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Keyword Research
Keyword Research

• The difference between ʻexactʼ,
  ʻphrase and ʻbroadʼ match data
Keyword Research

• The difference between ʻexactʼ,
  ʻphrase and ʻbroadʼ match data

• Why we use broad match data as a
 ...
Keyword Research

• The difference between ʻexactʼ,
  ʻphrase and ʻbroadʼ match data

• Why we use broad match data as a
 ...
Keyword Research

Exact
Match
Keyword Research

    Exact
    Match people are searching
•   How many
    for the exact term ʻtrout fishingʼ
    and then...
Keyword Research

Phrase
Match
Keyword Research

Phrase
Match many people are searching for a
• How
    phrase containing the words ʻtrout
    fishingʼ in...
Keyword Research

Phrase
Match many people are searching for a
• How
    phrase containing the words ʻtrout
    fishingʼ in...
Keyword Research

Phrase
Match many people are searching for a
• How
    phrase containing the words ʻtrout
    fishingʼ in...
Keyword Research

Phrase
Match many people are searching for a
• How
    phrase containing the words ʻtrout
    fishingʼ in...
Keyword Research

Phrase
Match many people are searching for a
• How
    phrase containing the words ʻtrout
    fishingʼ in...
Keyword Research

Phrase
Match many people are searching for a
• How
    phrase containing the words ʻtrout
    fishingʼ in...
Keyword Research

Broad Match
Keyword Research

Broad Match
 • How many people are searching for a
   phrase containing the words ʻtroutʼ and
   ʻfishing...
Keyword Research

Broad Match
 • How many people are searching for a
   phrase containing the words ʻtroutʼ and
   ʻfishing...
Keyword Research

Broad Match
 • How many people are searching for a
   phrase containing the words ʻtroutʼ and
   ʻfishing...
Keyword Research

Broad Match
 • How many people are searching for a
   phrase containing the words ʻtroutʼ and
   ʻfishing...
Keyword Research

Broad Match
 • How many people are searching for a
   phrase containing the words ʻtroutʼ and
   ʻfishing...
Keyword Research

Broad Match
 • How many people are searching for a
   phrase containing the words ʻtroutʼ and
   ʻfishing...
Keyword Research
Keyword Research
Keyword Research




Content
Analysis...
Keyword Research




Content
Analysis...
Link Network
Analysis...
Keyword Research




Content
Analysis...
Link Network
Analysis...
RANK: 2364
Keyword Research
Keyword Research
Keyword Research
Keyword Research

            Website #1
Keyword Research

            Website #1




            Website #2
Keyword Research

            Website #1




            Website #2
Keyword Research

                  Website #1




                  Website #2

Content
Analysis...
Keyword Research

                 Website #1




                 Website #2

Content
Analysis...
Link Network
Analysis...
Keyword Research

                 Website #1




                 Website #2

Content
Analysis...
Link Network
Analysis.....
Keyword Research
Keyword Research
Keyword Research

  Exact
 Match
Rankings
Keyword Research

  Exact
 Match
Rankings
Keyword Research

  Exact         Phrase
 Match          Match
Rankings       Rankings
Keyword Research

  Exact         Phrase
 Match          Match
Rankings       Rankings
Keyword Research

  Exact         Phrase     Broad
 Match          Match      Match
Rankings       Rankings   Rankings
Keyword Research


              Short   Medium   Long
              Term     Term    Term
Keyword Research

Exact Match = short term traffic
potential                          Short   Medium   Long
              ...
Keyword Research

Exact Match = short term traffic
potential                            Short   Medium   Long
            ...
Keyword Research

Exact Match = short term traffic
potential                            Short   Medium   Long
            ...
Keyword Research
Keyword Research

Exact Match
Keyword Research

Exact Match

 trout fishing
Keyword Research

Exact Match     Phrase Match

 trout fishing
Keyword Research

Exact Match      Phrase Match

 trout fishing   trout fishing
Keyword Research

Exact Match      Phrase Match

 trout fishing   trout fishing
                trout fishing tips
Keyword Research

Exact Match      Phrase Match

 trout fishing   trout fishing
                trout fishing tips
          ...
Keyword Research

Exact Match      Phrase Match       Broad Match

 trout fishing   trout fishing
                trout fishi...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
    ...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
    ...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
    ...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
    ...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
    ...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
    ...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
    ...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
    ...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
    ...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
    ...
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Understanding Match Type Data

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For more training visit: http://noblesamurai.com/dojo. This video will show you the difference between 'exact', 'phrase' and 'broad' match data, why we use broad match data as a default for SEO Traffic and how to use the match type settings in Market Samurai as a crystal ball.

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  • Transcript of "Understanding Match Type Data"

    1. 1. Keyword Research
    2. 2. Keyword Research • The difference between ʻexactʼ, ʻphrase and ʻbroadʼ match data
    3. 3. Keyword Research • The difference between ʻexactʼ, ʻphrase and ʻbroadʼ match data • Why we use broad match data as a default for SEO Traffic
    4. 4. Keyword Research • The difference between ʻexactʼ, ʻphrase and ʻbroadʼ match data • Why we use broad match data as a default for SEO Traffic • How to use the match type settings in Market Samurai as a crystal ball
    5. 5. Keyword Research Exact Match
    6. 6. Keyword Research Exact Match people are searching • How many for the exact term ʻtrout fishingʼ and then visiting the top ranked website.
    7. 7. Keyword Research Phrase Match
    8. 8. Keyword Research Phrase Match many people are searching for a • How phrase containing the words ʻtrout fishingʼ in this word order. For example:
    9. 9. Keyword Research Phrase Match many people are searching for a • How phrase containing the words ʻtrout fishingʼ in this word order. For example: • ʻtrout fishingʼ OR
    10. 10. Keyword Research Phrase Match many people are searching for a • How phrase containing the words ʻtrout fishingʼ in this word order. For example: • ʻtrout fishingʼ OR • ʻtrout fishing tipsʼ OR
    11. 11. Keyword Research Phrase Match many people are searching for a • How phrase containing the words ʻtrout fishingʼ in this word order. For example: • ʻtrout fishingʼ OR • ʻtrout fishing tipsʼ OR • ʻrods for trout fishingʼ OR
    12. 12. Keyword Research Phrase Match many people are searching for a • How phrase containing the words ʻtrout fishingʼ in this word order. For example: • ʻtrout fishingʼ OR • ʻtrout fishing tipsʼ OR • ʻrods for trout fishingʼ OR • ʻNew Zealand trout fishing vacationsʼ OR
    13. 13. Keyword Research Phrase Match many people are searching for a • How phrase containing the words ʻtrout fishingʼ in this word order. For example: • ʻtrout fishingʼ OR • ʻtrout fishing tipsʼ OR • ʻrods for trout fishingʼ OR • ʻNew Zealand trout fishing vacationsʼ OR • many other variations
    14. 14. Keyword Research Broad Match
    15. 15. Keyword Research Broad Match • How many people are searching for a phrase containing the words ʻtroutʼ and ʻfishingʼ in any word order. For example:
    16. 16. Keyword Research Broad Match • How many people are searching for a phrase containing the words ʻtroutʼ and ʻfishingʼ in any word order. For example: • ʻtrout fishingʼ OR
    17. 17. Keyword Research Broad Match • How many people are searching for a phrase containing the words ʻtroutʼ and ʻfishingʼ in any word order. For example: • ʻtrout fishingʼ OR • ʻtrout fishing tipsʼ OR
    18. 18. Keyword Research Broad Match • How many people are searching for a phrase containing the words ʻtroutʼ and ʻfishingʼ in any word order. For example: • ʻtrout fishingʼ OR • ʻtrout fishing tipsʼ OR • ʻfly fishing for troutʼ OR
    19. 19. Keyword Research Broad Match • How many people are searching for a phrase containing the words ʻtroutʼ and ʻfishingʼ in any word order. For example: • ʻtrout fishingʼ OR • ʻtrout fishing tipsʼ OR • ʻfly fishing for troutʼ OR • ʻfishing for trout from a boatʼ OR
    20. 20. Keyword Research Broad Match • How many people are searching for a phrase containing the words ʻtroutʼ and ʻfishingʼ in any word order. For example: • ʻtrout fishingʼ OR • ʻtrout fishing tipsʼ OR • ʻfly fishing for troutʼ OR • ʻfishing for trout from a boatʼ OR • many other variations
    21. 21. Keyword Research
    22. 22. Keyword Research
    23. 23. Keyword Research Content Analysis...
    24. 24. Keyword Research Content Analysis... Link Network Analysis...
    25. 25. Keyword Research Content Analysis... Link Network Analysis... RANK: 2364
    26. 26. Keyword Research
    27. 27. Keyword Research
    28. 28. Keyword Research
    29. 29. Keyword Research Website #1
    30. 30. Keyword Research Website #1 Website #2
    31. 31. Keyword Research Website #1 Website #2
    32. 32. Keyword Research Website #1 Website #2 Content Analysis...
    33. 33. Keyword Research Website #1 Website #2 Content Analysis... Link Network Analysis...
    34. 34. Keyword Research Website #1 Website #2 Content Analysis... Link Network Analysis... RANK: 263
    35. 35. Keyword Research
    36. 36. Keyword Research
    37. 37. Keyword Research Exact Match Rankings
    38. 38. Keyword Research Exact Match Rankings
    39. 39. Keyword Research Exact Phrase Match Match Rankings Rankings
    40. 40. Keyword Research Exact Phrase Match Match Rankings Rankings
    41. 41. Keyword Research Exact Phrase Broad Match Match Match Rankings Rankings Rankings
    42. 42. Keyword Research Short Medium Long Term Term Term
    43. 43. Keyword Research Exact Match = short term traffic potential Short Medium Long Term Term Term
    44. 44. Keyword Research Exact Match = short term traffic potential Short Medium Long Term Term Term Phrase Match = medium term traffic potential
    45. 45. Keyword Research Exact Match = short term traffic potential Short Medium Long Term Term Term Phrase Match = medium term traffic potential Broad Match = long term traffic potential
    46. 46. Keyword Research
    47. 47. Keyword Research Exact Match
    48. 48. Keyword Research Exact Match trout fishing
    49. 49. Keyword Research Exact Match Phrase Match trout fishing
    50. 50. Keyword Research Exact Match Phrase Match trout fishing trout fishing
    51. 51. Keyword Research Exact Match Phrase Match trout fishing trout fishing trout fishing tips
    52. 52. Keyword Research Exact Match Phrase Match trout fishing trout fishing trout fishing tips ...
    53. 53. Keyword Research Exact Match Phrase Match Broad Match trout fishing trout fishing trout fishing tips ...
    54. 54. Keyword Research Exact Match Phrase Match Broad Match trout fishing trout fishing trout fishing trout fishing tips ...
    55. 55. Keyword Research Exact Match Phrase Match Broad Match trout fishing trout fishing trout fishing trout fishing tips trout fishing tips ...
    56. 56. Keyword Research Exact Match Phrase Match Broad Match trout fishing trout fishing trout fishing trout fishing tips trout fishing tips ... rods for trout fishing
    57. 57. Keyword Research Exact Match Phrase Match Broad Match trout fishing trout fishing trout fishing trout fishing tips trout fishing tips ... rods for trout fishing fishing lures for trout
    58. 58. Keyword Research Exact Match Phrase Match Broad Match trout fishing trout fishing trout fishing trout fishing tips trout fishing tips ... rods for trout fishing fishing lures for trout fly fishing for trout
    59. 59. Keyword Research Exact Match Phrase Match Broad Match trout fishing trout fishing trout fishing trout fishing tips trout fishing tips ... rods for trout fishing fishing lures for trout fly fishing for trout ...
    60. 60. Keyword Research Exact Match Phrase Match Broad Match trout fishing trout fishing trout fishing trout fishing tips trout fishing tips ... rods for trout fishing fishing lures for trout fly fishing for trout ...
    61. 61. Keyword Research Exact Match Phrase Match Broad Match trout fishing trout fishing trout fishing trout fishing tips trout fishing tips ... rods for trout fishing fishing lures for trout fly fishing for trout ... Short term
    62. 62. Keyword Research Exact Match Phrase Match Broad Match trout fishing trout fishing trout fishing trout fishing tips trout fishing tips ... rods for trout fishing fishing lures for trout fly fishing for trout ... Short term Medium term
    63. 63. Keyword Research Exact Match Phrase Match Broad Match trout fishing trout fishing trout fishing trout fishing tips trout fishing tips ... rods for trout fishing fishing lures for trout fly fishing for trout ... Short term Medium term Long term

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