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A PROJECT REPORT                                    ON       COMPETITOR ANALYSIS AT PANTALOONS       RETAIL (INDIA) LIMITE...
Table of contentsS.No          Name of contents1.            Preface2.            Acknowledgement3.            Declaration...
PREFACEThere is a famous saying “The theory without practical is lame and practical without theory isblind.”Marketing is a...
AcknowledgementThe project of this magnitude would not have been completed singly. FirstlyI want to give my hearty thanks ...
DECLARATIONThe summer training project on “COMPETITORANALYSIS AT PANTALOONS” under the guidance ofMr.Amit Bose (name of gu...
Introduction                               COMPANY PROFILEPantaloon Retail (India) Limited, is India’s leading retailer th...
FUTURE GROUP:Future Group is India’s leading business group that caterst o t h e e n t i r e Indian consumption space. Led...
PAYBACK CARDWelcome to the Payback Greencard World!Also Earn Points at PAYBACK Partners:                                  ...
BOARD OF DIRECTORSMr. Kishore Biyani, Managing DirectorKishore Biyani is the Managing Director of Pantaloon Retail (India)...
(ICAI) by profession and is a Certified Associate of Indian Institute of Bankers(CAIIB). His banking career spans over 31 ...
FUTURE GROUP MANIFESTIO“Future” – the word which signifies optimism, growth, achievement, strength, beauty,rewards and per...
Company’s vision:Future Group shall deliver Everything, Everywhere, Every time forEvery Indian Consumer in the most profit...
Research MethodologyCompetitor analysis is an essential component of corporate strategy. It is arguedthat most firms do no...
Research Methodology:Research methodology is considered as the nerve of the project. Without a properwell-organized resear...
income. A descriptive study may be necessary in cases when a researcher isinterested in knowing the proportion of people i...
Another type of cross sectional study is survey result, which has been taken by me.A major strength of survey research is ...
To find out which means of communication play a vital role in persuade   customer                 About the surveySurvey t...
SWOT ANALYSIS1. Strength:       Pioneer in the industry, largest market share and capitalization.       Reputation for val...
Consumer lifestyle changes could lead to less of a demand for         pantaloons retail India products/services         Pr...
Sales                            8%                                               40%                                     ...
Sales                        24%                   32%               Product quality                                      ...
Sales                                           24%                   36%                                                 ...
Sales                               8%                20%                                                                 ...
Sales                                 0%                       16%                                                     36%...
Sales                             4%                                              32%                                     ...
Sales                            15%                                                    34%                               ...
Sales                                     0                           16%                                                 ...
40               34                    33       35       30       25       20                 17                         m...
Sales                    24%                                                   48%                                        ...
Sales                                     0                                4%            40%                              ...
Sales                                    5%                                                                               ...
Conclusions and recommendation          Observation and findings  Store is performing well in attracting the customers  ...
ConclusionsPantaloons offers a wide verity of product ofdifferent prices and different qualitiessatisfying most of its cus...
Recommendation1.   Quick services for logistics for customer2.   There should be more billing counters on Friday     and S...
Dear Sir/madam,I am a student of master school of management, conducting a study onthe competitor analysis in retail outle...
C) Promotions and offers ( ) D) price & terms of payment3) How frequently do you shop at Pantaloons?    A) Every week ( ) ...
C) Household utensils ( )    D) other section ( )11) Location cleanliness and hygiene maintained in Pantaloons of city is-...
BIBLIOGRAPHYWeb References      www.futuregroup.com      www.pantloons.com      fashion@bigbazaar.com   www.lgindia.co...
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  1. 1. A PROJECT REPORT ON COMPETITOR ANALYSIS AT PANTALOONS RETAIL (INDIA) LIMITED IN GUWAHATI[In the partial fulfilment of the Post Graduate Diploma in Management(PGDM-2011-2013)]UNDER THE GUIDANCE OF: Submitted by:Mr. VISHAL KUMAR SINHAR NABA JYOTI BHARALISTORE MANAGER PGDM(PANTALOONS RETIAL INDIALIMITED, GUWAHATI) (MASTER SCHOOL OF MANAGEMENT, Meerut, Uttar Pradesh ) MR. AMIT BOSESENIOR MARKETING EXECUTIVE(PANTALOONS RETIAL INDIALIMITED, GUWAHATI) 1|Page
  2. 2. Table of contentsS.No Name of contents1. Preface2. Acknowledgement3. Declaration4. Introduction5. Research methodology6. Profile of company7. Analyses and interpretation of data8. Summary of findings , conclusions and recommendation9. Bibliography 2|Page
  3. 3. PREFACEThere is a famous saying “The theory without practical is lame and practical without theory isblind.”Marketing is an important part of any business and advertisement is the most important part ofmarketing.Summer training is an integral part of the PGDM and student of Management have to undergotraining session in a business organization for 8 weeks to gain some practical knowledge in theirspecialization and to gain some working experience.Our institution has come forward with the opportunity to bridge the gap by imparting modernscientific management principle underlying the concept of the future prospective managers.To the emphasis on practical aspect of management education the faculty of Master School ofManagement, Meerut has with a modern system of practical training of repute and followingmanagement technique to the student as integral part of PGDM. In according with the aboveobligation under going project in “PANTALOONS RETAIL (INDIA) LIMITED,GUWAHATI”. The title of my project is “COMPETITOR ANALYSIS”.Competitor analysis in marketing and strategic management is an assessment of the strengthsand weaknesses of current and potential competitors. This analysis provides both an offensiveand defensive strategic context to identify opportunities and threats. Profiling coalesces all of therelevant sources of competitor analysis into one framework in the support of efficient andeffective strategy formulation, implementation, monitoring and adjustment.Certainly this analysis explores my abilities and strength to its fullest extent for the achievementof organization as well as my personal goal. NABA JYOTI BHARALI 3|Page
  4. 4. AcknowledgementThe project of this magnitude would not have been completed singly. FirstlyI want to give my hearty thanks to all mighty who made the world and mealso.There are many other people without whom the completion of the projectwould not have been possible. Some have contributed towards this directlywhile other have provided indirectly.It gives me immense pleasure to thankMr.Vishal kumar Sinha (Store Manager) and Mr. Amit Bose (SeniorMarketing Executive) for providing me summer training in his reputedorganization and giving me a chance to have the experience of actual retailoperations.Last but not the least I would like to convey my heartiest gratitude to allMembers of PANTALOONS who helped a lot during my summer training SignaturePlace-Date- NABAJYOTI BHARALI PGDM Enroll no: N11002 4|Page
  5. 5. DECLARATIONThe summer training project on “COMPETITORANALYSIS AT PANTALOONS” under the guidance ofMr.Amit Bose (name of guide) is the original work done byme. This is property of the Institute and use of this reportwithout prior permission of the Institute will be consideredillegal and actionable. SignaturePlace-Date- NABAJYOTI BHARALI PGDM Enroll no: N11002 5|Page
  6. 6. Introduction COMPANY PROFILEPantaloon Retail (India) Limited, is India’s leading retailer thatoperates multiple retail formats in both the value and lifestyle segment of theIndian consumer marker. Headquartered in Mumbai (Bombay), the c o m p a n yo p e r a t e s o v e r 5 m i l l i o n s q u a r e f e e t o f r e t a i l s p a c e , has over350 stores across 40 cities in India and employs over 18,000 people.The company’s leading formats include Pantaloons, a chain of fashion outlets,Pantaloons, a uniquely Indian hypermarket chain, Food Bazaar, a supermarketchain, blends the look, touch and feel of Indian bazaars, with aspects ofmodern retail like choice, convenience and quality and Central, a c h a i n o fseamless destination malls. Some of its other formatsi n c l u d e , Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, ALL,Top10, MBazaar and Star and Sitara. T h e c o m p a n y a l s o o p e r a t e s a no n l i n e portal, futurebazaar.com. A subsidiary company, Home SolutionsRetail (India) Limited, operates Home Town, a large-format homesolutions store, Collection i.e. selling home furniture products and E-Zone focused on catering to the consumer electronics segment. PantaloonRetail is the flagship company of Future Group, a business group catering to theentire Indian consumption space. 6|Page
  7. 7. FUTURE GROUP:Future Group is India’s leading business group that caterst o t h e e n t i r e Indian consumption space. Led by Mr. Kishore Biyani,the Future GroupOperates through six verticals: operates through six verticals: Retail, Capital,Brands, Space, Media and Logistics. Apart from Pantaloon Retail, the group’spresence in the retail space is complemented by group companies, Indus LeagueClothing, which owns leading apparel brands like Indigo Nation, Scullersand Urban Yoga, and Galaxy Entertainment Limited that operates Bowling Co,Sports Bar, F123 and Brew Bar. The group’s joint venture partners includeFrench retailer ETAM group, US-based stationary products retai ler,Staples and UK-based Lee Cooper. G r o u p C o m p a n y , P l a n e tR e t a i l , o w n s a n d o p e r a t e s t h e f r a n c h i s e e o f internationalbrands like Marks & Spencer, Next, Debenhams andGuess in India. The group’s Indian joint venture partners include manipalHealthcare, Talwalkar’s, Blue Foods and Liberty Shoes. Future Capital Holdings,the group’s financial arm, focuses on asset management and consumercredit. It manages assets worth over $1 billion that are being invested indeveloping retail real estate and consumer-related brands and hotels. The grouphas launched a consumer credit and financial s u p e r m a r k e t f o r m a t ,F u t u r e M o n e y a n d s o o n p l a n s t o o f f e r i n s u r a n c e productsthrough a joint venture with Italian insurance major, Generally.The group is currently developing over 50 malls and consumptioncenters across the country and has formed a joint venture companyfocusing on mall management with Singapore-based CapitaLand, one of Asia’slargest property companies .Future Group’s vision is to, “deliver Everything,Everywhere, Every time to E v e r y I n d i a n C o n s u m e r i n t h e m o s tp r o f i t a b l e m a n n e r . ” T h e g r o u p considers ‘Indian-ness’ as a corevalue and its corporate credo is – Rewrite rules, Retain values.The Loyalty Program Pantaloons retail (India) Limited: 7|Page
  8. 8. PAYBACK CARDWelcome to the Payback Greencard World!Also Earn Points at PAYBACK Partners: 8|Page
  9. 9. BOARD OF DIRECTORSMr. Kishore Biyani, Managing DirectorKishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and theGroup Chief Executive Officer of Future Group. Mr. Gopikishan Biyani, DirectorGopikishan Biyani, is a commerce graduate and has more than twenty years ofexperience in the textile business. Mr. Rakesh Biyani, Wholetime DirectorRakesh Biyani, is a commerce graduate and has been actively involved in categorymanagement; retail stores operations, IT and exports. He has been instrumental inthe implementation of the various new retail formats. Mr. Vijay Biyani, Wholetime DirectorVijay Biyani has more than twenty years of experience in manufacturing, textiles andretail industry and has been actively involved in the financial, audit and corporategovernance related issues within the company. Mr. Kailash Bhatia, Wholetime DirectorHe has over 28 years of valuable experience in the fashion business and hasworked with some of the well known companies like Arvind Mills and Weekender. Mr. Vijay Kumar Chopra, Independent DirectorV.K.Chopra is a fellow member of The Institute of Chartered Accountants of India 9|Page
  10. 10. (ICAI) by profession and is a Certified Associate of Indian Institute of Bankers(CAIIB). His banking career spans over 31 years and he has served seniormanagement positions in Central Bank of India, Oriental Bank of Commerce, SIDBI,Corporation Bank and SEBI. Mr. Shailesh Haribhakti, Independent DirectorShri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and aCertified Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co.,Chartered Accountants and past president of Indian merchant Chambers. He is onthe Board of several Public Limited Companies, including Indian PetrochemicalsCorporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Companysince June 1, 1999. Mr. S Doreswamy, Independent DirectorS. Doreswamy, is a former Chairman and Managing Director of Central Bank ofIndia and serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limitedamong others. Dr. D O Koshy, Independent DirectorDr. Darlie Koshy, a PhD from IIT Delhi and rank holder in MBA headed NID (Ministryof Commerce, GOI) as Director for 2 terms of office prior to which he was thefounding Chairperson of Fashion Management at the National Institute of FashionTechnology (Ministry of Textiles, GOI). He is currently the Director General & CEOof ATDC Network of 58 Institutes / Centres and two premier campuses of Institute ofApparel Management under the aegis of AEPC (Sponsored by Ministry of Textiles,GOI). Dr. Koshy received the Delhi IIT Alumni Award for contribution of NationalDevelopment in 2008. Ms. Bala Deshpande, Independent DirectorBala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and alsoserves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun Indiaand Indus League Clothing Ltd, among others.Mr. Anil Harish, Independent DirectorAnil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLMfrom University of Miami. He also serves on the board of Mahindra Gesco, Unitech,IndusInd Bank and Hinduja TMT, among others. 10 | P a g e
  11. 11. FUTURE GROUP MANIFESTIO“Future” – the word which signifies optimism, growth, achievement, strength, beauty,rewards and perfection. Future encourages us to explore areas yet unexplored, writerules yet unwritten; create new opportunities and new successes. To strive for aglorious future brings to us our strength, our ability to learn, unlearn and re-learn, ourability to evolve.We, in Future Group, will not wait for the Future to unfold itself but create futurescenarios in the consumer space and facilitate consumption because consumption isdevelopment. Thereby, we will effect socio-economic development for our customers,employees, shareholders, associates and partners.Our customers will not just get what they need, but also get them where, how andwhen they need.We will not just post satisfactory results, we will write success stories.We will not just operate efficiently in the Indian economy, we will evolve it.It is this understanding that has helped us succeed. And it is this that will help ussucceed in the Future. We shall keep relearning. And in this process, do just one thing.“Rewrite Rules. Retain Values.” 11 | P a g e
  12. 12. Company’s vision:Future Group shall deliver Everything, Everywhere, Every time forEvery Indian Consumer in the most profitable manner.Company’s Mission:We share the vision and belief that our customers and stakeholders shall be servedonly by creating and executing future scenarios in the consumption space leading toeconomic development.We will be the trendsetters in evolving delivery formats, creating retail realty, makingconsumption affordable for all customer segments – for classes and for masses.We shall infuse Indian brands with confidence and renewed ambition.We shall be efficient, cost- conscious and committed to quality in whatever we do.We shall ensure that our positive attitude, sincerity, humility and united determinationshall be the driving force to make us successfulCORE VALUE:Indianness: confidence in ourselves.Leadership: to be a leader, both in thought and business.Respect & Humility: to respect every individual and be humble in our conduct.Introspection: leading to purposeful thinking.Openness: to be open and receptive to new ideas, knowledge and information.Valuing and Nurturing Relationships: to build long term relationships.Simplicity & Positivity: Simplicity and positivity in our thought, business and action.Adaptability: to be flexible and adaptable, to meet challenges 12 | P a g e
  13. 13. Research MethodologyCompetitor analysis is an essential component of corporate strategy. It is arguedthat most firms do not conduct this type of analysis systematically enough. Instead,many enterprises operate on what is called “informal impressions, conjectures, andintuition gained through the tidbits of information about competitors everymanager continually receives.” As a result, traditional environmental scanningplaces many firms at risk of dangerous competitive blind spots due to a lack ofrobust competitor analysis.In order to expose the necessary information regarding the project an intensiveresearch was done. The methodology adopted to accumulate the necessary informationis mentioned below.Largely, research can be done with two types of data:Primary Data:-Such data are mainly concerned with the first hand information. It consists of preparingthe questionnaire or by taking interview.There was no specific questionnaire prepared but brief discussions were undertakenwith the personnel as and where required.Secondary Data:-This data is mainly collected from different types of sources such as official documents,magazines, journals, pictorials, books, reports, and so on. During my project, I havemainly utilized the latter kind of data. Like, secondary data for my research. I havereferred to the official site of FUTURE GROUP. Website of company and many more.Moreover, I have applied both qualitative and quantitative sort off studies as researchmethodology for this project. 13 | P a g e
  14. 14. Research Methodology:Research methodology is considered as the nerve of the project. Without a properwell-organized research plan, it is impossible to complete the project and reach toany conclusion. The project was based on the survey plan. The main objective ofsurvey was to collect appropriate data, which work as a base for drawingconclusion and getting result.Therefore, research methodology is the way to systematically solve the researchproblem. Research methodology not only talks of the methods but also logicbehind the methods used in the context of a research study and it explains why aparticular method has been used in the preference of the other methodsResearch design:Research design is important primarily because of the increased complexity in themarket as well as marketing approaches available to the researchers. In fact, it isthe key to the evolution of successful marketing strategies and programmers. It isan important tool to study buyer’s behavior, consumption pattern, brand loyalty,and focus market changes. A research design specifies the methods and proceduresfor conducting a particular study. According to Kerlinger, “Research Design is aplan, conceptual structure, and strategy of investigation conceived as to obtainanswers to research questions and to control variance.Types of research are: Descriptive ResearchThe type of research adopted for study is descriptive. Descriptive studies areundertaken in many circumstances when the researches is interested to know thecharacteristic of certain group such as age, sex, education level, occupation or 14 | P a g e
  15. 15. income. A descriptive study may be necessary in cases when a researcher isinterested in knowing the proportion of people in a given population who have inparticular manner, making projections of a certain thing, or determining therelationship between two or more variables. The objective of such study is toanswer the “who, what, when, where and how” of the subject under investigation.There is a general feeling that descriptive studies are factual and very simple. Thisis not necessarily true. Descriptive study can be complex, demanding a high degreeof scientific skill on part of the researcher.Descriptive studies are well structured. An exploratory study needs to be flexible inits approach, but a descriptive study in contrast tends to be rigid and its approachcannot be changed every now and then. It is therefore necessary, the researchergive sufficient thought to framing research.Questions and deciding the types of data to be collected and the procedure to beused in this purpose. Descriptive studies can be divided into two broad categories:Cross Sectional and Longitudinal Sectional. A cross sectional study is concernedwith a sample of elements from a given population. Thus, it may deal withhousehold, dealers, retail stores, or other entities. Data on a number ofcharacteristics from sample elements are collected and analyzed. Cross sectionalstudies are of two types: Field study and Survey. Although the distinction betweenthem is not clear- cut, there are some practical differences, which need differenttechniques and skills. Field studies are ex-post-factor scientific inquiries that aim atfinding the relations and interrelations among variables in a real setting. Suchstudies are done in live situations like communities, schools, factories, andorganizations. 15 | P a g e
  16. 16. Another type of cross sectional study is survey result, which has been taken by me.A major strength of survey research is its wide scope. Detail information can beobtained from a sample of large population .Besides; it is economical as moreinformation can be collected per unit of cost. In addition, it is obvious that asample survey needs less time than a census inquiry. Descriptive research includessurvey and fact finding enquiries of different kinds of the major purpose.Descriptive research is description of the state of affairs, as it exists at present. Themain characteristic of this method is that the researcher has no control over thevariables; he can only report what has happened or what is happening. Themethods of research utilized in descriptive research are survey methods of all kindsincluding comparative and co relational methods. The reason for using such needsto be flexible in its approach, but a descriptive study in contrast tends to be rigidand its approach cannot be changed every now and then.Research title: “competitor analysis at Pantaloons”Research problem-Customer analysis identifies why customers buy from the competitor?Research objectives 1. Primary objective To identify performance of store operations To understand the buying behavior at pantaloons To analyze how the companies competing in a related product/market 2. Secondary objective To understand the competitive analysis provides a wealth of information on the competitions weaknesses to exploit. To find out the reason of dissatisfaction 16 | P a g e
  17. 17. To find out which means of communication play a vital role in persuade customer About the surveySurvey title: “competitor analysis at Pantaloons”Sample size- 100 respondentsAnalysis techniqueTime: The survey of 100 respondents was finished in two monthsResearch format The questions are a mix of open-ended, close-ended questions, binary, ranking and multiple choice questions. They have been so inserted into the questionnaire, to get the appropriate response for particular situation.Limitation of study Time constraints Biasness – The respondents may give a biased view Some respondents refuse to cooperate Incomplete information As the managers are busy in their daily schedule it is not possible for us to spend more time in interactions and discussion with them. 17 | P a g e
  18. 18. SWOT ANALYSIS1. Strength: Pioneer in the industry, largest market share and capitalization. Reputation for value for money(Competitive pricing), convenience and a wide range of products all in one store Being financially strong helps pantaloons retail India deal with any problems, ride any dip in profits and out perform their rivals Development and Innovation are high at Pantaloons India with regards to it products and consumer preferences and lifestyle changes which keep its ahead of its competitors.2. Weakness: Pantaloons do not function internationally, which has an effect on success, as they do not reach consumers in overseas markets. Since Pantaloons Retail India Ltd sell products across many sectors, it may not have the flexibility of some of its more focused competitors. Lack of providing standard carry bags3. Opportunities: Opportunities exist for PRIL to continue with its current strategy of large, super centers. Population of country is growing where the scope of market is kept on increasing for retail store. Organized retail less penetrated in India so it acts as great opportunities to the organization for its growth4. Threats: Being number one means that you are the target of competition.(Extra competition and new competitors entering the market could unsteady pantaloons retail India) A slow economy or financial slowdown could have a major impact on pantaloons retail India business and profits. 18 | P a g e
  19. 19. Consumer lifestyle changes could lead to less of a demand for pantaloons retail India products/services Price wars between competitors, price cuts and so on could damage profits for pantaloons retail India. The actions of a competitor could be a major threat against pantaloons retail India, for instance, if they bring in new technology or increase their workforce to meet demand. DATA INTERPRETATION QUESTIONNAIRE1) You prefer to shop from – A) Hypermarket ( ) B) small retailers ( ) C) Brand specific outlets ( ) D) others ( )Hypermarket 40Small retailers 16Brand specific outlets 36Others 8 19 | P a g e
  20. 20. Sales 8% 40% Hypermarket 36% small retailers Brand specific outlets others 16%Inference; from the pie chart depicted that frequency of shopping from hypermarketis highest it contains 40% of total outcomes. 36% respondents like to visit in specificoutlets; where as 16% wants to buy the product from small retailers. Hence we canconclude that mostly people like to shop from hyper market.2) What influenced you to shop in Pantaloons? A) Product quality ( ) B) Store appearance and atmosphere C) Promotions and offers ( ) D) price & terms of payment Product quality 32 Store appearance and atmosphere 20 Promotions and offers 24 price & terms of payment 24 20 | P a g e
  21. 21. Sales 24% 32% Product quality Store appearance and atmosphere 24% Promotions and offers 20% price & terms of paymentInference: from the above data we can say that most of the customer is qualityconscious Pantaloons should focus on more in quality. It is clear that 32% of respondentchose product quality out of 100 respondents. Whereas 20%customer likes storeappearance, 24% respondents believe in promotion and offers and 24%in price and termsof payment. we can conclude that mostly people like product quality in Pantaloons,Guwahati.3) How frequently do you shop at Pantaloons? A) Every week ( ) B) once in two week ( ) C) Once in three week ( ) D) once in a month ( ) Every weak 24 once in two week 28 Once in three week 12 once in a month 36 21 | P a g e
  22. 22. Sales 24% 36% Every weak once in two week Once in three week 28% 12% once in a month Inference: from the pie chart depicted above, the frequency of shopping of respondent is evident of the 100 respondent who answered questionnaires, 24%respondent indicated that they shopped every weak which is favorable for the business.28%respondent would like to shop once in two weak and where as 36% respondent likes to shop once in the month. The lowest percent is 12% which is once in the three weak. We can Conclusion that most people of Guwahati would like to shop once in the month.4) What comes to your mind when you mean about Pantaloons? A) Discount and offers ( ) B) Assortment C) Quality ( ) D) others ( )Discount and offers 60Assortment 12Quality 20others 8 22 | P a g e
  23. 23. Sales 8% 20% Discount and offers 60% Assortment 12% Quality othersInference: when we say come to the mind discount and offers comes first. In Pantaloonsfamily centre most of the respondent like discount and offers about 60% of respondent perceiveddiscount and offer is the main attraction that pulls them to come into the store.20% respondentliked quality in the Pantaloons. Thus we can conclude that discount and offers play a vital role inretailing.5) Brands and products availability in Pantaloons is? A) Excellent ( ) B) Good ( ) C) Average ( ) D) Bad ( )Excellent 36Good 48Average 16Bad 0 23 | P a g e
  24. 24. Sales 0% 16% 36% Excellent Good Average 48% BadInference: from the above pie chart it is clear that brand and product available inPantaloons is up to the mark. Out of 100 respondent 36 respondent liked excellent optionwhere as 48 respondent view good options. It means that brand and product in Pantaloonsis qualitative and doing fine job.6) Through which promotional source you come to know aboutPantaloons?A) Print media ( ) B) Electronic media ( )C) Word of mouth ( ) D) Magazine ( )Print media 32Electronic media 20Word of mouth 44Magazine 04 24 | P a g e
  25. 25. Sales 4% 32% Print media 44% Electronic media Word of mouth 20% MagazineInference: from the above data we can conclude that most of customer comes to knowabout Pantaloons by word of mouth 44% and print media 32%.electronic media also doingfine job .people come to know about Pantaloons by 20% through electronic media. Onlyfew people come to know about Pantaloons by magazine. Thus it is clear that word ofmouth is one of the effective tools of informing the customer about Pantaloons.7) Which company you think is competitor of Pantaloons?A) Hub ( ) B) Sohum Emporio ( )C) Reliance Trends ( ) D) Westside ( )Hub 55Sohum Emporio 46Reliance Trends 35Westside 25 25 | P a g e
  26. 26. Sales 15% 34% Hub Sohum Emporio 22% Reliance Trends Westside 29%Inference: It is evident from the findings that most of the outlets regard Hub as itsclosest competitor of Pantaloons.8) Product display and signage in the store is –A) Excellent ( ) B) Good ( )C) Average ( ) D) Bad ( )Excellent 44Good 40Average 16Bad 0 26 | P a g e
  27. 27. Sales 0 16% 44% Excellent Good 44% Average BadInference: we can conclude that product display and signage are nearly 90% excellentand good of total respondent. Out of 100 respondent 44% believed that product displayand signage are excellent in nature and 44% is in good .thus we can conclude that displayand signage is up to the mark.9) Does the cost of product affect your purchasing choices? Yes NoRespondents whose purchasing choice is affected and not affected by the price of the product Table VI: RESPONDENT Percentage(%) Male Female YES 34 17 51% NO 33 16 49% Total 67 33 100% 27 | P a g e
  28. 28. 40 34 33 35 30 25 20 17 male respondents 16 15 female respondents 10 5 0 yes no Inference: We find those 34% males and 17% female respondent’s purchasing choice is affected by the price of the product. And 33% male’s and 16% female’s purchasing choice is not affected by the price of the product.10) In which section do you spend more time while shopping? A) Food bazaar ( ) B) Apparels ( )C) Household utensils ( ) D) other section ( )Food bazaar 48Apparels 16Household utensils 12Other section 24 28 | P a g e
  29. 29. Sales 24% 48% Food bazaar 12% Apparels Household utensils 16% Other sectionInferences: Most of the customer who visit to Pantaloons family centre would like tovisit food bazaar first which means customer preference towards food bazaar followed byapparels and utensil section .as they find more product varieties and offers in thesesections. We can easily conclude that 48% respondent liked to visit in food bazaar compareto other section.11) Location cleanliness and hygiene maintained in Pantaloons of city is-A) Excellent ( ) B) Good ( )C) Average ( ) D) Bad ( )Excellent 56Good 40Average 4Bad 0 29 | P a g e
  30. 30. Sales 0 4% 40% Excellent 56% Good Average BadInference: It is clear from the pie chart is that cleanliness and hygiene maintain inPantaloons is superb. More than 90% respondent marks it excellent and good .out of56%respondant feels it excellent and 40%respondanet mark it good. So we can concludethat cleanliness and hygiene is awesome in Pantaloons family centre.12) Do you like fashion Fridays offer? Yes No Yes 95 No 5 30 | P a g e
  31. 31. Sales 5% Yes No 95%Inference: Most of the customer liked to fashion Fridays offer, we can easily concludethat 95% respondent liked to fashion Fridays offer or 5% respondent not liked to fashionFridays offer. 31 | P a g e
  32. 32. Conclusions and recommendation Observation and findings  Store is performing well in attracting the customers  People usually visit the store once in a weak  They have different verity of product in food bazaar and utensil section  The main dissatisfaction for the customer is the paid carry bags.  Discount and offers are doing well in the stores  The promotional activities like lucky drawn, free gifts etc really attract the customer in the store.  Inside store employee interaction is very less with the customer  Location of Pantaloons is outstanding  The store has sufficient space for shopping.  Most of customer belongs to high society and middle class  Cleanliness and hygiene maintain in the store is superb  Pantaloons provide value added services like, home delivery; alteration giftwrapping.etc is up to the mark.  Best Loyalty Program in India, like payback green card option.  Customer are really attract of fashion Friday offer. 32 | P a g e
  33. 33. ConclusionsPantaloons offers a wide verity of product ofdifferent prices and different qualitiessatisfying most of its customersPrices and offers in Pantaloons have been oneof the main attractions and reason for itspopularityHeavy rush on weakened and Sunday makescustomer dissatisfy while doing billing.The customer gets all kind of product inPantaloons under one roof.Hub is the main competitor of Pantaloons. 33 | P a g e
  34. 34. Recommendation1. Quick services for logistics for customer2. There should be more billing counters on Friday and Sunday as customer has to stand in a queue3. The gift wrapping paper is low quality paper should be standardize according to the business.4. Proper signage should be there so that customer can locate the product easily.5. Value added services have to be improved so that most of customer will avail those services6. Offer and Discount should be there so that customer attract to buying . 34 | P a g e
  35. 35. Dear Sir/madam,I am a student of master school of management, conducting a study onthe competitor analysis in retail outlet in pantaloons retail (India)Limited, Guwahati. Please fill in the following questionnaires to help mein my survey.On behalf of our organization and institute I thank you for sparing yourvaluable time. QUESTIONNAIRE NAME: GENDER: Male Female AGE GROUP: 10-20 20-30 30-40 40-above OCCUPATION: Service business others1) You prefer to shop from – A) Hypermarket ( ) B) small retailers ( ) C) Brand specific outlets ( ) D) others ( )2) What influenced you to shop in Pantaloons? A) Product quality ( ) B) Store appearance and atmosphere 35 | P a g e
  36. 36. C) Promotions and offers ( ) D) price & terms of payment3) How frequently do you shop at Pantaloons? A) Every week ( ) B) once in two week ( ) C) Once in three week ( ) D) once in a month ( )4) What comes to your mind when you mean about Pantaloons? A) Discount and offers ( ) B) Assortment C) Quality ( ) D) others ( )5) Brands and products availability in Pantaloons is? A) Excellent ( ) B) Good ( ) C) Average ( ) D) Bad ( )6) Through which promotional source you come to know about Pantaloons?A) Print media ( ) B) Electronic media ( )C) Word of mouth ( ) D) Magazine ( )7) Which company you think is competitor of pantaloons?A) Hub ( ) B) Sohum Emporio ( )C) Reliance Trends ( ) D) Westside ( )8) Location cleanliness and hygiene maintained in Pantaloons of city is-A) Excellent ( ) B) Good ( )C) Average ( ) D) Bad ( )9) Does the cost of product affect your purchasing choices? Yes No10) In which section do you spend more time while shopping? A) Food bazaar ( ) B) Apparels ( ) 36 | P a g e
  37. 37. C) Household utensils ( ) D) other section ( )11) Location cleanliness and hygiene maintained in Pantaloons of city is-A) Excellent ( ) B) Good ( )C) Average ( ) D) Bad ( )12) Do you like fashion Fridays offer? Yes No13) Any suggestions ………………………………………………… ………………………………………………… …………………..Signature:Date: 37 | P a g e
  38. 38. BIBLIOGRAPHYWeb References  www.futuregroup.com  www.pantloons.com  fashion@bigbazaar.com  www.lgindia.com  www.google.com  www.wikipedia.com  Business world Business today  Economics Times  Times of India THANK YOU 38 | P a g e

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