Social Media for Luddites A customizable seminar for those feeling overwhelmed by social media
Seminar outline <ul><li>Defining social media </li></ul><ul><li>Identifying market leaders </li></ul><ul><li>Developing a ...
Resources <ul><li>Lee LeFever’s Commoncraft videos on social media: </li></ul><ul><li>http://www.commoncraft.com/show </li...
More resources <ul><li>Social media (more sophisticated approach and delivery) </li></ul><ul><li>http://nowisgone.com/2007...
Even more resources <ul><li>Mhairi Petrovic – Out-Smarts Internet Marketing (check blog archive for a wealth of topics rel...
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Social Media For Luddites Overview

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Social Media For Luddites Overview

  1. 1. Social Media for Luddites A customizable seminar for those feeling overwhelmed by social media
  2. 2. Seminar outline <ul><li>Defining social media </li></ul><ul><li>Identifying market leaders </li></ul><ul><li>Developing a social media strategy for your business </li></ul><ul><li>Combining social media and traditional media relations/public relations </li></ul>
  3. 3. Resources <ul><li>Lee LeFever’s Commoncraft videos on social media: </li></ul><ul><li>http://www.commoncraft.com/show </li></ul><ul><li>Microblogging article: </li></ul><ul><li>http://networks.silicon.com/webwatch/0,39024667,39275147,00.htm </li></ul><ul><li>Blogging in depth: </li></ul><ul><li>http://www.technorati.com/blogging/state-of-the-blogosphere/ </li></ul><ul><li>Vancouver’s Annual Blogging/New/Social Media Conference: </li></ul><ul><li>http://2008.northernvoice.ca/ </li></ul>
  4. 4. More resources <ul><li>Social media (more sophisticated approach and delivery) </li></ul><ul><li>http://nowisgone.com/2007/09/20/social-media-in-seven-boxes-making-sense-of-the-overflow-of-tools/ </li></ul><ul><li>Monica Hamburg’s series of articles on social media (check archive and monitor site): </li></ul><ul><li>http://monicahamburg.wordpress.com </li></ul><ul><li>Social Media Playbook – Getting to First Base by Darren Barefoot and Julie Szabo of Capulet Communications (downloadable e-book; soon to be published as a real book): </li></ul><ul><li>www.socialmediaready.com </li></ul>
  5. 5. Even more resources <ul><li>Mhairi Petrovic – Out-Smarts Internet Marketing (check blog archive for a wealth of topics relating to social media and internet marketing) </li></ul><ul><li>www.out-smarts.com </li></ul><ul><li>Robert Scoble’s blog (and the social media starfish): </li></ul><ul><li>http://scobleizer.com/2007/11/02/social-media-starfish </li></ul><ul><li>Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li </li></ul><ul><li>http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/dp/1422125009 </li></ul>
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