NEKUDA DM I CONFIDENTIAL I 2014 I 1© ALL RIGHTS RESERVED NEKUDA DM 2014
NEKUDA DM I CONFIDENTIAL I 2014 I 2© ALL RIGHTS RESERVED NEKUDA DM 2014
We are a full turnkey product development firm.
Dr...
NEKUDA DM I CONFIDENTIAL I 2014 I 3© ALL RIGHTS RESERVED NEKUDA DM 2014
ABOUT NEKUDA
WHAT WE DO
On the coast of Tel-Aviv, ...
NEKUDA DM I CONFIDENTIAL I 2014 I 4© ALL RIGHTS RESERVED NEKUDA DM 2014
APPROACH
We believe that a successful product deve...
NEKUDA DM I CONFIDENTIAL I 2014 I 5© ALL RIGHTS RESERVED NEKUDA DM 2014
KEY BENEFITS
ABOUT NEKUDA
Our methodical & time-te...
NEKUDA DM I CONFIDENTIAL I 2014 I 6© ALL RIGHTS RESERVED NEKUDA DM 2014
VALUE PROPOSITION
NEKUDA DM
Innovation
Tech & tren...
NEKUDA DM I CONFIDENTIAL I 2014 I 7© ALL RIGHTS RESERVED NEKUDA DM 2014
PRODUCT DEFINITION
DESIGN INNOVATION PROCESS
Oppor...
NEKUDA DM I CONFIDENTIAL I 2014 I 8© ALL RIGHTS RESERVED NEKUDA DM 2014
IM500 > ALTEC LANSING
NO!NO! > RADIANCY
CHARGING S...
NEKUDA DM I CONFIDENTIAL I 2014 I 9© ALL RIGHTS RESERVED NEKUDA DM 2014
IM500 > ALTEC LANSING
NO!NO! > RADIANCY
CHARGING S...
NEKUDA DM I CONFIDENTIAL I 2014 I 10© ALL RIGHTS RESERVED NEKUDA DM 2014
ABOUT NEKUDA
PRODUCT INNOVATION IN A GLOBAL SCALE
NEKUDA DM I CONFIDENTIAL I 2014 I 11© ALL RIGHTS RESERVED NEKUDA DM 2014
ABOUT NEKUDA
INNOVATION IN A GLOBAL SCALE
NEKUDA DM I CONFIDENTIAL I 2014 I 12© ALL RIGHTS RESERVED NEKUDA DM 2014
RECENT PROJECTS
NEKUDA DM I CONFIDENTIAL I 2014 I 13© ALL RIGHTS RESERVED NEKUDA DM 2014
COOL BAR for KETER
Innovative outdoor hosting exp...
NEKUDA DM I CONFIDENTIAL I 2014 I 14© ALL RIGHTS RESERVED NEKUDA DM 2014
NEKUDA DM I CONFIDENTIAL I 2014 I 15© ALL RIGHTS RESERVED NEKUDA DM 2014
ONE-TOUCH TOOL BOX LINE for STANLEY
Reinventing t...
NEKUDA DM I CONFIDENTIAL I 2014 I 16© ALL RIGHTS RESERVED NEKUDA DM 2014
NEKUDA DM I CONFIDENTIAL I 2014 I 17© ALL RIGHTS RESERVED NEKUDA DM 2014
Dynamic Inventory Management System
An innovative...
NEKUDA DM I CONFIDENTIAL I 2014 I 18© ALL RIGHTS RESERVED NEKUDA DM 2014
WASTE MANAGEMENT SOLUTIONS
for VILEDA PROFESSIONA...
NEKUDA DM I CONFIDENTIAL I 2014 I 19© ALL RIGHTS RESERVED NEKUDA DM 2014
NEKUDA DM I CONFIDENTIAL I 2014 I 20© ALL RIGHTS RESERVED NEKUDA DM 2014
IM500 for ALTEC LANSING
Design & development of A...
NEKUDA DM I CONFIDENTIAL I 2014 I 21© ALL RIGHTS RESERVED NEKUDA DM 2014
MINI CUBE 2012 for TDK
The Mini Cube sound box by...
NEKUDA DM I CONFIDENTIAL I 2014 I 22© ALL RIGHTS RESERVED NEKUDA DM 2014
MINI CUBE 2012 for TDK
The Mini Cube sound box by...
NEKUDA DM I CONFIDENTIAL I 2014 I 23© ALL RIGHTS RESERVED NEKUDA DM 2014
TCS3200 for TOMMYCA
A detachable bike mounted sou...
NEKUDA DM I CONFIDENTIAL I 2014 I 24© ALL RIGHTS RESERVED NEKUDA DM 2014
TCS3200 for TOMMYCA
The TCS is a detachable bike ...
NEKUDA DM I CONFIDENTIAL I 2014 I 25© ALL RIGHTS RESERVED NEKUDA DM 2014
SOMA for XtremeMac
Sound & charging dock for the
...
NEKUDA DM I CONFIDENTIAL I 2014 I 26© ALL RIGHTS RESERVED NEKUDA DM 2014
NEKUDA DM I CONFIDENTIAL I 2014 I 27© ALL RIGHTS RESERVED NEKUDA DM 2014
Plug locking mechanism
Development of various mec...
NEKUDA DM I CONFIDENTIAL I 2014 I 28© ALL RIGHTS RESERVED NEKUDA DM 2014
NEGEV for QUALCOMM
Innovative key-fob combining f...
NEKUDA DM I CONFIDENTIAL I 2014 I 29© ALL RIGHTS RESERVED NEKUDA DM 2014
Israeli Ministry of Industry, Trade & Labor susta...
NEKUDA DM I CONFIDENTIAL I 2014 I 30© ALL RIGHTS RESERVED NEKUDA DM 2014
EMATRIX for Syneron LTD.
Clinical desktop applian...
NEKUDA DM I CONFIDENTIAL I 2014 I 31© ALL RIGHTS RESERVED NEKUDA DM 2014
STOP & POSE for ULTRAGEN
Personal anti-aging skin...
NEKUDA DM I CONFIDENTIAL I 2014 I 32© ALL RIGHTS RESERVED NEKUDA DM 2014
No!No! for RADIANCY
Innovative Hair Removal appli...
NEKUDA DM I CONFIDENTIAL I 2014 I 33© ALL RIGHTS RESERVED NEKUDA DM 2014
No!No! for RADIANCY
Innovative Hair Removal appli...
NEKUDA DM I CONFIDENTIAL I 2014 I 34© ALL RIGHTS RESERVED NEKUDA DM 2014
FAMILY for STRAUSS WATER (TAMI 4)
Family is an ad...
NEKUDA DM I CONFIDENTIAL I 2014 I 35© ALL RIGHTS RESERVED NEKUDA DM 2014
PRIMO for STRAUSS WATER (TAMI 4)
Next generation,...
NEKUDA DM I CONFIDENTIAL I 2014 I 36© ALL RIGHTS RESERVED NEKUDA DM 2014
Fields of expertise:
NEKUDA DM
HMD
Consumer Produ...
NEKUDA DM I CONFIDENTIAL I 2014 I 37© ALL RIGHTS RESERVED NEKUDA DM 2014
PASSION. THE REST WILL FOLLOW.
NEKUDA DM I CONFIDENTIAL I 2014 I 38© ALL RIGHTS RESERVED NEKUDA DM 2014
Nekuda DM
THANK YOU.
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Nekuda DM 2014 - Integrated, Design, Engineer Technology, Business Innovation

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Nekuda Design Management is a team of Designers, Engineers & Business Innovators, creating with & for clients & partners innovative & disruptive consumer products & Apps, from problem definitions through production line establishment.
Combining world class user & use case sensitivities with manufacturing, costing & functional engineering knowhow, we help fit solutions to problems, and optimize hard and soft requirements, with smart trade-offs.
Our integrated work for global brands has created for clients new product sales of over $20B.

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Transcript of "Nekuda DM 2014 - Integrated, Design, Engineer Technology, Business Innovation"

  1. 1. NEKUDA DM I CONFIDENTIAL I 2014 I 1© ALL RIGHTS RESERVED NEKUDA DM 2014
  2. 2. NEKUDA DM I CONFIDENTIAL I 2014 I 2© ALL RIGHTS RESERVED NEKUDA DM 2014 We are a full turnkey product development firm. Driven by a multi-disciplinary team of product design, engineering & business innovation experts. ABOUT NEKUDA WHO WE ARE
  3. 3. NEKUDA DM I CONFIDENTIAL I 2014 I 3© ALL RIGHTS RESERVED NEKUDA DM 2014 ABOUT NEKUDA WHAT WE DO On the coast of Tel-Aviv, at the heart of “start-up nation”. We specialize in transforming new technologies into category leading product solutions, responding to emerging needs.
  4. 4. NEKUDA DM I CONFIDENTIAL I 2014 I 4© ALL RIGHTS RESERVED NEKUDA DM 2014 APPROACH We believe that a successful product development process requires the correct balance of observation, innovation & implementation to serve as an engine for company growth. ABOUT NEKUDA Family for Strauss Water (Tami 4) Industrial design: NewDealDesign LLC Product development: Nekuda DM
  5. 5. NEKUDA DM I CONFIDENTIAL I 2014 I 5© ALL RIGHTS RESERVED NEKUDA DM 2014 KEY BENEFITS ABOUT NEKUDA Our methodical & time-tested process is geared to maximizing innovation-driven business success while minimizing development risks.
  6. 6. NEKUDA DM I CONFIDENTIAL I 2014 I 6© ALL RIGHTS RESERVED NEKUDA DM 2014 VALUE PROPOSITION NEKUDA DM Innovation Tech & trend research Technology & production scouting Opportunity Framing & roadmap Value proposition & Positioning Product & consumable revenue models IP creation & strategy Design Branded Industrial Design (ID) Interaction & User Experience (IxD, UX) Packaging & out of box experience Design to cost & for manufacturing (DFM) Business B2B & B2C business modeling Investor Pitch building & Storyboarding Pitch branding & visual identity Global market & industry network reach Engineering Product & technology roadmap Development & engineering services Functional (thermal, mechanism) Prototyping Core technology Proof of Concept (alpha) Work-like look like prototypes (beta)
  7. 7. NEKUDA DM I CONFIDENTIAL I 2014 I 7© ALL RIGHTS RESERVED NEKUDA DM 2014 PRODUCT DEFINITION DESIGN INNOVATION PROCESS Opportunity framing Initial idea generation Core tech. validation Solution Architecture Product roadmap Product definition Conceptual industrial design Conceptual engineering design Design validation process definition ID freeze Part design Production validation Process definition Design validation to comply with product definition (tests on prototypes) Production file Production validation to comply with production file Strategic Alignment Marketing requirements User/Stakeholder profiles Value Proposition HW/SW definition Key use cases User Interaction BrandUX strategy Business model & P&L User value storytelling Pitch building for investors Branded design positioning Design themes concept development BOM & NRE Cost refinement UX library (Icons & Screens) Demo development User evaluation Design validation & finalization Beta version Programming support Specs. documentation CONCEPTS WORKING PROTOTYPE PRODUCT LAUNCH ABOUT NEKUDA BUSINESS INNOVATION ENGINEERING DESIGN
  8. 8. NEKUDA DM I CONFIDENTIAL I 2014 I 8© ALL RIGHTS RESERVED NEKUDA DM 2014 IM500 > ALTEC LANSING NO!NO! > RADIANCY CHARGING STATION > BETTER PLACE STOP & POSE > ULTRAGEN TDK> MINI CUBE 2012 TOOL BOX LINE > STANLEYWASTE MANAGEMENT > VILEDA BUSINESS DESIGN ENGINEERING DEVELOPMENT PRODUCTION COOL BAR > KETER GARDENING PRIMO > STRAUSS WATERFAMILY > STRAUSS WATER EMATRIX > SYNERON AIRGENT > PERFACTION CAPABILITIES ABOUT NEKUDA
  9. 9. NEKUDA DM I CONFIDENTIAL I 2014 I 9© ALL RIGHTS RESERVED NEKUDA DM 2014 IM500 > ALTEC LANSING NO!NO! > RADIANCY CHARGING STATION > BETTER PLACE STOP & POSE > ULTRAGEN TDK> MINI CUBE 2012 TOOL BOX LINE > STANLEYWASTE MANAGEMENT > VILEDA COOL BAR > KETER GARDENING PRIMO > STRAUSS WATERFAMILY > STRAUSS WATER EMATRIX > SYNERON AIRGENT > PERFACTION CAPABILITIES ABOUT NEKUDA BUSINESS DESIGN ENGINEERING DEVELOPMENT PRODUCTION
  10. 10. NEKUDA DM I CONFIDENTIAL I 2014 I 10© ALL RIGHTS RESERVED NEKUDA DM 2014 ABOUT NEKUDA PRODUCT INNOVATION IN A GLOBAL SCALE
  11. 11. NEKUDA DM I CONFIDENTIAL I 2014 I 11© ALL RIGHTS RESERVED NEKUDA DM 2014 ABOUT NEKUDA INNOVATION IN A GLOBAL SCALE
  12. 12. NEKUDA DM I CONFIDENTIAL I 2014 I 12© ALL RIGHTS RESERVED NEKUDA DM 2014 RECENT PROJECTS
  13. 13. NEKUDA DM I CONFIDENTIAL I 2014 I 13© ALL RIGHTS RESERVED NEKUDA DM 2014 COOL BAR for KETER Innovative outdoor hosting experience Nekuda re-defined the product to fit a lifestyle of outdoor hosting use case. Then Nekuda re-engineered the product to meet the requirements of the use case, innovating a weight bearing locking mechanism & creating an assembly for shipping. The Cool Bar design achieved sales of millions of units. Ot Haitzov design award
  14. 14. NEKUDA DM I CONFIDENTIAL I 2014 I 14© ALL RIGHTS RESERVED NEKUDA DM 2014
  15. 15. NEKUDA DM I CONFIDENTIAL I 2014 I 15© ALL RIGHTS RESERVED NEKUDA DM 2014 ONE-TOUCH TOOL BOX LINE for STANLEY Reinventing the toolbox icon Our designers & engineers applied deep Polypropelene injection knowhow, to break the “box with a lid” paradigm. Incorporating the auto-latch & storage compartments features in an iconic integrated continuous form. The One Touch Toolbox family received warm reviews for its seamless usability & design.
  16. 16. NEKUDA DM I CONFIDENTIAL I 2014 I 16© ALL RIGHTS RESERVED NEKUDA DM 2014
  17. 17. NEKUDA DM I CONFIDENTIAL I 2014 I 17© ALL RIGHTS RESERVED NEKUDA DM 2014 Dynamic Inventory Management System An innovative RFID ecosystem for tool tracking& inventory management Ecosystem designed to fit to the harsh environments and demanding use scenarios of construction sites. DIMS for STANLEY
  18. 18. NEKUDA DM I CONFIDENTIAL I 2014 I 18© ALL RIGHTS RESERVED NEKUDA DM 2014 WASTE MANAGEMENT SOLUTIONS for VILEDA PROFESSIONAL Rothopro & Nekuda strategic partnership created an innovative range of waste bins; Defined & designed to provide improved durability and usability with a premium look & feel. State-of-the-art metallic IML technology was developed & implemented on selected bins. The design was instrumental in the strategic agreement signed between Rothopro and Vileda Professional.
  19. 19. NEKUDA DM I CONFIDENTIAL I 2014 I 19© ALL RIGHTS RESERVED NEKUDA DM 2014
  20. 20. NEKUDA DM I CONFIDENTIAL I 2014 I 20© ALL RIGHTS RESERVED NEKUDA DM 2014 IM500 for ALTEC LANSING Design & development of Altec’s portable iPod docking line of products. The IM500 dock addresses versatile lifestyle & use patterns, balancing style & performance. Engineered slim and designed clean to echo the iPod Nano. 1.2 Million units 2007 No.2 on Apple store
  21. 21. NEKUDA DM I CONFIDENTIAL I 2014 I 21© ALL RIGHTS RESERVED NEKUDA DM 2014 MINI CUBE 2012 for TDK The Mini Cube sound box by TDK, connects to smart phones wireless and incorporates TDK proprietary innovative wireless charging. CES 2012 Innovation Award Winner
  22. 22. NEKUDA DM I CONFIDENTIAL I 2014 I 22© ALL RIGHTS RESERVED NEKUDA DM 2014 MINI CUBE 2012 for TDK The Mini Cube sound box by TDK, connects to smart phones wireless and incorporates TDK proprietary innovative wireless charging. CES 2012 Innovation Award Winner
  23. 23. NEKUDA DM I CONFIDENTIAL I 2014 I 23© ALL RIGHTS RESERVED NEKUDA DM 2014 TCS3200 for TOMMYCA A detachable bike mounted sound system designed specifically for the bicycle rider. It provides an enhanced biking experience by combining an mp3 player, radio and lights with a one-click UI. Simple, honest and rugged design provides directional high-quality sound and safe interaction on the go.
  24. 24. NEKUDA DM I CONFIDENTIAL I 2014 I 24© ALL RIGHTS RESERVED NEKUDA DM 2014 TCS3200 for TOMMYCA The TCS is a detachable bike mounted sound system designed specifically for the bicycle rider. It provides an enhanced biking experience by combining an mp3 player, radio and lights with a one-click UI. Simple, honest and rugged design provides directional high-quality sound and safe interaction on the go.
  25. 25. NEKUDA DM I CONFIDENTIAL I 2014 I 25© ALL RIGHTS RESERVED NEKUDA DM 2014 SOMA for XtremeMac Sound & charging dock for the ExtremeMac user that harmonizes the clutter, with an adaptable solution for MacBook, iPhone & iPod product families.
  26. 26. NEKUDA DM I CONFIDENTIAL I 2014 I 26© ALL RIGHTS RESERVED NEKUDA DM 2014
  27. 27. NEKUDA DM I CONFIDENTIAL I 2014 I 27© ALL RIGHTS RESERVED NEKUDA DM 2014 Plug locking mechanism Development of various mechanism Leading global standardization (IEC) ELECTRIC VEHICLE CHARGING STATION for BETTER PLACE Strategic planning & product design engineering: Nekuda DM ID : NewDealDesign LLC
  28. 28. NEKUDA DM I CONFIDENTIAL I 2014 I 28© ALL RIGHTS RESERVED NEKUDA DM 2014 NEGEV for QUALCOMM Innovative key-fob combining functionality of emergency call center activation & speed- dialing to three dedicated numbers. Product design is optimized for emergency use pattern, with a compact, robust and sleek look & feel. Ot Haitzov design award
  29. 29. NEKUDA DM I CONFIDENTIAL I 2014 I 29© ALL RIGHTS RESERVED NEKUDA DM 2014 Israeli Ministry of Industry, Trade & Labor sustainable & environment friendly products Design award Ot Haitzov design award Wireless WiMax VOIP product line for indoor use. 1st Alvarion venture into domestic market An innovative chimney-chamber based heat dispensing scheme enables a clean look & feel. SI SERVICE GATEWAY for ALVARION
  30. 30. NEKUDA DM I CONFIDENTIAL I 2014 I 30© ALL RIGHTS RESERVED NEKUDA DM 2014 EMATRIX for Syneron LTD. Clinical desktop appliance for skin rejuvenation. Professional, approachable design optimized for high-end dermatologists’ clinics. The light weight, cost effective product configuration fits in the clinic environment and supports use scenarios & environmental requirements . Israeli Ministry of Industry, Trade & Labor Equipment products design award
  31. 31. NEKUDA DM I CONFIDENTIAL I 2014 I 31© ALL RIGHTS RESERVED NEKUDA DM 2014 STOP & POSE for ULTRAGEN Personal anti-aging skin care technology product line. STOP for the face and POSE for the body. A gender neutral design inspired by premium jewelry. Stop & Pose bring professional skin care treatment into the home in a handheld, personal form factor.
  32. 32. NEKUDA DM I CONFIDENTIAL I 2014 I 32© ALL RIGHTS RESERVED NEKUDA DM 2014 No!No! for RADIANCY Innovative Hair Removal appliance. Patented technology enable pain-free hair removal. The design exploits the new technology while preserving the brand’s cosmetics identity. Designed to be mass produced.
  33. 33. NEKUDA DM I CONFIDENTIAL I 2014 I 33© ALL RIGHTS RESERVED NEKUDA DM 2014 No!No! for RADIANCY Innovative Hair Removal appliance. Patented technology enable pain-free hair removal. The design exploits the new technology while preserving the brand’s cosmetics identity. Designed to be mass produced. EXTENSIVE MEDIA COVERAGE. OVER $500 MIL. SOLD TO DATE. WORLDWIDE DISTRIBUTION.
  34. 34. NEKUDA DM I CONFIDENTIAL I 2014 I 34© ALL RIGHTS RESERVED NEKUDA DM 2014 FAMILY for STRAUSS WATER (TAMI 4) Family is an advanced water- cooling/heating & filtration system that has become a break out success establishing a new category. Tami bar Family was designed specifically for home and small business. OVER 100K UNITS SOLD ANNUALLY. TAMI4 HOLDS OVER 85% OF THE ISRAEL WATER PURIFIER MARKET. Strategic planning & product design engineering:Nekuda DM ID : NewDealDesign LLC
  35. 35. NEKUDA DM I CONFIDENTIAL I 2014 I 35© ALL RIGHTS RESERVED NEKUDA DM 2014 PRIMO for STRAUSS WATER (TAMI 4) Next generation, high performing Tami bar. Primo is an advanced kitchen appliance assigned to purify and serve water for home & small business. Strategic planning & product design engineering:Nekuda DM ID : NewDealDesign LLC
  36. 36. NEKUDA DM I CONFIDENTIAL I 2014 I 36© ALL RIGHTS RESERVED NEKUDA DM 2014 Fields of expertise: NEKUDA DM HMD Consumer ProductsSafety & defense R&D Water Appliances DIY & ProfessionalUser Experience (UX) Medical & AestheticConsumer Electronics (CE)
  37. 37. NEKUDA DM I CONFIDENTIAL I 2014 I 37© ALL RIGHTS RESERVED NEKUDA DM 2014 PASSION. THE REST WILL FOLLOW.
  38. 38. NEKUDA DM I CONFIDENTIAL I 2014 I 38© ALL RIGHTS RESERVED NEKUDA DM 2014 Nekuda DM THANK YOU.
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