Web 2.0 Disaster Management

Web 2.0 Disaster Management
How to use
social networks
to prepare for
and respond to
emergency situations
Presented by Allen Voivod
Co-owner, Epiphanies, Inc.
http://Facebook.com/AhaYourself
New London, by PSNH on Flickr (CC BY-ND 2.0)

“...DRPs and BCPs need to include blogs, video, Facebook, and Twitter to rapidly spread information during the recovery process...”

“By all indications,
extreme catastrophes are going to occur more frequently,
and result in more severe losses because of global interdependencies.”

During Our Time Together...
Four reasons why...
How this ties very simply into your existing DRP/BCP
The Nines - action steps to take before, during, and after disaster strikes

2.
http://www.slideshare.net/wharman/social-media-in-disasters-and-emergencies-aug-5

Relationships and Community Building

The Voice of Your Biz...

9s!
Before...

Before...
Build connections now

Before...
2. Link accounts

Before...
3. Create emergency lists

Before...
4. Refine privacy settings

Before...
5. Consider specialized options

Before...
6. Set up mobile access

Before...
7. Back yourself up

Before...
8. Put monitoring options in place

Before...
9. Practice using the tools

9s!
...During...

...During...
1. Broadcast your business status...

...During...
2. ...even with nothing new to report!

...During...
3. Consider other kinds of updates

...During...
4. Connect with your inner circle

...During...
5. Watch monitoring tools

...During...
6. Respond as quickly as possible

...During...
7. Reach out to relief agencies

...During...
8. Engage with mainstream media
On their social channels

...During...
9. Help your neighbors

9s!
...and After

...After
1. Gratitude!

...After
2. Evaluation

...After
3. Follow up on loose ends

...After
4. Help those who still need it

...After
5. Look for PR/media opportunities

...After
6. Create sales/marketing promos

...After
7. Collaborate with EM/ER personnel

...After
8. ID/empower your influencers

...After
9. Make the changes

Folks in the front half of the room, please raise your hands...

“Small businesses that don't have a plan in place generally don't survive after a disaster, whether it's a flood or a tornado.
“We see that anywhere from
40-60 percent of those that are hit like that simply don't come back to business.”
David Paulison, former executive director of the
Federal Emergency Management Agency (FEMA)

Wrapping Up...
Disasters pose a special threat to small businesses
Social channels mobilize support during a disaster
No business is an island
Take action NOW to protect the business you’ve worked so hard to build!
Candia, by PSNH on Flickr (CC BY-ND 2.0)

If you got information of value out of this presentation that made it worth your time to be here, please:
1. For NH businesses and organizations: Become a “Liker” of the NH Division of Economic Development’s Facebook Page at http://facebook.com/NoBullBusiness, or you can also use your cell phone
and text LIKE NOBULLBUSINESSto FBOOK (32665) to become a Liker.
2. Outside of NH, find the state and local business support organizations in your area, and connect with them on their social media channels.
3. Write on their Facebook walls and hit them up with @replies, to share one or all of the “When Disaster Strikes!” presentations with them and the business audiences that serve as the engines of your own state and local economies!

Thank you!
Allen Voivod
(your Slidecast presenter), with Epiphanies Inc.
co-owner
Lani Voivod
For answers to your social media questions,
plus tips and resources, visit our Facebook Page: http://facebook.com/AhaYourself !

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http://www.twylah.com	31
http://paper.li	14
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Web 2.0 Disaster Management

by NH Division of Economic Development

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