Facebook Next Step


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Facebook Next Step

  1. 1. Facebook- Next Steps By ReShon Anderson
  2. 2. Agenda <ul><li>Facebook Changes/Updates- Overview </li></ul><ul><ul><li>Fan vs. Like </li></ul></ul><ul><ul><li>Privacy </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><li>Business vs. Personal Page </li></ul><ul><ul><li>Questions to ask yourself </li></ul></ul><ul><li>What should be on your Page </li></ul><ul><ul><li>Must Have, Nice to Have, Great to Have </li></ul></ul><ul><li>Advanced Strategies </li></ul><ul><li>How to build friends </li></ul><ul><li>Advanced Strategies </li></ul><ul><li>Summary </li></ul><ul><li>Q&A </li></ul>
  3. 3. Facebook 101 – Recap <ul><li>Facebook is a popular platform (400 million users) and a great way to get exposure for your business </li></ul><ul><li>Three ways to market- Pages, Groups, Events </li></ul><ul><li>What Facebook is/is not </li></ul><ul><li>How to set up a Page and how to start using it </li></ul><ul><li>Case Studies </li></ul>
  4. 4. Facebook Changes– Overview <ul><li>Fan Pages now require users to “Like” a page instead of “Become a Fan” </li></ul><ul><li>Privacy Settings Controversy </li></ul><ul><li>Easier to create “Events” </li></ul><ul><ul><li>One-page, streamlined interface </li></ul></ul>
  5. 5. Business Pages vs. Personal Page <ul><li>Personal Page may be for you if you answer “yes” to one of these </li></ul><ul><ul><li>Are you your brand? </li></ul></ul><ul><ul><li>Do you have a services business? </li></ul></ul><ul><ul><li>Will you be the only person posting on Facebook for your business? </li></ul></ul><ul><li>Business Page may be for you if you answer “yes” to one or more of these </li></ul><ul><ul><li>Do you use Facebook often for personal interaction (with friends, family, etc.)? </li></ul></ul><ul><ul><li>Do you eventually want someone else doing your Facebook posts </li></ul></ul><ul><ul><li>Do you have a product business? </li></ul></ul>
  6. 6. What should be on your Page? <ul><li>Must Have- Profile Information </li></ul><ul><ul><li>Business Name </li></ul></ul><ul><ul><li>Website address </li></ul></ul><ul><ul><li>Picture (of yourself, business) </li></ul></ul><ul><li>Good to Have- Multimedia </li></ul><ul><ul><li>Pictures of you in action and/or products </li></ul></ul><ul><ul><li>Video (commercials, customer testimonials) </li></ul></ul><ul><ul><li>Audio </li></ul></ul><ul><li>Great to Have- HTML </li></ul><ul><ul><li>Call to Action </li></ul></ul><ul><ul><li>Links to your website </li></ul></ul>
  7. 7. How to Build Friends <ul><li>Suggest your Page to friends: </li></ul><ul><ul><li>Click the link at the bottom of your business Page </li></ul></ul><ul><li>Join Industry Groups on Facebook </li></ul><ul><ul><li>Reach out to individuals via email and ask to become mutual “friends” </li></ul></ul><ul><ul><li>Create 3 variations of emails (sending the same email many times will be viewed as “spam” by Facebook </li></ul></ul><ul><li>Create a Facebook “Group” </li></ul><ul><ul><li>Additional opportunities to expose your business, advertise products/services </li></ul></ul>
  8. 8. Advanced Strategies <ul><li>Link Facebook to Twitter </li></ul><ul><ul><li>Go to Facebook.com/twitter (posts Facebook status updates to Twitter) </li></ul></ul><ul><ul><li>Go to apps.facebook.com/twitter (posts Twitter updates to Facebook status) </li></ul></ul><ul><li>Link Blog to Facebook </li></ul><ul><ul><li>“ My Notes” section on personal Page or “Edit my Page”  “My Notes” on a business Page </li></ul></ul><ul><ul><li>Click on “Import a Blog” </li></ul></ul><ul><ul><li>Follow set up instructions </li></ul></ul><ul><li>Conduct a Poll or Survey </li></ul><ul><ul><li>Many apps available </li></ul></ul><ul><ul><li>Search Google for “facebook polls and surveys” </li></ul></ul>
  9. 9. Advanced Strategies- Continued <ul><li>Facebook Ads </li></ul><ul><ul><li>Only recommended for business Pages </li></ul></ul><ul><ul><li>Click “Promote with an Ad” from your Facebook Page </li></ul></ul><ul><ul><li>Target by location, gender, age, group membership, etc. </li></ul></ul><ul><ul><li>Choose CPC or CPM </li></ul></ul><ul><ul><ul><li>CPC- cost per click </li></ul></ul></ul><ul><ul><ul><li>CPM- cost per mil (cost per thousand impressions) </li></ul></ul></ul><ul><ul><ul><li>Choose at least two ad variations to test </li></ul></ul></ul><ul><ul><ul><li>Adjust bids/budget as necessary </li></ul></ul></ul>
  10. 10. Summary- Your Action Plan <ul><li>Create a Page (business or personal) </li></ul><ul><ul><li>Add content </li></ul></ul><ul><ul><li>Reference Must Have, Nice to Have, Great to Have </li></ul></ul><ul><li>Tell your friends </li></ul><ul><ul><li>Reach out to new potential friends </li></ul></ul><ul><li>Post regularly (at least once a week) </li></ul><ul><ul><li>Plan your weekly posts in advance </li></ul></ul><ul><li>After you get the hang of it, pursue advanced strategies </li></ul><ul><ul><li>Twitter linkage </li></ul></ul><ul><ul><li>Blog linkage </li></ul></ul><ul><ul><li>Polls/Surveys </li></ul></ul><ul><ul><li>Ads </li></ul></ul>
  11. 11. Thanks and Q&A <ul><li>What else would you like to know? </li></ul>