Local+mobile+social

461 views
394 views

Published on

Published in: Lifestyle
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
461
On SlideShare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Local+mobile+social

  1. 1. Local Social Mobile <br />Nodira Mavlyanova<br />IEMI-CMH<br />
  2. 2. Gowalla + Four Seasons Hotels in California“Best of California”<br />Gowalla members will have « Best of » trip recommendations. <br />It includes: <br />- must-do experiences<br /><ul><li> the best restaurants and shopping
  3. 3. hidden gems that even locals might not yet know about</li></li></ul><li>Gowalla Passport holders need only:<br /> - “check in” withtheir smart phone upon the arrival to the hotel<br />- “follow” Four Seasons for access to “Best Of” trips<br /><ul><li> After “checking in” to three spot recommendations, a custom “pin” can be shown at the hotel’s front desk to redeem a spa or dining credit"</li></li></ul><li>Foursquare + American Express<br />Foursquarememberscan "checkin" at their favorite bars, restaurants and stores and cangetspecialoffers fromparticipating merchants. <br />Users who purchasewith theirAmExcard get these discounts andalso get instant notification of their credits.<br />
  4. 4. The objectives of Gowalla + Four Seasons Hotels campaign<br /><ul><li>To deliver to the guest memorable experience and convenience with Gowalla service
  5. 5. Enhance the guest’s stay with Four Seasons
  6. 6. Brand awareness
  7. 7. Attract more and more customers</li></li></ul><li>Objective of American Express + Foursquare<br /><ul><li>Attract younger customers who use social networks
  8. 8. Increase the sales
  9. 9. Generate customer loyalty </li></li></ul><li>Social tools are used in each campaign<br />
  10. 10. How will the results be measured<br />The results can be measured by:<br /><ul><li>Number of users
  11. 11. Number of check-ins /badges/stamps
  12. 12. Number of participants in social medias (twitter, facebook…)
  13. 13. Number of sales</li></li></ul><li>Which one do you think is 'smarter’<br /> Both of them are great. However, I have the preference for Gowalla+ Four Seasons hotels app, because:<br /><ul><li>Interactive game from which users can benefit
  14. 14. Gives Useful information
  15. 15. Makes easier the trip for people who have never been in California </li>

×