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Class Exercise Social Rewards

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Transcript

  • 1. New Breed Of VIP’s
    Social Rewards
    MBA 2A
    Alia, Lea, Miguel, Nodira
  • 2. Question 3. Are Social Rewards a fad or new CRM/loyalty approaches?
  • 3. Fad
    Strong development
    At first glance is very engaging
    People can be very active on social networks
    More and more new media channels,thushigher and higher potential
    But:
    • They can loose easily their reputation if it is not actively supported (Holidays… )
    • 4. To be very active, people can be bored quickly with the same information all time
    • 5. People can cheat to increase their reputation score
    • 6. It can become easily a competition to get more scores
  • New CRM Approach
    • Can bring much more customers for business. It can reach broader audience
    • 7. There is a need to be linked to the real business to benefit from the rewarding programs. In this case, the CRM approach could be beneficial.
    But:
    - There is not enough retrospect to stand back and state if it will last
    • People tend to be very volatile, so it can weaken the loyalty in its traditional meaning
  • Conclusion
    We believe in 2011, social medias have to be considered as a new CRM approach, it may not last very long, but it so ubiquitous today that MUST use it!