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Social media roi

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Transcript

  • 1. SOCIAL MEDIA ROI
    By NodiraMavlyanova, Léa Bonnin, Sara Edward
    MBA2A
  • 2. Social Media, not free?
    Time is money
    Cost attached to everything posted: Video, pictures making
    Staff involved (hired /shift/training)
    Subscription fees depending on the SM used and the people targeted.
    Influencer incentives
     SM included in the P&L
  • 3. How to measureit in addition to roomsbooking?
    Most Active Members
    Unique visitors
    Member Loyalty
    Ratio: Searches Per Post
    Page Views
    Top Searches
    Image
    Messages Posts
    Market research (survey)
    Traffic patterns & statistics
    New Member Registrations
    Member Satisfaction
    Feed back
    Correlation
    Klout score
  • 4. How to develop SM withlowcosts
    Post engaging and interesting content (videos, pictures, discussions, news)
    Post on a regular basis
    Target audience (influencers for ex)
    Decide the type of communication
    Be active
    Respond to customer comments
    Make an interactive page (surveys, game)
  • 5. Whatrole SM has in customer services?
    Strongcustomerrelationship
    Problemsolving
    Loyalty
    Brand awareness
    Brand recognition to customers
    Belonging to a community sharing the same values

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