About America’s Car Museum The vision of the museum is to be: The 165,000 square foot building will include: • A gathering place where enthusiasts from around the world will come • A Collector Car Center to celebrate America’s love affair with the automobile. • 3.5 acre Showﬁeld • A creator of social networks for automotive enthusiasts, serious • Galleries collectors and educational entities through promotion of, and active • Banquet Hall involvement in, automobile-related activities around the world and • Meeting Space online. • Car Storage • A showcase for the transportation industry to portray present • Cafe/Restaurant achievements and future directions in design, technology and products. • Administrative Ofﬁces • An education center to promote automotive history, restoration and preservation.Based on the LeMay Collection, the new Museum will ultimately house up to 500 diverse vehicles, spanning a century of automotive history and thefuture of our transportation system.Upon completion, this $60 million project will be the largest auto museum and attraction in the world, and will bring an estimated 425,000 visitors andsome $34 million to the local economy annually.Located just thirty miles south of Seattle, in the heart of the technology-rich Paciﬁc Northwest, the Museum campus sits on nine acres, adjacent to theTacoma Dome. It will be highly visible to over seven million motorists a year passing by on Interstate 5. The new museum will open June 2012.
Sponsorship OverviewAmerica’s Car Museum® has developed a strong foundation ofsupporters: Individuals Members and Donors who value the contributionof the automobile to our society; Foundations who regard educationabout the cultural and mechanical development of our society ashistorically important; and the newest group – Corporate Sponsors –who regard ACM as a premier venue to showcase their contribution tothe worldwide automotive marketplace.Corporate Sponsorship at ACM is a “hybrid” of targeted promotion providing sponsors access to our valuable constituency and goodcorporate community building. ACM represents over 30 companies participating at various levels. Today’s most progressive corporations,with names like State Farm Insurance, AAA and General Motors, are increasing their marketing spend on sponsorship as a key element oftheir overall promotion package. They reach a targeted constituency and form an emotional bond by association, something that typicaladvertising cannot achieve.
Exposure + Statistics ACM has received exposure through our cooperation with AAA’s Show Your Card and Save program with a viewership of over 2,000,000 and Griot’s Garage, who featured our cars on multiple product mailings of over 800,000 on each mailing. In both examples, these companies are increasing their exposure to potential targeted customers through their sponsorship.ACM has also enjoyed recognition in a number of highly regarded publications including Motor Trend, Sports Car Market and Road and Track.To capitalize on this publicity we participated in over 40 region and national venues including the New York International Auto Show andNorth American International Auto Show in Detroit, Pebble Beach Concours d’Elegance, along with the Kirkland Concours and the newRocky Mountain Concours where our cars won a “Best in Class” award.
Our AudienceThe power of sponsorship with ACM goes beyond the social and culturalcontribution your company is making to build the world’s foremost automotivemuseum. We provide a wide variety of excellent promotional opportunities foryour company to showcase and connect to a number of valuable demographicgroups: • Car collectors – Automobile collectors are one of the most extensive enthusiast groups in the U.S. and have one of the largest concentrated pools of disposable income. This group has 90 percent of its members earning $100,000 per year, with many at signiﬁcantly higher levels. Over 87 percent have college degrees and hold major purchasing power in their households. We reach this unique group through events, mailings and e-mail, the web and promotions on an ongoing, year-round basis. • Residents and Tourists – the greater Seattle-Tacoma market of over 4.3 million, and a tourist market of 3.5 million are projected to bring 500,000 visitors to the LeMay America’s Car Museum annually. In our local market, the demographic leads the nation with 48 percent in the 25-54 age range, 35 percent earning between $50-100,000 annually and over 10 percent earning $100,000 or more. Education levels are also well above the national average with over 42 percent holding a college degree. A “passerby” market of over 7.9 million will be able to see our stunning museum from its prime location, just off I-5. The museum visitors will absorb your brand as they tour the collection and in the collateral they take home.
Audience Continued • Automobile Industry – some of the most important companies in the automobile industry are involved with America’s Car Museum. By partnering with ACM, your companies brand image will be enhanced by association. We are creating potentially lucrative relationships with companies through a mutually shared afﬁliation with ACM. • Educational and Community – another important segment of our reach will be the school groups that will be encouraged to attend as groups for ﬁeld trips and other educational programs during the school year. With hands-on attractions such as driving simulators, a dragster and mini-car attraction, there will be plenty of interest for the nearly 720,000 primary and secondary students in the primary market area. These are our drivers of the future and the Museum will have their undivided attention while visiting.• Paciﬁc Northwest Business Community – some of the most inﬂuential people in the Puget Sound business community are on our Board of Directors or Steering Committee and we have continuing ﬁnancial support of many area business leaders.Regardless of the size and budget of your organization, raising awareness of your company and its products and services with all these groups isthe primary beneﬁt to partnering with America’s Car Museum.
The Importance of Corporate and Foundation GivingCorporate sponsorship of The LeMay Museum represents a substantial portion of giving,and, in return, is a valuable component of a companys promotional efforts. Corporatesponsors are recognized locally by the community and nationally by the collector car hobbyfor their generous participation in building Americas Car Museum.Foundations play a critical role by providing grants toward The LeMay Museumsoperations and projects. These organizations, established as key supporters of community-based initiatives, promote the value of Americas Car Museum to the community at large.