Paula Scher A Giant
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Paula Scher A Giant



Presentation On Paula Scher a veritable Icon of Design

Presentation On Paula Scher a veritable Icon of Design



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Paula Scher A Giant Paula Scher A Giant Presentation Transcript

  • Paula Scher A Giant
  • Highlights
    • American graphic designer and artist Born in 1948 Washington D.C.
    • For over four decades Scher has been at the forefront of graphic design.
    • Iconic, smart and unabashedly populist, her images have entered into the American vernacular.
    • Type
    • In the 1970’s and early 80’s her eclectic approach to typography became highly influential.
    • Identity
    • Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of classic American brands.
    • In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions
    • Environment
    • Her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design.
  • Bio
    • Tyler School of Art in Philadelphia, Pennsylvania, earning a Bachelor of Fine Arts
    • Doctor of Fine Arts Honoris Causa by the Corcoran College of Art and Design in Washington D.C
    • In the 1970s she designed album covers for CBS Records and Atlantic Records
    • Art direction for magazines
    • She worked at Time Inc. And Her own design firm, Koppel & Scher.
    • Since 1991, she has been a principal at the New York office of the Pentagram design consultancy.
    • Teaches at the School of Visual Arts in New York, Cooper Union, Yale University and Tyler School of Art.
    • Scher married designer Seymour Chwast in 1973, divorced him 5 years later, then remarried him in 1989.
  • Awards
    • Scher has been inducted into the Art Directors Club Hall of Fame (1998),
    • Chrysler Design Award for Innovation in Design (2000)
    • Gold Medal from the American Institute of Graphic Arts (2001)
    • Some of her work is in the permanent collection of the Museum of Modern Art
    • Some of her work is in the Cooper-Hewitt, National Design Museum
    • Some of her work is in The Library of Congress, and the Centre George Pompidou Paris
    • Her album designs have earned her four Grammy Award nominations.
  • Movie - Helvetica
    • Helvetica is an independent feature-length documentary film about typography and graphic design, centered around the typeface of the same name.
    • Helvetica – Like the Vietnam War to Type - Protest
    • Large Corporations Standardised with Helvetica - Authority
    • Aiga Annual – Regan votes representing Helvetica use
  • Album Art – Serious Play
    • Postmodernist
    • Paint type over acetate
    • Mechanicals before computer
    • 4 Grammy Nominations
  • Type Is Image - Illustrate The Type
    • Typeography has Personality – Communicate - Conveying Spirit And Mood
    • Toulouse Lautrec Noise Funk - Noisy type - Popularised style Dingbats Font
  • Public Theatre – Serious Play
  • Ballet Tech
  • Branding and Identity
    • Instinctive - Big bold strokes citi bank logo
  • Other Brands
  • Pure Art
    • She is known for her large-scale paintings of maps 8 foot by 5
    • Covered with dense hand-painted labelling and information
    • Opposite of design 6 months – craft
    • Incredibly laborious and obsessive
  • Urban Design – Serious Play
    • Public Spaces – Environmental Graphics
  • Book - Make it Bigger
    • Autobiographical
    • Experiences of work
    • Inspirations and Craft
  • Famous Quote
    • Be Culturally Liberate Because If You Don't Have Any Understanding Of The World You Live In And The Culture You Live In, You're Not Going To Express Anything To Anybody Else.
    • Paula Scher