“Two-Way Symmetrical Public Relations” - James E. Grunig in “Handbook of Public Relations” – Robert L. Heath (ed.), 2001   2
Dominant Coalition’s                                              Win-Win Zone                                            ...
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“Strategic Management - A Stakeholder Approach” – R. Edward Freeman, 1984   6
PUBLIC RELATIONS is the management                         of mutually influential relationships                          ...
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CORPORATE     POLICY   STAKEHOLDER            STAKEHOLDER            COMMUNICATION   MANAGEMENT             ENGAGEMENT    ...
STAKEHOLDERMANAGEMENT  Stakeholder   COMMUNICATION   Analysis        POLICY  Stakeholder     Communication  Engagement    ...
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PERFORMANCE                                    COMMUNICATION                                     REPUTATION               ...
13“CEO Capital: A Guide to Building CEO Reputation and Company Success,” Leslie Gaines-Ross, 2003   13
14 “Corporate Public Affairs: Interacting with Interest Groups, Media and Government,”,Otto Lerbinger, 2006   14
15
16
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Public Issues Management                           18
Mobil Oil                 Citibank                                 Citibank/JP       Citibank                             ...
Menara Karya, 10th Floor Suite HJl. HR Rasuna Said Blok X-5 Kav. 1-2         Jakarta 12950 – INDONESIA                  T:...
121018 contemporary pr and indonesian ce os final
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121018 contemporary pr and indonesian ce os final

  1. 1. “Two-Way Symmetrical Public Relations” - James E. Grunig in “Handbook of Public Relations” – Robert L. Heath (ed.), 2001 2
  2. 2. Dominant Coalition’s Win-Win Zone Public’s Position Position 1 2 3 3 Organization’s Position Mixed Motive Public’s Position Dominates (Asymmetric) (Symmetric) Dominates (Asymmetric) Communication used to dominate public, 1 accept dominant coalition’s position Communication used to convince dominant 2 coalition to cave in to public’s position 3 Communication used to move public, dominant co- alition’s position, or both to acceptable ‘win-win zone“Manager’s Guide to Excellence in Public Relations and Communication Management” - David M. Dozier, Larissa Grunig, James E. Grunig, 1995 3
  3. 3. 4
  4. 4. 5
  5. 5. “Strategic Management - A Stakeholder Approach” – R. Edward Freeman, 1984 6
  6. 6. PUBLIC RELATIONS is the management of mutually influential relationships within a web of stakeholder and organizational relationships By better understanding stakeholders, managers can decide who deserves their attention and time. Stakeholders can shape organizational practices through their giving or retracting of stakes (support) Public relations should be deliberate and goal-oriented – it is based on strategy 7“PR Strategy and Application: Managing Influence” – Coombs, W.T. & Holladay, S.J., 2010
  7. 7. 8
  8. 8. CORPORATE POLICY STAKEHOLDER STAKEHOLDER COMMUNICATION MANAGEMENT ENGAGEMENT STRATEGY PUBLIC COMMUNICATION RELATIONS FUNCTIONSINVESTOR EMPLOYEE COMMUNITY MEDIA PUBLICRELATIONS RELATIONS RELATIONS RELATIONS AFFAIRS Event Management/Press Conference/PressCOMMUNICATION TOOLS Release /Media Monitoring/Interview/FGD, etc. 9
  9. 9. STAKEHOLDERMANAGEMENT Stakeholder COMMUNICATION Analysis POLICY Stakeholder Communication Engagement Strategy Communication Techniques 10
  10. 10. 11
  11. 11. PERFORMANCE COMMUNICATION REPUTATION 12“Reputation Management: The Key to Successful Public Relations and Corporate Communication,” John Doorley & Helio Fred Garcia, 2nd ed., 2003
  12. 12. 13“CEO Capital: A Guide to Building CEO Reputation and Company Success,” Leslie Gaines-Ross, 2003 13
  13. 13. 14 “Corporate Public Affairs: Interacting with Interest Groups, Media and Government,”,Otto Lerbinger, 2006 14
  14. 14. 15
  15. 15. 16
  16. 16. 17
  17. 17. Public Issues Management 18
  18. 18. Mobil Oil Citibank Citibank/JP Citibank Morgan….and three out of the four started their professionalcareer as accountants
  19. 19. Menara Karya, 10th Floor Suite HJl. HR Rasuna Said Blok X-5 Kav. 1-2 Jakarta 12950 – INDONESIA T: +6221 5794 4694 F: +6221 5794 4696 info@kiroyan-partners.com www.kiroyan-partners.com

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