Nokia Deep Dive - Nokia, Symbian and the Developer Ecosystem

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April 2011 - Nokia, Symbian, Windwos Mobile and the Developer Ecosystem (Qt, web app

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  • A plan to regain global smartphone leadershipTo execute on our plan to regain global smartphone leadership we announced a new organisation structure and a new business unit, called Smart Devices. Smart Devices, headed by Executive Vice President Jo Harlow, contains the new Windows Phone business, which forms the centre of our plans to build a winning ecosystem with Microsoft. It also contains the ongoing Symbian business. While our primary smartphone strategy will now be Windows Phone, Symbian will continue to deliver value to Nokia, operators, developers and consumers during the transition. SD also contains MeeGo, which will deliver a product later this year that we hope will attract and inspire high-end smartphone users and create a stepping stone toward our high end Windows Phone devices coming later. Once MeeGo has delivered that product it will transition to the Future Disruptions pillar of our strategy under CTO Rich Green, where it will become part of the effort to identify and address future industry, technology and device disruptions. This duel role means that MeeGo has an important part to play in the future of our company.
  • The ecosystem we plan to build with Microsoft would bring together powerful strategic assets that would benefit everyone involved, providing exciting opportunities for Nokia, Microsoft, operators, developers, partners, consumers and even OEMs that currently use the Windows Phone platform. Immediately after our announcement, we witnessed a 66% increase in new Windows Phone application projects as developers rushed to benefit from the new global ecosystem. We saw operators give public approval to an ecosystem that would improve the choices and opportunities for them and their customers in the marketplace. We even say the CEO of HTC, itself a Windows Phone manufacturer, welcome Nokia to the Windows Phone platform acknowleding the benefits to everyone of a powerful third ecosystem.We’ve been asked how we differentiate on a third party platform. I have to emhasize that our first priority would be to differentiate the ecosystem to gain critical mass for Windows Phone and to beat competitive ecosystems. For that reason we are discussing if and how we introduce Nokia assets into the ecosystem for use by other OEMs. The most important thing to keep in mind is that we must not introduce any differentiation into the ecosystem for the benefit of Nokia that then creates fragmentation in the development environment or unnecessarily hinders Nokia’s ability to execute. We must learn from our past mistakes.Within the ecosystem, we are confident we can differentiate from other mobile handset manufcturers through Nokia’s core strengths: a signature Nokia user experience; distinctive design; Our local and global expertise; compelling hardware, and the strength of our brand, relationships, operator partners and global supply and distribution network.
  • A plan to regain global smartphone leadershipTo execute on our plan to regain global smartphone leadership we announced a new organisation structure and a new business unit, called Smart Devices. Smart Devices, headed by Executive Vice President Jo Harlow, contains the new Windows Phone business, which forms the centre of our plans to build a winning ecosystem with Microsoft. It also contains the ongoing Symbian business. While our primary smartphone strategy will now be Windows Phone, Symbian will continue to deliver value to Nokia, operators, developers and consumers during the transition. SD also contains MeeGo, which will deliver a product later this year that we hope will attract and inspire high-end smartphone users and create a stepping stone toward our high end Windows Phone devices coming later. Once MeeGo has delivered that product it will transition to the Future Disruptions pillar of our strategy under CTO Rich Green, where it will become part of the effort to identify and address future industry, technology and device disruptions. This duel role means that MeeGo has an important part to play in the future of our company.
  • The investments in software enhancements will benefit not only future Symbian devices, but also the latest devices already in the market.A new home screen, icons and a faster browser are all part of the plans for a renewed Symbian user experience in 2011.Delivered over the air, these updates will be available for easy installation by the user directly from the home screen.The first major updates (seen here) will be available for download this summer with further enhancements coming later in the year.
  • Windows Phone is now our primary smartphone strategy but there 200 million Symbian users and we plan to sell approx. 150 million more Symbian devices.  Nokia is serious about retaining its Symbian installed base as a potential addressable market for our future Windows Phone devices so there is immediate opportunity to develop with attractive tools (Qt)and reach a huge global audience.
  • [From Rich Green] There are 75 million modern Qt devices in worldwide marketsNokia plans to ship 150 million new Symbian devices with QtQt is the application platform for our MeeGo deviceQt Quick radically improves developer efficiencyWe will not bring Qt to Windows PhoneQt growth continues on embedded devices, Windows, Mac, and LinuxNokia will continue to innovate Qt
  • [From Rich Green] There are 75 million modern Qt devices in worldwide marketsNokia plans to ship 150 million new Symbian devices with QtQt is the application platform for our MeeGo deviceQt Quick radically improves developer efficiencyWe will not bring Qt to Windows PhoneQt growth continues on embedded devices, Windows, Mac, and LinuxNokia will continue to innovate Qt
  • Nokia continues to enjoy a strong position in growth economies, on the strength of our feature phones and brand.We will continue to connect people to their first phone and their first Web and application experience, not only retain existing customers at the entry phone level. 3.2 billion people do not own a phone today and of the 3.7 billion who do, 1.2 billion only have SMS and 1.5 billion aren’t using the Web.Tim Berners-Lee speaking at Nokia World in 2010 stated that only 20 percent of the world’s population is online but 80 percent live within range of a mobile signal.By providing compelling and affordable, localized mobile experiences, particularly to the emerging markets, our ambition is to bring the next billion online.Success will require world-class software, productization, and services delivery capabilities and a maniacal focus on the unique needs of this consumer segmentWe will continue the renewal of our S40 platform in QWERTY, touch&type, dual SIM, Nokia services, including Maps, Browser, Life Tools, Web apps and Money.We are also investing in the future; developing assets (platform, software, apps), which will bring a modern mobile experience to the traditional S40 consumer. These investments will be especially focused on growth economies.Actions1) Series40 renewalDual SIM More Touch & Type More QWERTY Full Touch RicherUI experience Aspirational design2) Deliver affordable access and servicesIn 2011Address social networking craze with chat, IM and email solutions on S40Introduce S40 maps to accelerate LBS growthCapitalize on the high pull of local music services with tailored music devicesIntegrate stores & operator billing to capture apps growth3) Deliver Ovi browser – door to the webPutting our own proxy browser on our own devices will open the door for more revenue opportunities And gives consumers affordable access to the web and appsFor Consumers: faster better cheaperFor Operators: less network hungryFor Developers: increased reach4) Drive 3rd party innovation Deliver SDKs & tools to developersQuick and efficient creation and testing of Java apps – Series 40 Java SDKsNokia Web Tools for Series 40 (on Ovi Browser) will include a simulator and an app wizard for quick and easy creation of apps Build opportunities to monetize Expand operator engagementExpand local partners Increase local apps5) Invest in future assetsExpand Nokia Money Explore new opportunities Invest in new assets
  • Nokia Deep Dive - Nokia, Symbian and the Developer Ecosystem

    1. 1. HerzlichWillkommen!<br />Check in #NokiaDeepDive @ Justizcafé<br />#NokiaDeepDive<br />1<br />
    2. 2. NOKIAMartin-Hannes Giesswein<br />
    3. 3. 3<br />
    4. 4. 4<br />
    5. 5. 5<br />
    6. 6. 6<br />
    7. 7. Winning Ecosystem with <br />Nokia + Microsoft<br />FutureDisruptions<br />MeeGo<br />Symbian<br />Nokia Smart Devices<br />Mobile Phones (S40)<br />7<br />
    8. 8.
    9. 9. Unified Communications<br />Devices<br />Search<br />Social<br />Commerce<br />Operators<br />Developers<br />Entertainment<br />Advertising<br />Location<br />Store<br />Consumers<br />
    10. 10. Winning Ecosystem with <br />Nokia + Microsoft<br />FutureDisruptions<br />MeeGo<br />Symbian<br />Nokia Smart Devices<br />Mobile Phones (S40)<br />10<br />
    11. 11. Symbian Smartphones<br />© 2011 Nokia<br />Christoph W. Mahr<br />
    12. 12. Nokia E6<br />Intelligent touch & type device with excellent quality. <br />Nokia E6 contains high quality solutions in all aspect of its design. It has been designed to be your long lasting mobile companion. <br />12<br />© 2010 Nokia Confidential<br />
    13. 13. Nokia X7<br />&<br />4’’<br />Design<br />
    14. 14. A Renewed User Experience<br />14<br />Symbian<br />New themes and icons<br />Living Home screen with Ovi single sign on<br />Sleek fresh look for Ovi Maps, including new social media features <br />See your message conversation, webpage, maps, contacts or email while writing<br />Portrait QWERTY keypad<br />Faster browser<br />
    15. 15. developer update<br />© 2011 Nokia<br />Alexander Lamatsch<br />
    16. 16. Symbian<br />Series 40<br />600 million<br />installed base<br />150 million<br />future shipments<br />175 million<br />installed base<br />And a huge opportunity, today and tomorrow<br />13 devices/sec <br />1.3 billion users<br />190+ countries<br />addressable market<br />Java addressable market<br />
    17. 17. Symbian Users Continue to Download <br />New S^3 devices as % of total Ovi Store downloads<br />16%<br />14%<br />12%<br />10%<br />8%<br /><ul><li>Users from over 190 Countries (90% who can purchase in their local currency)
    18. 18. 80% conversion (from store traffic to a download)
    19. 19. 43% growth in downloads per active user</li></ul>Feb/2011<br />Nov/2010<br />Dec/2010<br />Takeaway : Symbian volumes provides opportunities with global reach<br />
    20. 20. Qt is alive and well<br />Why develop with Qt?<br />Qt radically improves developer efficiency. <br />Now, with Qt Quick – Qt now increases developer creativity (improved UI)<br />Qt is a proven application and UI platform for mobile, desktop, and embedded devices<br />Nokia will continue to innovate for Qt<br />Takeaway: Keep building Qt applications; the benefits are there. <br />
    21. 21. A local point of View <br />
    22. 22. Multiple paths for monetization <br />Why develop with Qt?<br />Today: Operator billing<br />Next: In app purchasing<br />Advertising revenues high in latest Symbian devices with localized ads and engaged consumers<br />32<br />Markets with billing from 103 operators<br />13X<br />More purchases thru Operator billing <br />Takeaway: Operator billing opens access to more consumers<br />
    23. 23. Web for the next billion<br />Our approach is to go beyond affordable voice/sms to bringing access to the web and apps to new price points<br />Continue renewal of S40 platform.<br />Invest in assets that will bring a modern mobile experience to the traditional mobile phone consumer, particularly in BRIICA.<br />Our goal is nothing short of delivering the best and most desirable low-cost devices that deliver the richest experiences and applications that our consumers will LOVE.<br />
    24. 24. What are Series 40 web apps ?<br />Applications built using W3C standard Web technologies<br />HTML for Layout – Supports most of XHTML Mobile Profile Elements<br />CSS for Visual Styles – Supports CSS Mobile Profile<br />JavaScript – For Application logic on the server<br />Mobile Web Library – JavaScript like library on the client that enables Interactive applications<br />Packaged according to the W3C widgets spec (.wgt)<br />Developed using the Nokia Web Tools for Series 40<br />Published via Ovi Publish to Ovi Store<br />Discovery and Deployment through Ovi Store<br />Consumption Via Ovi Browser Client<br />
    25. 25. Sample web apps screenshots<br />
    26. 26. 190+<br />Countries, of which 90% in local language<br />36<br />Markets with billing from 112 operators<br />43%<br />Growth in downloads<br />per active user<br />40,000+<br />Apps available <br />800% annual growth<br />80%traffic converts to a download<br />5.0+<br />Million<br />downloads daily<br />
    27. 27. 15/04/2011<br />Sign up today and get all Microsoft information as early access in the coming months<br />
    28. 28. Design & develop native<br />and web apps…<br />…and Distributevia Ovi Store<br />
    29. 29. Save the Date: Qt Days<br />Programm<br />25. Mai 2011 Intro: Qt Basics<br />26. Mai 2011 Porting von Android-Apps<br />FürAnmeldung und weitereInfos: nokia.at@grayling.com<br />27<br />
    30. 30. Thank you<br />

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