Web 2.0 Disaster Management

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Social media channels offer a tremendous opportunity for information sharing and communication - critical functions in the face of man-made and natural disasters.

In this presentation, you'll learn more about why social media is increasingly relevant to the disaster recovery and business continuity planning process, where it fits into the overall plan, and 9 action steps to take before, during, and after disaster strikes, using your social media channels.

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Web 2.0 Disaster Management

  1. 1. Web 2.0 Disaster Management<br />How to use <br />social networks <br />to prepare for <br />and respond to <br />emergency situations<br />Presented by Allen Voivod<br />Co-owner, Epiphanies, Inc.<br />http://Facebook.com/AhaYourself<br />New London, by PSNH on Flickr (CC BY-ND 2.0)<br />
  2. 2. “...DRPs and BCPs need to include blogs, video, Facebook, and Twitter to rapidly spread information during the recovery process...”<br />
  3. 3. “By all indications, <br />extreme catastrophes are going to occur more frequently, <br />and result in more severe losses because of global interdependencies.”<br />
  4. 4. During Our Time Together... <br /><ul><li>Four reasons why...
  5. 5. How this ties very simply into your existing DRP/BCP
  6. 6. The Nines - action steps to take before, during, and after disaster strikes</li></li></ul><li>1.<br />
  7. 7. 2.<br />http://www.slideshare.net/wharman/social-media-in-disasters-and-emergencies-aug-5<br />
  8. 8. 3.<br />
  9. 9. 4.<br />
  10. 10. Relationships and Community Building<br />
  11. 11. The Voice of Your Biz...<br />
  12. 12. 9s!<br />Before...<br />
  13. 13. Before...<br /> Build connections now<br />
  14. 14. Before...<br /> 2. Link accounts<br />
  15. 15. Before...<br /> 3. Create emergency lists<br />
  16. 16. Before...<br /> 4. Refine privacy settings<br />
  17. 17. Before...<br /> 5. Consider specialized options<br />
  18. 18. Before...<br /> 6. Set up mobile access<br />
  19. 19. Before...<br /> 7. Back yourself up<br />
  20. 20. Before...<br /> 8. Put monitoring options in place<br />
  21. 21. Before...<br /> 9. Practice using the tools<br />
  22. 22. 9s!<br />...During...<br />
  23. 23. ...During...<br /> 1. Broadcast your business status... <br />
  24. 24. ...During...<br /> 2. ...even with nothing new to report! <br />
  25. 25. ...During...<br /> 3. Consider other kinds of updates<br />
  26. 26. ...During...<br /> 4. Connect with your inner circle <br />
  27. 27. ...During...<br /> 5. Watch monitoring tools<br />
  28. 28. ...During...<br /> 6. Respond as quickly as possible<br />
  29. 29. ...During...<br /> 7. Reach out to relief agencies<br />
  30. 30. ...During...<br /> 8. Engage with mainstream media <br />On their social channels<br />
  31. 31. ...During...<br /> 9. Help your neighbors<br />
  32. 32. 9s!<br />...and After<br />
  33. 33. ...After<br /> 1. Gratitude!<br />
  34. 34. ...After<br /> 2. Evaluation<br />
  35. 35. ...After<br /> 3. Follow up on loose ends<br />
  36. 36. ...After<br /> 4. Help those who still need it<br />
  37. 37. ...After<br /> 5. Look for PR/media opportunities<br />
  38. 38. ...After<br /> 6. Create sales/marketing promos<br />
  39. 39. ...After<br /> 7. Collaborate with EM/ER personnel<br />
  40. 40. ...After<br /> 8. ID/empower your influencers<br />
  41. 41. ...After<br /> 9. Make the changes<br />
  42. 42. Folks in the front half of the room, please raise your hands...<br />
  43. 43. “Small businesses that don't have a plan in place generally don't survive after a disaster, whether it's a flood or a tornado. <br />“We see that anywhere from <br />40-60 percent of those that are hit like that simply don't come back to business.” <br />David Paulison, former executive director of the <br />Federal Emergency Management Agency (FEMA)<br />
  44. 44. Wrapping Up...<br /><ul><li>Disasters pose a special threat to small businesses
  45. 45. Social channels mobilize support during a disaster
  46. 46. No business is an island
  47. 47. Take action NOW to protect the business you’ve worked so hard to build!</li></ul>Candia, by PSNH on Flickr (CC BY-ND 2.0)<br />
  48. 48. If you got information of value out of this presentation that made it worth your time to be here, please:<br />1. For NH businesses and organizations: Become a “Liker” of the NH Division of Economic Development’s Facebook Page at http://facebook.com/NoBullBusiness, or you can also use your cell phone<br />and text LIKE NOBULLBUSINESSto FBOOK (32665) to become a Liker.<br />2. Outside of NH, find the state and local business support organizations in your area, and connect with them on their social media channels.<br />3. Write on their Facebook walls and hit them up with @replies, to share one or all of the “When Disaster Strikes!” presentations with them and the business audiences that serve as the engines of your own state and local economies!<br />
  49. 49. Thank you! <br />Allen Voivod<br />(your Slidecast presenter), with Epiphanies Inc. <br />co-owner <br />Lani Voivod <br />For answers to your social media questions, <br />plus tips and resources, visit our Facebook Page: http://facebook.com/AhaYourself ! <br />

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