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Local+mobile+social Local+mobile+social Presentation Transcript

  • Local Social Mobile
    Nodira Mavlyanova
    IEMI-CMH
  • Gowalla + Four Seasons Hotels in California“Best of California”
    Gowalla members will have « Best of » trip recommendations.
    It includes:
    - must-do experiences
    • the best restaurants and shopping
    • hidden gems that even locals might not yet know about
  • Gowalla Passport holders need only:
    - “check in” withtheir smart phone upon the arrival to the hotel
    - “follow” Four Seasons for access to “Best Of” trips
    • After “checking in” to three spot recommendations, a custom “pin” can be shown at the hotel’s front desk to redeem a spa or dining credit"
  • Foursquare + American Express
    Foursquarememberscan "checkin" at their favorite bars, restaurants and stores and cangetspecialoffers fromparticipating merchants.
    Users who purchasewith theirAmExcard get these discounts andalso get instant notification of their credits.
  • The objectives of Gowalla + Four Seasons Hotels campaign
    • To deliver to the guest memorable experience and convenience with Gowalla service
    • Enhance the guest’s stay with Four Seasons
    • Brand awareness
    • Attract more and more customers
  • Objective of American Express + Foursquare
    • Attract younger customers who use social networks
    • Increase the sales
    • Generate customer loyalty
  • Social tools are used in each campaign
  • How will the results be measured
    The results can be measured by:
    • Number of users
    • Number of check-ins /badges/stamps
    • Number of participants in social medias (twitter, facebook…)
    • Number of sales
  • Which one do you think is 'smarter’
    Both of them are great. However, I have the preference for Gowalla+ Four Seasons hotels app, because:
    • Interactive game from which users can benefit
    • Gives Useful information
    • Makes easier the trip for people who have never been in California