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Comparison of two hotel website by Cynthia and Nodira
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Comparison of two hotel website by Cynthia and Nodira



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  • 1. Comparison of two hotel website
    Artus Hotel, 3* design hotel
    Hotel de Buci, 4* hotel
    Cynthia Baert
  • 2. Artus Hotel
  • 3. Hotel de Buci
  • 4. Analysis
    Easy to find:
    For bothhotels, wefoundimmediatelythe official pages. Wedidn’t have to go throughthird party sites.
  • 5. Easy to use
    Artus Hotel: they have a video on the websitewith information about the
    hotel, location, room desciption, lobby and services. Photo galleryappears
    immediately, pictures have a good quality. As for the rates, youcan
    easilysee the different packages and the needed information to make
    Hotel de Buci has more or less the samequality for theirwebsite. The only
    negative point about itisthat the websitedoesn’t have a videothat shows
    the hotel.
  • 6. Engagement for Artus hotel and Hotel de Buci
    Newsletter – fidelitycard- qualitycommitment- blog
    (http://www.parishotelsandtales.com/) commitment –newsletter- fidelity
    card – packages(romantic,christmas) description rooms as wellverydetailled
    Artus Hotel 3*
    Hotel de Buci 4*
  • 7. Easy to book for bothhotelswww.room-on-line.com
    Easy to shareown blog with RSS feedsfacebook, twitter
    Blog Artus Hotel and Hotel de Buci
    Hotel de Buci
    Artus Hotel
  • 8. Qualitative analysis
    Market positioning
    Hotel de Buci: luxurious customers
    Artus hotel: more fun, young people
    They are both distinctive in regards of pictures, description of the rooms and
    The website is designed in the same way maybe it is because they are part of
    the same group, but they have a different target.
    Express level – e.g. luxe
    Hotel Artus : from the website we can see they are part of the design hotels.
    On the contrary Hotel de Buci is a more classic boutique hotel. They are part
    of the Luxury Worlwide hotels.
  • 9. Conclusion
    What to do to improve
    Hotel de Buci hotel should promote more the hotel as, maybe do a video of overall hotel in order to attract more customers.
    On the contrary we think that Artus hotel’s website is well constructed and in the spirit of the design hotel. Information is very concize.