Social Media Checklist for Business Disaster Preparedness

“The POWER is in the PROCESS!” Lani & Allen Voivod, co-owners of Epiphanies, Inc. Social Marketing & Success Strategies for Entrepreneurs, Bold Brands, and Mission-driven Organizations Page 1 of 2Checklist for Preparing to Use Social Media Channels in theEvent of a Natural or Man-made Disaster Make a list of, and build your social connections with:  Your business employees  Emergency response agencies and organizations (fed, state, local, and non- profit)  Social channels used by your relevant media outlets  General business support organizations in your area (i.e. Chambers of Commerce, economic development agencies)  Trade groups and organizations specific to your industry and region Link your accounts:  WordPress blog to Facebook (through RSS import or a third-party Facebook app like NetworkedBlogs)  Facebook to Twitter (through http://facebook.com/twitter)  Twitter to LinkedIn (connect your Twitter account inside your LinkedIn profile)  WordPress blog to LinkedIn Company page (through RSS import) Create emergency lists:  Facebook: From "Account" link in top right, select "Edit Friends," then look for "+ Create a List" button at top right of the center column  Twitter: Click "Lists" tab, click "Create a list" link in dialog box that appears Refine privacy settings:  Use http://facebook.com/privacy to control settings for friends, content, and applicationsConnect with us! @LaniVoivod | @AllenVoivod | @EpiphaniesInc | Facebook.com/AhaYourself | www.EpiphaniesInc.com

“The POWER is in the PROCESS!” Lani & Allen Voivod, co-owners of Epiphanies, Inc. Social Marketing & Success Strategies for Entrepreneurs, Bold Brands, and Mission-driven Organizations Page 2 of 2Checklist for Preparing to Use Social Media Channels in theEvent of a Natural or Man-made Disaster Setting up a specialized option?  Facebook: Start at http://www.facebook.com/groups to create a Secret Group  Twitter: Under "Settings," scroll down to find "Tweet privacy" option to create a locked Twitter feed visible only to those you approve Mobile access:  Facebook Profile: Start at https://www.facebook.com/editaccount.php and go to the "Mobile" tab  Facebook Page: From your admin panel (reached by clicking "Edit Page"), look for the "Mobile" tab  Twitter: Under "Settings," go to the "Mobile" tab Back yourself up:  Facebook: Add an additional administrator for your Page  Twitter: Services like http://socialoomph.com allow you to give Twitter account access without revealing account passwords  Alternatively, have a record of your social account usernames and passwords that can be accessed and used by a trusted party in the event of a disaster Monitoring options:  Start with Google Alerts: http://google.com/alerts  Use an app like http://HootSuite.com to monitor social streams  For larger businesses, upgrade to a social CRM tool like http://jitterjam.com One more thing: Practice, practice, practice! These tools and resources arent just for disaster prep, theyre great for day-to-day business, too. Get used to using them, so youre fully prepared to use your social channels when disaster strikes!Connect with us! @LaniVoivod | @AllenVoivod | @EpiphaniesInc | Facebook.com/AhaYourself | www.EpiphaniesInc.com

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Social Media Checklist for Business Disaster Preparedness

by NH Division of Economic Development on Jul 20, 2011

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Social Media Checklist for Business Disaster Preparedness — Document Transcript