Social media roi

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Social media roi

  1. 1. SOCIAL MEDIA ROI <br />By NodiraMavlyanova, Léa Bonnin, Sara Edward<br />MBA2A<br />
  2. 2. Social Media, not free?<br />Time is money<br />Cost attached to everything posted: Video, pictures making<br /> Staff involved (hired /shift/training)<br />Subscription fees depending on the SM used and the people targeted.<br />Influencer incentives<br /> SM included in the P&L<br />
  3. 3. How to measureit in addition to roomsbooking?<br />Most Active Members<br />Unique visitors<br />Member Loyalty<br />Ratio: Searches Per Post<br />Page Views <br />Top Searches <br />Image<br />Messages Posts<br />Market research (survey)<br />Traffic patterns & statistics<br />New Member Registrations<br />Member Satisfaction<br />Feed back<br />Correlation<br />Klout score<br />
  4. 4. How to develop SM withlowcosts<br />Post engaging and interesting content (videos, pictures, discussions, news)<br />Post on a regular basis<br />Target audience (influencers for ex)<br />Decide the type of communication<br />Be active <br />Respond to customer comments<br />Make an interactive page (surveys, game)<br />
  5. 5. Whatrole SM has in customer services?<br />Strongcustomerrelationship<br />Problemsolving<br />Loyalty<br />Brand awareness<br />Brand recognition to customers<br />Belonging to a community sharing the same values<br />

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