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    Local+mobile+social Local+mobile+social Presentation Transcript

    • Local Social Mobile
      Nodira Mavlyanova
      IEMI-CMH
    • Gowalla + Four Seasons Hotels in California“Best of California”
      Gowalla members will have « Best of » trip recommendations.
      It includes:
      - must-do experiences
      • the best restaurants and shopping
      • hidden gems that even locals might not yet know about
    • Gowalla Passport holders need only:
      - “check in” withtheir smart phone upon the arrival to the hotel
      - “follow” Four Seasons for access to “Best Of” trips
      • After “checking in” to three spot recommendations, a custom “pin” can be shown at the hotel’s front desk to redeem a spa or dining credit"
    • Foursquare + American Express
      Foursquarememberscan "checkin" at their favorite bars, restaurants and stores and cangetspecialoffers fromparticipating merchants.
      Users who purchasewith theirAmExcard get these discounts andalso get instant notification of their credits.
    • The objectives of Gowalla + Four Seasons Hotels campaign
      • To deliver to the guest memorable experience and convenience with Gowalla service
      • Enhance the guest’s stay with Four Seasons
      • Brand awareness
      • Attract more and more customers
    • Objective of American Express + Foursquare
      • Attract younger customers who use social networks
      • Increase the sales
      • Generate customer loyalty
    • Social tools are used in each campaign
    • How will the results be measured
      The results can be measured by:
      • Number of users
      • Number of check-ins /badges/stamps
      • Number of participants in social medias (twitter, facebook…)
      • Number of sales
    • Which one do you think is 'smarter’
      Both of them are great. However, I have the preference for Gowalla+ Four Seasons hotels app, because:
      • Interactive game from which users can benefit
      • Gives Useful information
      • Makes easier the trip for people who have never been in California