How to Assess Your Marketing Competition

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For more training visit: http://noblesamurai.com/dojo This video will show you the nature of competition, the two most important aspects of competition and how to evaluate the competition in your niche using Market Samurai.

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  • How to Assess Your Marketing Competition

    1. 1. Keyword Research
    2. 2. Keyword Research
    3. 3. Keyword Research
    4. 4. Keyword Research • The nature of competition
    5. 5. Keyword Research • The nature of competition • The two most important aspects of competition
    6. 6. Keyword Research • The nature of competition • The two most important aspects of competition • How to evaluate the competition in your niche using Market Samurai
    7. 7. Keyword Research
    8. 8. Keyword Research • Front page ranking in Google
    9. 9. Keyword Research • Front page ranking in Google • Only 10 listings on front page for each keyword phrase
    10. 10. Keyword Research • Front page ranking in Google • Only 10 listings on front page for each keyword phrase • Many websites competing for these 10 positions
    11. 11. Keyword Research The Lion and the Two Internet Marketers
    12. 12. Keyword Research The Lion and the Two Internet Marketers “You just need to be a little bit better than your competition”
    13. 13. Keyword Research
    14. 14. Keyword Research • Two important aspects to competition
    15. 15. Keyword Research • Two important aspects to competition • First aspect => Amount of competition
    16. 16. Keyword Research • Two important aspects to competition • First aspect => Amount of competition • How many people are competing for a keyword phrase
    17. 17. Keyword Research • Two important aspects to competition • First aspect => Amount of competition • How many people are competing for a keyword phrase • Some keywords have high levels of competition
    18. 18. Keyword Research • Two important aspects to competition • First aspect => Amount of competition • How many people are competing for a keyword phrase • Some keywords have high levels of competition • Some keywords have low levels of competition
    19. 19. Keyword Research Strength of Competition
    20. 20. Keyword Research Strength of Competition
    21. 21. Keyword Research Strength of Competition
    22. 22. Keyword Research Strength of Competition Keyword #1 Keyword #2 Strong Competition Weak Competition
    23. 23. Keyword Research Strength of Competition Keyword #1 Keyword #2 Strong Competition Weak Competition
    24. 24. Keyword Research Strength of Competition Keyword #1 Keyword #2 Strong Competition Weak Competition
    25. 25. Keyword Research
    26. 26. Keyword Research • They never take the time to assess the competition
    27. 27. Keyword Research • They never take the time to assess the competition • Blindly start creating content
    28. 28. Keyword Research • They never take the time to assess the competition • Blindly start creating content • Competition is simply too strong
    29. 29. Keyword Research • They never take the time to assess the competition • Blindly start creating content • Competition is simply too strong • Pick your battles carefully
    30. 30. Keyword Research • They never take the time to assess the competition • Blindly start creating content • Competition is simply too strong • Pick your battles carefully • Avoid years of frustration
    31. 31. Keyword Research
    32. 32. Keyword Research SEO Competition (SEOC):
    33. 33. Keyword Research SEO Competition (SEOC): The total number of webpages that mention a keyword phrase in the same word order.
    34. 34. Keyword Research Keyword ‘dogs’ Strong Competition
    35. 35. Keyword Research Keyword ‘dogs’ Strong Competition Keyword ‘puppy obedience training’ Weak Competition
    36. 36. Keyword Research
    37. 37. Keyword Research • The nature of competition
    38. 38. Keyword Research • The nature of competition • The number 1 reason why people fail online is that they do not take the time to assess the competition
    39. 39. Keyword Research • The nature of competition • The number 1 reason why people fail online is that they do not take the time to assess the competition • Amount of competition
    40. 40. Keyword Research • The nature of competition • The number 1 reason why people fail online is that they do not take the time to assess the competition • Amount of competition • Strength of competition
    41. 41. Keyword Research • The nature of competition • The number 1 reason why people fail online is that they do not take the time to assess the competition • Amount of competition • Strength of competition • How to assess competition using Market Samurai

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