may have used Qt today already…..More info under http://www.qtsoftware.com/qt-in-use/
      From embedded devices to desktop applications
      By companies from many industries
      33
      © 2009 Nokia
    • 36. Cross-platform with Qt
      Qt removes platform dependencies, creates economies of scale and reduced time-to-market
      Any App, developed once.
      Google Services
      + 3rd party apps
      Maemo
      MeeGo
      Windows Mobile/CE
      Consumer Electronics
      Genevi - Car infotainment
      Symbian
      PC / WEB
      Apple Services
      + 3rd party apps
      iPhone
      Android
    • 37. Brand Partnershipwith Nokia
    • 38. Reasons to believe 2010 will be a good year
      36
    • 39. Offering
      Symbian
      MeeGo
      Maemo
      Numbers
    • 40. Company Confidential
      38
      ©2008 Nokia
    • 41. Thank you !

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