Search Engine Optimization With over 250 millions searches every single day and 99% of Internet users saying they use search, this can’t be ignored. SEO is one of the most misunderstood of online marketing tactics but the one that has some of the greatest benefits. Branding 24/7
Pick the right keywords and use them in your content.
Exercise: MAKE A LIST OF KEYWORDS MAKE A LIST OF KEYPHRASES Combine words on list or use new Generate about 20-40
Exercise: Use search engine databases to refine the list Free Wordtracker http://freekeywords.wordtracker.com Enter your main keyword, for list of suggestions for popular search terms that contain that particular word or phrase. Google's Keyword Tool https://adwords.google.com/select/KeywordToolExternal Select to generate keyword ideas with Descriptive Words or Phrases. Enter a keyword & get a nice list of keywords.
SEO = BEST SPY COMPETITOR SPY Use a keyword phrase from list and enter in Google Search Field Up comes top competitor Copy their URL and go to Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal TRY IT NOW
LIST OF KEYWORDS COMPETITORS USE VARIATIONS: MISSPELLED LOVE LOCAL GUY
SHORT LIST YOUR KEYWORDS USE KEYWORD SOFTWARE RANK TRACKER TO GENERATE KEYWORD EFFICIENCY INDEX. RELEVANCE / COMPETITION / #SEARCHES
Search Engine Optimization 2. Use SEO &user friendly URLs. SEO Basics NO UNCLEAR URLs= www.weddinggift.com/?item=32554 ARTICLE/GOODS? Instead, they could have www.weddinggift.com/silk-linen.html, or www.weddinggift.com/pots.html Clearly can see what's on the page .
Search Engine Optimization 3. Insure you have unique meta tags for every page of your site (title, descriptors, keywords). SEO Basics
Meta keyword tags = Brief List for pgs most imp topics Tells robots where to look. Not terribly important but helps ranking. Here's an example of how a meta tag might look for http://www.weddingchannel.com <meta name="keywords" content="wedding, weddings, wedding gifts, wedding ideas, wedding cards, wedding flowers, wedding Florida">
Now, meta description tag. Gives a brief description of your site. What you see below the links on Search Engines' results pages is often the site's meta description. Here's how the tag for meta description looks like: <meta name="description" content="Brief description of the contents of your page.">
Search Engine Optimization 4. Insure java code, images and any non-text files have appropriate keyword rich “alt” tags. SEO Basics