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Nokia’s New Application Strategy<br />Karl Pletschko<br />GTM Developer Marketing Manager <br />Alps South East Europe<br />
Developer Golden Rules<br />Four simple rules guide mobile developers:<br />A large, highly-engaged customer base<br />Som...
News: Nokia Chooses Windows Phone Platform<br />Nokia announces Windows Phone as long term smartphone strategy utilizing M...
News : Symbian Continues to Evolve<br />Multiple Symbian releases planned<br />Qt and Qt Quick is the application platform...
News : Nokia ships MeeGo device this year<br /><ul><li>Our strategy around MeeGo changed
Our MeeGo device contains a series of new, exciting technologies that we would like to get feedback from customers and dev...
MeeGo devices will run Qt apps, so apps developed in Qt for Symbian can be easily ported to our MeeGo device
We are still in discussion with what we do with the MeeGo source code line after the delivery of our device
MeeGo may provide valuable technology for our next disruptive platform</li></ul>Takeaway : Our MeeGo device represents the...
News : Qtis alive and well<br />Qt Global Opportunity<br />75 Million modern Symbian phones today<br />Why develop for Qt?...
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Nokia's New App Strategy

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Nokia announced Windows Phone as long term smartphone strategy utilizing Microsoft tools and development platform. Symbian continues to evolve and gives developers the opportunity to ship enormous volume with global reach. MeeGo represents the continuation of the innovation expressed by our Linux based smartphones. Java applications for S40 allow to reach massive, global markets.

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Transcript of "Nokia's New App Strategy"

  1. 1. Nokia’s New Application Strategy<br />Karl Pletschko<br />GTM Developer Marketing Manager <br />Alps South East Europe<br />
  2. 2. Developer Golden Rules<br />Four simple rules guide mobile developers:<br />A large, highly-engaged customer base<br />Some great tools<br />Application discovery (through a store)<br />Multiple paths to monetize apps<br />
  3. 3. News: Nokia Chooses Windows Phone Platform<br />Nokia announces Windows Phone as long term smartphone strategy utilizing Microsoft tools and development platform<br />Takeaway : Microsoft and Nokia partner to create the third smartphone ecosystem<br />Nokia with Windows Phone<br />Visual Studio 2010<br />Silverlight<br />XNA (for game dev)<br />Internet Explorer<br />
  4. 4. News : Symbian Continues to Evolve<br />Multiple Symbian releases planned<br />Qt and Qt Quick is the application platform for Symbian<br />There are 75 million modern Qt phones in worldwide markets today<br />Nokia plans to ship 150 million new Symbian phones with Qt<br />Fresh new product designs with multiple form factors <br />Largest Global Reach <br />Modern, Qt powered phones:75 Million<br />150 Million New Symbian Phones with Qt<br />Takeaway : Symbian and Nokia gives developers the opportunity to ship enormous volume with global reach today<br />
  5. 5. News : Nokia ships MeeGo device this year<br /><ul><li>Our strategy around MeeGo changed
  6. 6. Our MeeGo device contains a series of new, exciting technologies that we would like to get feedback from customers and developers on
  7. 7. MeeGo devices will run Qt apps, so apps developed in Qt for Symbian can be easily ported to our MeeGo device
  8. 8. We are still in discussion with what we do with the MeeGo source code line after the delivery of our device
  9. 9. MeeGo may provide valuable technology for our next disruptive platform</li></ul>Takeaway : Our MeeGo device represents the continuation of the innovation expressed by our Linux based smartphones <br />
  10. 10. News : Qtis alive and well<br />Qt Global Opportunity<br />75 Million modern Symbian phones today<br />Why develop for Qt?<br />Qt is the application platform for both MeeGo and Symbian<br />Qt Quick radically improves developer efficiency<br />We will not bring Qt to Windows Phone<br />Qt growth continues on embedded devices, Windows, Mac, and Linux<br />Nokia will continue to innovate Qt<br />Qt + Qt Quick + Symbian = <br />150 Million New Symbian Phones<br />Takeaway: Keep building Qt applications; the opportunity is now<br />
  11. 11. News : S40 continues its global growth<br />Global Market Reach with Series 40<br />There are over 600 million Series 40 phones in use all over the world<br />Java continues to be the application platform for Series 40<br />Nokia is adding the Ovi Browser with proxy services to Series 40<br />Enables web content and applications across the world<br />Nokia is increasing its investment in Series 40<br />Over 600 Million Phones Globally<br />Nokia is increasing investment<br />Takeaway : Build Java applications for S40 to reach massive, global markets<br />
  12. 12. Symbian<br />Series 40<br />600 million<br />installed base<br />150 million<br />future shipments<br />75 million<br />installed base<br />And a huge opportunity, today and tomorrow<br />addressable market<br />Java addressable market<br />
  13. 13. Steps to Success for the Nokia Developer<br />1<br />2<br />3<br />Develop in Qt today to seize the 150M device opportunity for 2011<br />Use HTML content and web applications to reach scale via Nokia client and proxy browsers<br />Qt<br />Web<br />Windows Phone<br />Get familiar with Windows Phone applications for the longer term opportunity<br />
  14. 14. Thank You!<br />

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