Facebook101
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Transcript

  • 1. Facebook 101 By ReShon Anderson
  • 2. Agenda
    • Facebook Overview
      • History/Timeline
      • Stats important to business users
      • Pages, Events, Groups
    • What can Facebook mean for your business?
      • What Facebook is
      • What Facebook is not
    • Case Studies
      • Lessons from Big Brands
      • Smaller brands with large fan bases
    • Setting up your Facebook “Fan” page
      • Step by Step
      • I’ve set up my page….now what?
    • Q&A
  • 3. Facebook History – Quick Facts
    • Started by Mark Zuckerberg and friends in a Harvard dorm room in February 2004
    • By December 2004, Facebook had 1 million users
    • By 2006, Facebook reached 12 million users and attracted nearly $40 million in venture capital investment
    • Today, Facebook is valued at $10 billion with over 400 million active users
  • 4. Facebook Stats– Facts for business users
    • 70% of Facebook users reside outside the U.S.
    • Facebook “Pages” and “Ads” launched in 2007. Currently 3 million active Pages (1.5 million are local businesses)
    • Average user spends more than 55 minutes per day on Facebook
    • 3.5 Million Events created each month; average user is a member of 13 groups
  • 5. Pages, Events and Groups
    • What are Facebook Pages?
      • Essentially a “homepage” on Facebook
      • Users can “become a fan” of your page to engage with your brand
    • What are Facebook Events?
      • Event listings that display in the user’s feed
      • Users can RSVP for your events (real or “virtual” events)
    • What are Facebook Groups
      • Pages with restricted user groups
  • 6. What Facebook IS
    • Great way to expose your brand to a wide audience
      • Through Pages, Events and Groups
    • Great way to engage with existing and potential customers
      • Sharing industry news/content, updating users on new offers from your business, sharing business videos, etc.
    • Great way to get feedback on your business
      • Users can post comments, use discussion boards, etc.
  • 7. What Facebook IS NOT
    • A direct marketing channel
      • Users don’t want to get a heavy “sell” message
      • You can lose fans if you market too heavily
    • A replacement for your website
      • Should enhance your web presence
    • A place to only redirect traffic to your website
      • Most effective Pages have a variety of content
    • Another email list
      • Email is still much more effective
  • 8. Case Studies
    • The Gap
  • 9. Case Studies
    • Heritage Link Brands
  • 10. Case Studies
    • Clipa
  • 11. Creating a Page
  • 12. Creating a Page
  • 13. I’ve created my Page…now what?
    • Be sure to add your basic information to the “Info” tab
      • Web site address and contact info
      • Description of your business
    • Tell all your friends!
      • Grow your fan base with friends first
    • Post at least once weekly
      • Get in the habit of posting to keep users engaged
      • Create a schedule
    • Advertise your page
      • More advanced; will be covered in the next session
  • 14. Resources
    • 5 Elements of a Successful Facebook Fan Page
      • http://mashable.com/2009/03/30/successful-facebook-fan-page/
    • Exploring Enhanced Facebook Pages
      • http://conversify.wordpress.com/2009/09/17/exploring-enhanced-facebook-pages/
    • 5 Things That Don’t Work on Facebook Fan Pages (and 5 That Do)
      • http://webworkerdaily.com/2010/03/31/5-things-that-dont-work-on-facebook-pages-and-5-that-do/
    • Running a contest on Facebook? That’ll cost you
      • http://news.cnet.com/8301-13577_3-10397757-36.html
  • 15. Thanks for Your Time
    • Q&A
    • Become a Fan of Angel Handbags!
      • http://www.facebook.com/AngelHandbags