Example: the concept of Flower.An Eskimo can understand what an Orchid is, even if he hasnever seen one, if he masters the concept of Flower. Petal Corolla Stamens Stem
Everything should be made as simple as possible, but nosimpler. (A. Einstein)The Business Model concept is simple and clear. Value Customers Activities Proposition Relationship Resources Channels Costs and Partners Revenues
The Business Model concept was reformulated byAlexander Osterwalder.It was published in the book: Business Model Generation.
2 - Its a language
Example: musical notation.The language of music lets you write on paper: sentences,stories and musical operas. Rules Meaning Pac-Man 1/8 1/16 4/4 1/2 1/4 Mozart F G A D C
Its a visual language.The combination of text and images activates both brainemispheres. Problem solving is up to 75% better.Memorys performance is 600% better. Brain 100 % Active + = Text
You can see the relationships between elements.This language gives you the big picture of a Business Model.In a textual document, instead, information is layed out as asequence and the relationships arent immediately clear. y r e l a t i o ns h i p s i n M an pa ra Sequential. lle guadagno = ricavi - costi l. . ge pa on e E v e r y t h i ng i n
3 - Its a method
The method suggests a five fases process for designing Business Models. The process covers the whole lifetime cycle of a Business Modlel. Process 1 2 3 4 5Mobilize Understand Design Implement Manage
The method integrates with many innovation techniques.Customer Insights, Ideation, Visual Thinking, Prototyping,Storytelling, Scenarios ... Customer Insights What does he think? What does What does he hear? he see? What does he say? Pain Gain
The method integrates with many strategic tools and techniques:Blue Ocean Strategy, SWOT analysis, Business Environmentanalysis, Customer Development. Business Environment SWOT Analysis trends strength weakness industry markets opporunity threat macroeconomics
Whats thisBusiness Model thing?1 - Its a concept: it lasts forever.2 - Its a language: for communication.3 - Its a method: for innovation..
For workshops and assistance in business modelingin Italian www.hugowiz.it Special thanks to Alexander Osterwalder for publishing the method. www.businessmodelgeneration.com $Date: 2011-10-24 15:56:03 +0200 (lun, 24 ott 2011) $ $Revision: 54 $ This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.