September 2010© All rights reserved Nekuda DM 2011                NEKUDA DM I Confidential I 2011 I 1
ABOUT NEKUDA      WHO WE ARE      Nekuda DM is a full turnkey product design & development firm      driven by a multidisc...
ABOUT NEKUDA      WHAT WE DO      On the coast of Tel-Aviv, at the heart of “start-up nation”.      We specialize in trans...
ABOUT NEKUDA     APPROACH      We believe that a successful product development process requires      the correct balance ...
ABOUT NEKUDA      KEY BENEFITS      Our methodical & time-tested process is geared to maximizing      innovation-driven bu...
ABOUT NEKUDA      PRODUCT DEVELOPMENT STAGES                           Research & Framing                      Creation   ...
ABOUT NEKUDA                                                       DESIGN @ ALL TOUCH POINTS      CAPABILITIES            ...
ABOUT NEKUDA      PRODUCT INNOVATION ON A GLOBAL SCALE© All rights reserved Nekuda DM 2011         NEKUDA DM I Confidentia...
ABOUT NEKUDA      GLOBAL SCALE CLIENTS & PARTNERS© All rights reserved Nekuda DM 2011    NEKUDA DM I Confidential I 2011 I 9
ABOUT NEKUDA      FIELDS OF EXPERTISE                                       Consumer Electronics (CE)         HMD         ...
RECENT WORK© All rights reserved Nekuda DM 2011   NEKUDA DM I Confidential I 2011 I 11
IM500 for ALTEC LANSING      Design & development of Altec’s portable      iPod docking line of products - "In Motion“.   ...
IM600 for ALTEC LANSING      Part of the In Motion product family line, the iM600 is      designed to compliment the iPod ...
TCS3200 for TOMMYCA      The TCS is a detachable bike mounted      sound system designed specifically for      the bicycle...
TCS3200 for TOMMYCA      The TCS is a detachable bike mounted      sound system designed specifically for      the bicycle...
SI SERVICE GATEWAY for ALVARION      Wireless WiMax VOIP product line for indoor use.      As member of Alvarions "Si" com...
NEGEV for QUALCOMM      Innovative key-fob combining functionality of      emergency call center activation & speed-      ...
WASTE MANAGEMENT SOLUTIONS      for VILEDA PROFESSIONAL      rothopro designs, manufactures and markets advanced      wast...
ONE-TOUCH TOOL BOX LINE for STANLEY      Stanley asked Nekuda to help reinvent the icon for its basic toolbox      targeti...
ELECTRIC VEHICLE CHARGING STATION      for BETTER PLACE      Through a visionary venture, Better Place is enabling      el...
EMATRIX for Syneron LTD.       Clinical desktop appliance for skin rejuvenation.       Professional, approachable design o...
RESP@RATE for INTERCURE LTD.      A new type of device that lowers blood pressure      by guided and monitored breathing r...
STOP & POSE for ULTRAGEN      Personal anti-aging skin care technology product line.      STOP for the face and POSE for t...
AIRGENT for PerFaction      Airgent is a professional esthetics      applicator designed to restore and      rejuvenate sk...
REGEN & APOLLO for POLLOGEN      High-end aesthetic medical device for      cellulite reduction and skin tightening.      ...
TARGO for ELBIT SYSTEMS      Targo helmet-mounted avionics (HMA)      provides real time information on-site,      to high...
FAMILY for STRAUSS WATER (TAMI 4)      Family is an advanced water- cooling/heating &      filtration system that has beco...
PRIMO for STRAUSS WATER (TAMI 4)      Next generation, high performing Tami bar.      Primo is an advanced kitchen applian...
Passion. The rest will follow.© All rights reserved Nekuda DM 2011      NEKUDA DM I Confidential I 2011 I 29
Nekuda DM         T +972 3 5163733         F +972 3 5163713         contact@nekudadm.com         73 Ha’yarkon st. Tel Aviv...
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Nekuda DM 2011

  1. 1. September 2010© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 1
  2. 2. ABOUT NEKUDA WHO WE ARE Nekuda DM is a full turnkey product design & development firm driven by a multidisciplinary team of designers & engineers. Established in 1996.© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 2
  3. 3. ABOUT NEKUDA WHAT WE DO On the coast of Tel-Aviv, at the heart of “start-up nation”. We specialize in transforming new technologies into category leading product solutions, responding to emerging needs. Electrical Vehicle Charging Spot for Better Place ID: NewDealDesign LLC Product development: Nekuda DM© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 3
  4. 4. ABOUT NEKUDA APPROACH We believe that a successful product development process requires the correct balance of observation, innovation & implementation to serve as an engine for company growth. Family for Strauss Water (Tami 4) Industrial design: NewDealDesign LLC Product development: Nekuda DM© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 4
  5. 5. ABOUT NEKUDA KEY BENEFITS Our methodical & time-tested process is geared to maximizing innovation-driven business success while minimizing development risks.© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 5
  6. 6. ABOUT NEKUDA PRODUCT DEVELOPMENT STAGES Research & Framing Creation Implementation Production support Q. A. initiation product framing & conceptual design detailed design design validation NPI solution architecture Opportunity Product Validation Conceptual ID freeze Design validation to Production file framing (analysis) engineering design comply with product Q. Design freeze definition (tests on Production Consumer profile Product definition Conceptual prototypes) validation to comply & needs document Industrial design Production with production file framework validation process Product roadmap Design validation definition process definition Initial idea generation A. Core technology Validation Development outcomes Control tools Control process© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 6
  7. 7. ABOUT NEKUDA DESIGN @ ALL TOUCH POINTS CAPABILITIES Visual identity ID (Industrial Design) Optimized UX (user experience design) Packaging & POP Product ENGINEERING PROGRAM MANAGEMENT Functional engineering Project planning Product design engineering & monitoring Design validation PRODUCTION SUPPORT Vendors analysis DEVELOPMENT FRAMING Production files Consumer profiles & needs framework NPI (new product introduction) Consumer insights & trends analysis Manufacturing support Strategic positioning Product certification Product (including technology) validation Manufacturing tools contracting Product definition & solution architecture (plastics, metal, composite etc.) Roadmap planning Manufacturing & integration liaison© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 7
  8. 8. ABOUT NEKUDA PRODUCT INNOVATION ON A GLOBAL SCALE© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 8
  9. 9. ABOUT NEKUDA GLOBAL SCALE CLIENTS & PARTNERS© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 9
  10. 10. ABOUT NEKUDA FIELDS OF EXPERTISE Consumer Electronics (CE) HMD Medical & Aesthetic User Experience (UX) Water Appliances DIY & Professional Safety & security Consumer Products Sustainable© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 10
  11. 11. RECENT WORK© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 11
  12. 12. IM500 for ALTEC LANSING Design & development of Altec’s portable iPod docking line of products - "In Motion“. Establishing new category in portable audio. The dock is a response to versatile use patterns, balancing style & performance. Slim and clean design that echoes the iPod Nano design. 1.2 Million units 2007 No.2 on Apple store© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 12
  13. 13. IM600 for ALTEC LANSING Part of the In Motion product family line, the iM600 is designed to compliment the iPod line of products. The iM600 design development leveraged its predecessor’s platform with higher end features 1.4 Million units 2007/8 Best selling iPod sound system© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 13
  14. 14. TCS3200 for TOMMYCA The TCS is a detachable bike mounted sound system designed specifically for the bicycle rider. It provides an enhanced biking experience by combining an mp3 player, radio and lights with a one-click UI. Simple, honest and rugged design provides directional high-quality sound and safe interaction on the go.© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 14
  15. 15. TCS3200 for TOMMYCA The TCS is a detachable bike mounted sound system designed specifically for the bicycle rider. It provides an enhanced biking experience by combining an mp3 player, radio and lights with a one-click UI. Simple, honest and rugged design provides directional high-quality sound and safe interaction on the go.© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 15
  16. 16. SI SERVICE GATEWAY for ALVARION Wireless WiMax VOIP product line for indoor use. As member of Alvarions "Si" commercial WiMAX products family. A modular design enabled by a simple “plug & play” actuation, optimized for use scenario, and indoor and outdoor installation requirements. An innovative chimney-chamber based heat dispensing scheme enables a clean look & feel. Ot Haitzov design award Israeli Ministry of Industry, Trade & Labor sustainable & environment friendly products Design award© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 16
  17. 17. NEGEV for QUALCOMM Innovative key-fob combining functionality of emergency call center activation & speed- dialing to three dedicated numbers. Product design is optimized for emergency use pattern, with a compact, robust and sleek look & feel. Ot Haitzov design award© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 17
  18. 18. WASTE MANAGEMENT SOLUTIONS for VILEDA PROFESSIONAL rothopro designs, manufactures and markets advanced waste management solutions for professional users and B2B enterprises. Rothopro & Nekuda strategic partnership created an innovative range of waste bins, defined & designed to provide improved durability and usability with a premium look & feel. State-of-the-art metallic IML technology was developed & implemented on selected bins for indoor use. The outstanding quality and design were instrumental in the recent strategic agreement signed between rothopro and Vileda Professional, to cooperate in creating a ‘robust solutions provider for the growing needs of environmental waste management.’© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 18
  19. 19. ONE-TOUCH TOOL BOX LINE for STANLEY Stanley asked Nekuda to help reinvent the icon for its basic toolbox targeting both professional & DIY (Do It Yourself) market segments. Our research uncovered that pro users pay attention to their image while carrying the gear. They articulate a need for frequent access to tools, followed by a quick & secure carrying. In the DIY segment we’ve noticed an increase in use by women and a growing need to store tools in smaller spaces. Our experience in mass produced Polypropylene products enabled our multidisciplinary team of designers & engineers to break the “ box with a lid” paradigm. One-Touch Toolbox is an integrated continuous form incorporating the auto-latch & storage compartments features. The iconic toolbox side walls were designed to function as bumpers & provide structural integrity. The toolbox received warm reviews for its seamless usability & design.© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 19
  20. 20. ELECTRIC VEHICLE CHARGING STATION for BETTER PLACE Through a visionary venture, Better Place is enabling electric vehicle charging infrastructure – a key component in making the electric vehicle a tangible reality. The efficient, safe and refined charge spot solution is an essential component of the Better Place network, and as such it transforms the electric vehicle from an esoteric option to an elegant necessity. Strategic planning & product design engineering: Nekuda DM ID : NewDealDesign LLC© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 20
  21. 21. EMATRIX for Syneron LTD. Clinical desktop appliance for skin rejuvenation. Professional, approachable design optimized for high- end dermatologists’ clinics. The light weight, cost effective product configuration fits in the clinic environment and supports use scenarios & environmental requirements . Israeli Ministry of Industry, Trade & Labor Equipment products design award© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 21
  22. 22. RESP@RATE for INTERCURE LTD. A new type of device that lowers blood pressure by guided and monitored breathing regulation exercises.© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 22
  23. 23. STOP & POSE for ULTRAGEN Personal anti-aging skin care technology product line. STOP for the face and POSE for the body. A gender neutral design inspired by premium jewelry. Stop & Pose bring professional skin care treatment into the home in a handheld, personal form factor.© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 23
  24. 24. AIRGENT for PerFaction Airgent is a professional esthetics applicator designed to restore and rejuvenate skin volume – resulting in a fresh, revitalized complexion. A minimally-invasive platform offering a unique combination of both immediate and long-term skin remodeling.© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 24
  25. 25. REGEN & APOLLO for POLLOGEN High-end aesthetic medical device for cellulite reduction and skin tightening. Designed to fit with professional clinic’s environment requirements supporting a wide variety of treatments.© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 25
  26. 26. TARGO for ELBIT SYSTEMS Targo helmet-mounted avionics (HMA) provides real time information on-site, to high-performing civilian , police & emergency pilots. The design balances high technology, precision & heritage.© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 26
  27. 27. FAMILY for STRAUSS WATER (TAMI 4) Family is an advanced water- cooling/heating & filtration system that has become a break out success establishing a new category. Tami bar Family was designed specifically for home and small business. TAMI4 HOLDS APPROXIMATELY 90% OF THE WATER PURIFIER MARKET. Strategic planning & product design engineering:Nekuda DM ID : NewDealDesign LLC© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 27
  28. 28. PRIMO for STRAUSS WATER (TAMI 4) Next generation, high performing Tami bar. Primo is an advanced kitchen appliance assigned to purify and serve water for home & small business. Strategic planning & product design engineering:Nekuda DM ID : NewDealDesign LLC© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 28
  29. 29. Passion. The rest will follow.© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 29
  30. 30. Nekuda DM T +972 3 5163733 F +972 3 5163713 contact@nekudadm.com 73 Ha’yarkon st. Tel Aviv Israel 63432© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 30

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