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Nokia's New App Strategy
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Nokia's New App Strategy

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Nokia announced Windows Phone as long term smartphone strategy utilizing Microsoft tools and development platform. Symbian continues to evolve and gives developers the opportunity to ship enormous ...

Nokia announced Windows Phone as long term smartphone strategy utilizing Microsoft tools and development platform. Symbian continues to evolve and gives developers the opportunity to ship enormous volume with global reach. MeeGo represents the continuation of the innovation expressed by our Linux based smartphones. Java applications for S40 allow to reach massive, global markets.

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Nokia's New App Strategy Presentation Transcript

  • 1. Nokia’s New Application Strategy
    Karl Pletschko
    GTM Developer Marketing Manager
    Alps South East Europe
  • 2. Developer Golden Rules
    Four simple rules guide mobile developers:
    A large, highly-engaged customer base
    Some great tools
    Application discovery (through a store)
    Multiple paths to monetize apps
  • 3. News: Nokia Chooses Windows Phone Platform
    Nokia announces Windows Phone as long term smartphone strategy utilizing Microsoft tools and development platform
    Takeaway : Microsoft and Nokia partner to create the third smartphone ecosystem
    Nokia with Windows Phone
    Visual Studio 2010
    Silverlight
    XNA (for game dev)
    Internet Explorer
  • 4. News : Symbian Continues to Evolve
    Multiple Symbian releases planned
    Qt and Qt Quick is the application platform for Symbian
    There are 75 million modern Qt phones in worldwide markets today
    Nokia plans to ship 150 million new Symbian phones with Qt
    Fresh new product designs with multiple form factors
    Largest Global Reach
    Modern, Qt powered phones:75 Million
    150 Million New Symbian Phones with Qt
    Takeaway : Symbian and Nokia gives developers the opportunity to ship enormous volume with global reach today
  • 5. News : Nokia ships MeeGo device this year
    • Our strategy around MeeGo changed
    • 6. Our MeeGo device contains a series of new, exciting technologies that we would like to get feedback from customers and developers on
    • 7. MeeGo devices will run Qt apps, so apps developed in Qt for Symbian can be easily ported to our MeeGo device
    • 8. We are still in discussion with what we do with the MeeGo source code line after the delivery of our device
    • 9. MeeGo may provide valuable technology for our next disruptive platform
    Takeaway : Our MeeGo device represents the continuation of the innovation expressed by our Linux based smartphones
  • 10. News : Qtis alive and well
    Qt Global Opportunity
    75 Million modern Symbian phones today
    Why develop for Qt?
    Qt is the application platform for both MeeGo and Symbian
    Qt Quick radically improves developer efficiency
    We will not bring Qt to Windows Phone
    Qt growth continues on embedded devices, Windows, Mac, and Linux
    Nokia will continue to innovate Qt
    Qt + Qt Quick + Symbian =
    150 Million New Symbian Phones
    Takeaway: Keep building Qt applications; the opportunity is now
  • 11. News : S40 continues its global growth
    Global Market Reach with Series 40
    There are over 600 million Series 40 phones in use all over the world
    Java continues to be the application platform for Series 40
    Nokia is adding the Ovi Browser with proxy services to Series 40
    Enables web content and applications across the world
    Nokia is increasing its investment in Series 40
    Over 600 Million Phones Globally
    Nokia is increasing investment
    Takeaway : Build Java applications for S40 to reach massive, global markets
  • 12. Symbian
    Series 40
    600 million
    installed base
    150 million
    future shipments
    75 million
    installed base
    And a huge opportunity, today and tomorrow
    addressable market
    Java addressable market
  • 13. Steps to Success for the Nokia Developer
    1
    2
    3
    Develop in Qt today to seize the 150M device opportunity for 2011
    Use HTML content and web applications to reach scale via Nokia client and proxy browsers
    Qt
    Web
    Windows Phone
    Get familiar with Windows Phone applications for the longer term opportunity
  • 14. Thank You!