Integrating social networks in an IPTV recommender system
 University of Aveiro – DeCA
 PT Inovação + lab.sapo/ua
 Cerdeir...
Recommender Systems in iTV


          A typical Recommender System (RS)
            According to his profile predicts his...
The Pétala system – Communities and buddies


     The Pétala needs buddies?!
       And they come from Pétala and from so...
The Pétala system – Application Modules


     Web Widget Module
       enhanced EPG
       integrated in Facebook and Hi-...
The Pétala system – Application Modules | Web Widget




                                                                 ...
The Pétala system – Application Modules


     TV-STB Module
       developed in MediaRoom – Presentation Framework Middle...
The Pétala system – Application Modules


     Direct recommendations
       Inbox stores direct recommendations
       Mi...
The Pétala system – Future Work


     The present & the future
        positive feedback from users in informal public de...
Frederico Cerdeira                 | frederico.cerdeira@ua.pt
Pedro Almeida                      | almeida@ua.pt | twitter...
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Integrating social networks into an IPTV recommender system

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Integrating social networks into an IPTV recommender system

  1. 1. Integrating social networks in an IPTV recommender system University of Aveiro – DeCA PT Inovação + lab.sapo/ua Cerdeira, F., Almeida, P., Abreu, F., Almeida, P. L., Cardoso, B. Presented by: Pedro Almeida & Jorge Ferraz UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 1 Agenda Recommender Systems in iTV The Pétala system Goals Communities and buddies System Architecture Application Modules Web widgets STB client aplication The present & the future (work) UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 2
  2. 2. Recommender Systems in iTV A typical Recommender System (RS) According to his profile predicts his personal likes… uses patterns of TV consumption & the ratings assigned to content may use Collaborative Filtering algorithms matching of the user profile with the profiles of other users Content-Based methods semantic analyses Community (data) source socially networked as content recommendation agents UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 3 The Pétala system – goals Research and development of strategies for the integration of Web 2.0 social paradigms and networks to achieve a content recommendation system over an IPTV environment RS based not only on inference algorithms but mainly in information from social networks (friends activity) Rates, Recommendations, ... UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 4
  3. 3. The Pétala system – Communities and buddies The Pétala needs buddies?! And they come from Pétala and from social networks; Friends lists automatically prepared based on the user social network friends (e.g. FB); The ability to add other Pétala users. UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 5 The Pétala system – System Architecture System Architecture Server-Side module supports both client applications (Web + STB) a layer of (xml based) web-services informed by the system’s DB UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 6
  4. 4. The Pétala system – Application Modules Web Widget Module enhanced EPG integrated in Facebook and Hi-5 UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 7 The Pétala system – Application Modules | Web Widget UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 8
  5. 5. The Pétala system – Application Modules | Web Widget recommending rating UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 9 The Pétala system – Application Modules Web Widget Module User defined filters: Users (all vs friends); Networks; Channels UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 10
  6. 6. The Pétala system – Application Modules TV-STB Module developed in MediaRoom – Presentation Framework Middleware Meo like boxes; EPG with rates associated to each program UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 11 The Pétala system – Application Modules | TV-STB Module TV-STB Module Rate or send (direct) recommendations UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 12
  7. 7. The Pétala system – Application Modules Direct recommendations Inbox stores direct recommendations Missed the show? It proposes a future exhibition (if available in 8 days) UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 13 The Pétala system – Future Work The present & the future positive feedback from users in informal public demonstrations but, further and more structured evaluation is needed and will be done UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 14
  8. 8. The Pétala system – Future Work The present & the future positive feedback from users in informal public demonstrations but, further and more structured evaluation is needed and will be done the ability to provide emotional mood as a parameter for the recommendation; visual representation of content being consumed in real time; Improved direct recommendation features: remote record, …; Deeper use of the social network activity and profiles an improved integration in the middleware is aimed UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 15 Frederico Cerdeira | frederico.cerdeira@ua.pt Pedro Almeida | almeida@ua.pt | twitter: morganpt Jorge Ferraz | jfaa@ua.pt | twitter: jotafa Pedro Luís Almeida | pedroalmeida@ua.pt Bernardo Cardoso | bernardo@ptinovacao.pt UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 16
  9. 9. Frederico Cerdeira | frederico.cerdeira@ua.pt Pedro Almeida | almeida@ua.pt | twitter: morganpt Jorge Ferraz | jfaa@ua.pt | twitter: jotafa Pedro Luís Almeida | pedroalmeida@ua.pt Bernardo Cardoso | bernardo@ptinovacao.pt UA + PTInovação +lab.sapo/ua - [frederico.cerdeira@, almeida, jfa, pedroalmeida]@ua.pt. bernardo@ptinovacao.pt - 17

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