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Paula Scher A Giant

Paula Scher A Giant



Presentation On Paula Scher a veritable Icon of Design

Presentation On Paula Scher a veritable Icon of Design



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    Paula Scher A Giant Paula Scher A Giant Presentation Transcript

    • Paula Scher A Giant
    • Highlights
      • American graphic designer and artist Born in 1948 Washington D.C.
      • For over four decades Scher has been at the forefront of graphic design.
      • Iconic, smart and unabashedly populist, her images have entered into the American vernacular.
      • Type
      • In the 1970’s and early 80’s her eclectic approach to typography became highly influential.
      • Identity
      • Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of classic American brands.
      • In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions
      • Environment
      • Her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design.
    • Bio
      • Tyler School of Art in Philadelphia, Pennsylvania, earning a Bachelor of Fine Arts
      • Doctor of Fine Arts Honoris Causa by the Corcoran College of Art and Design in Washington D.C
      • In the 1970s she designed album covers for CBS Records and Atlantic Records
      • Art direction for magazines
      • She worked at Time Inc. And Her own design firm, Koppel & Scher.
      • Since 1991, she has been a principal at the New York office of the Pentagram design consultancy.
      • Teaches at the School of Visual Arts in New York, Cooper Union, Yale University and Tyler School of Art.
      • Scher married designer Seymour Chwast in 1973, divorced him 5 years later, then remarried him in 1989.
    • Awards
      • Scher has been inducted into the Art Directors Club Hall of Fame (1998),
      • Chrysler Design Award for Innovation in Design (2000)
      • Gold Medal from the American Institute of Graphic Arts (2001)
      • Some of her work is in the permanent collection of the Museum of Modern Art
      • Some of her work is in the Cooper-Hewitt, National Design Museum
      • Some of her work is in The Library of Congress, and the Centre George Pompidou Paris
      • Her album designs have earned her four Grammy Award nominations.
    • Movie - Helvetica
      • Helvetica is an independent feature-length documentary film about typography and graphic design, centered around the typeface of the same name.
      • Helvetica – Like the Vietnam War to Type - Protest
      • Large Corporations Standardised with Helvetica - Authority
      • Aiga Annual – Regan votes representing Helvetica use
    • Album Art – Serious Play
      • Postmodernist
      • Paint type over acetate
      • Mechanicals before computer
      • 4 Grammy Nominations
    • Type Is Image - Illustrate The Type
      • Typeography has Personality – Communicate - Conveying Spirit And Mood
      • Toulouse Lautrec Noise Funk - Noisy type - Popularised style Dingbats Font
    • Public Theatre – Serious Play
    • Ballet Tech
    • Branding and Identity
      • Instinctive - Big bold strokes citi bank logo
    • Other Brands
    • Pure Art
      • She is known for her large-scale paintings of maps 8 foot by 5
      • Covered with dense hand-painted labelling and information
      • Opposite of design 6 months – craft
      • Incredibly laborious and obsessive
    • Urban Design – Serious Play
      • Public Spaces – Environmental Graphics
    • Book - Make it Bigger
      • Autobiographical
      • Experiences of work
      • Inspirations and Craft
    • Famous Quote
      • Be Culturally Liberate Because If You Don't Have Any Understanding Of The World You Live In And The Culture You Live In, You're Not Going To Express Anything To Anybody Else.
      • Paula Scher