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How to Determine Keyword Relevancy
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How to Determine Keyword Relevancy

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This video will help you understand the keyword research process, the Four Golden Rules of keyword research and how to use Market Samurai to generate a list of relevant keywords. For more training …

This video will help you understand the keyword research process, the Four Golden Rules of keyword research and how to use Market Samurai to generate a list of relevant keywords. For more training visit: http://noblesamurai.com/dojo

Published in: Technology, Business
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  • Transcript

    • 1. Keyword Research
    • 2. Keyword Research • Understanding the keyword research process
    • 3. Keyword Research • Understanding the keyword research process • The Four Golden Rules of keyword research
    • 4. Keyword Research • Understanding the keyword research process • The Four Golden Rules of keyword research • How to use Market Samurai to generate a list of relevant keywords
    • 5. Keyword Research
    • 6. Keyword Research • Panning for gold
    • 7. Keyword Research • Panning for gold • Begin with rocks, dirt, sand
    • 8. Keyword Research • Panning for gold • Begin with rocks, dirt, sand • Swirl pan to separate gold from sediment
    • 9. Keyword Research • Panning for gold • Begin with rocks, dirt, sand • Swirl pan to separate gold from sediment • End up with few nuggets of gold at the bottom of pan
    • 10. Keyword Research
    • 11. Keyword Research • Select a niche to explore
    • 12. Keyword Research • Select a niche to explore • Begin with large number of keywords
    • 13. Keyword Research • Select a niche to explore • Begin with large number of keywords • Use Market Samurai to separate good keywords from bad
    • 14. Keyword Research • Select a niche to explore • Begin with large number of keywords • Use Market Samurai to separate good keywords from bad • End up with few ʻGold Nugget Keywordsʼ
    • 15. Keyword Research
    • 16. Keyword Research • The obvious question is:
    • 17. Keyword Research • The obvious question is: • What are the characteristics of a gold nugget keyword?
    • 18. Keyword Research • The obvious question is: • What are the characteristics of a gold nugget keyword? • Four Golden Rules for identifying the best keywords to target
    • 19. Keyword Research
    • 20. Keyword Research Relevance
    • 21. Keyword Research Relevance Traffic
    • 22. Keyword Research Relevance Competition Traffic
    • 23. Keyword Research Relevance Commerciality Competition Traffic
    • 24. Keyword Research
    • 25. Keyword Research • Highly Relevant
    • 26. Keyword Research • Highly Relevant • Good Traffic
    • 27. Keyword Research • Highly Relevant • Good Traffic • Acceptable Competition
    • 28. Keyword Research • Highly Relevant • Good Traffic • Acceptable Competition • High Commerciality
    • 29. Keyword Research Targeted Traffic
    • 30. Keyword Research • Golden Rule #1: Relevance Targeted Traffic
    • 31. Keyword Research • Golden Rule #1: Relevance • Top ranking -> Lots of traffic -> Very few sales! Targeted Traffic
    • 32. Keyword Research • Golden Rule #1: Relevance • Top ranking -> Lots of traffic -> Very few sales! • Secret to success is not ʻTrafficʼ Targeted Traffic
    • 33. Keyword Research • Golden Rule #1: Relevance • Top ranking -> Lots of traffic -> Very few sales! • Secret to success is not ʻTrafficʼ • The real secret is ʻTargeted Trafficʼ Targeted Traffic
    • 34. Keyword Research • Golden Rule #1: Relevance • Top ranking -> Lots of traffic -> Very few sales! • Secret to success is not ʻTrafficʼ • The real secret is ʻTargeted Trafficʼ Targeted Traffic • Identify phrases that are most relevant to the content on site
    • 35. Keyword Research
    • 36. Keyword Research • Highly Relevant
    • 37. Keyword Research • Highly Relevant • Good Traffic
    • 38. Keyword Research • Highly Relevant • Good Traffic • Acceptable Competition
    • 39. Keyword Research • Highly Relevant • Good Traffic • Acceptable Competition • High Commerciality
    • 40. Keyword Research
    • 41. Keyword Research 1
    • 42. Keyword Research 1 2
    • 43. Keyword Research 1 3 2
    • 44. Keyword Research 4 1 3 2
    • 45. Keyword Research 5 4 1 3 2
    • 46. Keyword Research 5 4 1 3 2
    • 47. Keyword Research
    • 48. Keyword Research 6

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