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Facebook101

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    Facebook101 Facebook101 Presentation Transcript

    • Facebook 101 By ReShon Anderson
    • Agenda
      • Facebook Overview
        • History/Timeline
        • Stats important to business users
        • Pages, Events, Groups
      • What can Facebook mean for your business?
        • What Facebook is
        • What Facebook is not
      • Case Studies
        • Lessons from Big Brands
        • Smaller brands with large fan bases
      • Setting up your Facebook “Fan” page
        • Step by Step
        • I’ve set up my page….now what?
      • Q&A
    • Facebook History – Quick Facts
      • Started by Mark Zuckerberg and friends in a Harvard dorm room in February 2004
      • By December 2004, Facebook had 1 million users
      • By 2006, Facebook reached 12 million users and attracted nearly $40 million in venture capital investment
      • Today, Facebook is valued at $10 billion with over 400 million active users
    • Facebook Stats– Facts for business users
      • 70% of Facebook users reside outside the U.S.
      • Facebook “Pages” and “Ads” launched in 2007. Currently 3 million active Pages (1.5 million are local businesses)
      • Average user spends more than 55 minutes per day on Facebook
      • 3.5 Million Events created each month; average user is a member of 13 groups
    • Pages, Events and Groups
      • What are Facebook Pages?
        • Essentially a “homepage” on Facebook
        • Users can “become a fan” of your page to engage with your brand
      • What are Facebook Events?
        • Event listings that display in the user’s feed
        • Users can RSVP for your events (real or “virtual” events)
      • What are Facebook Groups
        • Pages with restricted user groups
    • What Facebook IS
      • Great way to expose your brand to a wide audience
        • Through Pages, Events and Groups
      • Great way to engage with existing and potential customers
        • Sharing industry news/content, updating users on new offers from your business, sharing business videos, etc.
      • Great way to get feedback on your business
        • Users can post comments, use discussion boards, etc.
    • What Facebook IS NOT
      • A direct marketing channel
        • Users don’t want to get a heavy “sell” message
        • You can lose fans if you market too heavily
      • A replacement for your website
        • Should enhance your web presence
      • A place to only redirect traffic to your website
        • Most effective Pages have a variety of content
      • Another email list
        • Email is still much more effective
    • Case Studies
      • The Gap
    • Case Studies
      • Heritage Link Brands
    • Case Studies
      • Clipa
    • Creating a Page
    • Creating a Page
    • I’ve created my Page…now what?
      • Be sure to add your basic information to the “Info” tab
        • Web site address and contact info
        • Description of your business
      • Tell all your friends!
        • Grow your fan base with friends first
      • Post at least once weekly
        • Get in the habit of posting to keep users engaged
        • Create a schedule
      • Advertise your page
        • More advanced; will be covered in the next session
    • Resources
      • 5 Elements of a Successful Facebook Fan Page
        • http://mashable.com/2009/03/30/successful-facebook-fan-page/
      • Exploring Enhanced Facebook Pages
        • http://conversify.wordpress.com/2009/09/17/exploring-enhanced-facebook-pages/
      • 5 Things That Don’t Work on Facebook Fan Pages (and 5 That Do)
        • http://webworkerdaily.com/2010/03/31/5-things-that-dont-work-on-facebook-pages-and-5-that-do/
      • Running a contest on Facebook? That’ll cost you
        • http://news.cnet.com/8301-13577_3-10397757-36.html
    • Thanks for Your Time
      • Q&A
      • Become a Fan of Angel Handbags!
        • http://www.facebook.com/AngelHandbags