Analysis Easy to find: For bothhotels, wefoundimmediatelythe official pages. Wedidn’t have to go throughthird party sites.
Easy to use Artus Hotel: they have a video on the websitewith information about the hotel, location, room desciption, lobby and services. Photo galleryappears immediately, pictures have a good quality. As for the rates, youcan easilysee the different packages and the needed information to make yourreservation. Hotel de Buci has more or less the samequality for theirwebsite. The only negative point about itisthat the websitedoesn’t have a videothat shows the hotel.
Engagement for Artus hotel and Hotel de Buci Newsletter – fidelitycard- qualitycommitment- blog (http://www.parishotelsandtales.com/) commitment –newsletter- fidelity card – packages(romantic,christmas) description rooms as wellverydetailled Artus Hotel 3* Hotel de Buci 4*
Easy to book for bothhotelswww.room-on-line.com Easy to shareown blog with RSS feedsfacebook, twitter Blog Artus Hotel and Hotel de Buci Hotel de Buci Artus Hotel
Qualitative analysis Market positioning Hotel de Buci: luxurious customers Artus hotel: more fun, young people Distinctive They are both distinctive in regards of pictures, description of the rooms and The website is designed in the same way maybe it is because they are part of the same group, but they have a different target. Express level – e.g. luxe Hotel Artus : from the website we can see they are part of the design hotels. On the contrary Hotel de Buci is a more classic boutique hotel. They are part of the Luxury Worlwide hotels.
Conclusion What to do to improve Hotel de Buci hotel should promote more the hotel as, maybe do a video of overall hotel in order to attract more customers. On the contrary we think that Artus hotel’s website is well constructed and in the spirit of the design hotel. Information is very concize.