New Breed Of VIP’s <br />Social Rewards<br />MBA 2A<br />Alia, Lea, Miguel, Nodira<br />
Question 3. Are Social Rewards a fad or new CRM/loyalty approaches?<br />
Fad<br />Strong development<br />At first glance is very engaging<br />People can be very active on social networks<br />More and more new media channels,thushigher and higher potential <br />But:<br /><ul><li>They can loose easily their reputation if it is not actively supported (Holidays… )
To be very active, people can be bored quickly with the same information all time
People can cheat to increase their reputation score
It can become easily a competition to get more scores </li></li></ul><li>New CRM Approach<br /><ul><li>Can bring much more customers for business. It can reach broader audience
There is a need to be linked to the real business to benefit from the rewarding programs. In this case, the CRM approach could be beneficial.</li></ul>But:<br /> - There is not enough retrospect to stand back and state if it will last<br /><ul><li>People tend to be very volatile, so it can weaken the loyalty in its traditional meaning </li></li></ul><li>Conclusion<br />We believe in 2011, social medias have to be considered as a new CRM approach, it may not last very long, but it so ubiquitous today that MUST use it! <br />
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