Infographicsa short historyPage 1 | Infographics | April 2012
DefinitionInfographics = information graphics        “graphic visual representations of information, data* or knowledge.  ...
PurposeShifts the balance between perception and cognition to take fulleradvantage of the brains abilitiesPage 3 | Infogra...
PrinciplesProximity                  Objects that are close                           together are perceived as a         ...
PrinciplesEnclosure                  Objects that appear to have a                           boundary around them (e.g.   ...
Page 6 | Infographics | April 2012
OriginsCave paintings!Maps pre-date writing by several millenniaAn early infographic that made a difference…In 1857, Engli...
OriginsPage 8 | Infographics | April 2012
Modern infographicsPage 9 | Infographics | April 2012
Research centricLauren Manning, a New York based designer, exploresvarious methods to visualise one single data set for he...
Research centricLauren Manning, a New York based designer, exploresvarious methods to visualise one single data set for he...
Research centricPage 12 | Infographics | April 2012
CustomisablePage 13 | Infographics | April 2012
Public dataresearch centric and attributed to multiple sourcesPage 14 | Infographics | April 2012
Attributed to multiple sources                              Blog data comes from a variety of online sources, including   ...
RSPCA Freedom Food sales data visualisation                                      We produced assets to                    ...
Channel 4 ‘Ask the Chancellors’ debatePage 17 | Infographics | April 2012
Datacopter Twitter visualisation appfor Channel 4Page 18 | Infographics | April 2012
Datacopter Twitter visualisation app V2.0Page 19 | Infographics | April 2012
Barclaycard: influencer mappingPage 20 | Infographics | April 2012
notaninfographic.tumblr.comPage 21 | Infographics | April 2012
Thank you!@bethgranterhttp://delicious.com/bethgranter/infographicsPage 22 | Infographics | April 2012
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Infograpics - a short history

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  • Copyright © Imparta Limited 2002 – 2008 All Rights Reserved
  • http://www.interaction-design.org/encyclopedia/data_visualization_for_human_perception.html
  • http://www.interaction-design.org/encyclopedia/data_visualization_for_human_perception.html
  • http://www.visual-literacy.org/periodic_table/periodic_table.html
  • Cave paintings! Maps pre-date writing 1857 Florence Nightingale persuaded Queen Victoria to improve conditions in military hospitals – the Coxcomb chart – stacked bar and pie charts showing deaths during Crimean war
  • http://upload.wikimedia.org/wikipedia/commons/1/17/Nightingale-mortality.jpg
  • NM website April 2012
  • http://datavisualization.ch/showcases/food-consumed/
  • http://datavisualization.ch/showcases/food-consumed/
  • http://datavisualization.ch/showcases/food-consumed/
  • http://www.informationisbeautiful.net/play/snake-oil-supplements/
  • https://docs.google.com/a/nixonmcinnes.co.uk/spreadsheet/ccc?key=0Altk3Tn01ZsWdDRVN19EeENwd1pQY1ZyV1AwTnJCMnc&hl=en#gid=0
  • http://www.wefeelfine.org/
  • http://www.wefeelfine.org/
  • NixonMcInnes produced an infographic to distil a whole televised debate into key differences between the pre-election chancellors, for influencers and communities to share virally.
  • Originally used by Channel 4 to support their ‘How to save £100 billion’ special, the channel will use it again with a controversial new drama breaking in the New Year to enhance their viewing experience in a ‘two screen’ world.
  • Originally used by Channel 4 to support their ‘How to save £100 billion’ special, the channel will use it again with a controversial new drama breaking in the New Year to enhance their viewing experience in a ‘two screen’ world.
  • Originally used by Channel 4 to support their ‘How to save £100 billion’ special, the channel will use it again with a controversial new drama breaking in the New Year to enhance their viewing experience in a ‘two screen’ world.
  • Copyright © Imparta Limited 2002 – 2008 All Rights Reserved
  • Infograpics - a short history

    1. 1. Infographicsa short historyPage 1 | Infographics | April 2012
    2. 2. DefinitionInfographics = information graphics “graphic visual representations of information, data* or knowledge. These graphics present complex information quickly and clearly” - Wikipedia*aka data visualisationBar charts and maps, line graphs, pie charts, system diagrams, tables…Page 2 | Infographics | April 2012
    3. 3. PurposeShifts the balance between perception and cognition to take fulleradvantage of the brains abilitiesPage 3 | Infographics | April 2012
    4. 4. PrinciplesProximity Objects that are close together are perceived as a groupSimilarity Objects that share similar attributes (e.g. color or shape) are perceived as a groupConnection Objects that are connected (e.g. by a line) are perceived as a groupPage 4 | Infographics | April 2012
    5. 5. PrinciplesEnclosure Objects that appear to have a boundary around them (e.g. formed by a line or area of common colour) are perceived as a groupClosure Open structures are perceived as closed, complete, and regular whenever there is a way that they can reasonably be interpreted as suchContinuity Objects that are aligned together or appear to be a continuation of one another are perceived as a groupConnection Objects that are connected (e.g. by a line) are perceived as a groupPage 5 | Infographics | April 2012
    6. 6. Page 6 | Infographics | April 2012
    7. 7. OriginsCave paintings!Maps pre-date writing by several millenniaAn early infographic that made a difference…In 1857, English nurse Florence Nightingale used information graphics persuading Queen Victoria to improve conditions in military hospitals, principally the Coxcomb chart, a combination of stacked bar and pie charts, depicting the number and causes of deaths during each month of the Crimean War.Page 7 | Infographics | April 2012
    8. 8. OriginsPage 8 | Infographics | April 2012
    9. 9. Modern infographicsPage 9 | Infographics | April 2012
    10. 10. Research centricLauren Manning, a New York based designer, exploresvarious methods to visualise one single data set for herthesis. Food Consumed: “It’s like comparing apples to oranges.” This phrase is the best way to describe the current state of data visualizations. …Instead of seeing many excellent visualizations of all different data sets, what if you could see tons of visualizations of the same data set? What new comparisons, knowledge and structure might be developed from this?Page 10 | Infographics | April 2012
    11. 11. Research centricLauren Manning, a New York based designer, exploresvarious methods to visualise one single data set for herthesis. Food Consumed: “It’s like comparing apples to oranges.” This phrase is the best way to describe the current state of data visualizations. …Instead of seeing many excellent visualizations of all different data sets, what if you could see tons of visualizations of the same data set? What new comparisons, knowledge and structure might be developed from this?Page 11 | Infographics | April 2012
    12. 12. Research centricPage 12 | Infographics | April 2012
    13. 13. CustomisablePage 13 | Infographics | April 2012
    14. 14. Public dataresearch centric and attributed to multiple sourcesPage 14 | Infographics | April 2012
    15. 15. Attributed to multiple sources Blog data comes from a variety of online sources, including LiveJournal, MSN Spaces, MySpace, Blogger, Flickr, Technorati, Feedster, Ice Rocket, and Google.Page 15 | Infographics | April 2012
    16. 16. RSPCA Freedom Food sales data visualisation We produced assets to reach out to bloggers and online influencers, providing visuals to support a statistics based PR story. Very successful campaign results for RSPCA.Page 16 | Infographics | April 2012
    17. 17. Channel 4 ‘Ask the Chancellors’ debatePage 17 | Infographics | April 2012
    18. 18. Datacopter Twitter visualisation appfor Channel 4Page 18 | Infographics | April 2012
    19. 19. Datacopter Twitter visualisation app V2.0Page 19 | Infographics | April 2012
    20. 20. Barclaycard: influencer mappingPage 20 | Infographics | April 2012
    21. 21. notaninfographic.tumblr.comPage 21 | Infographics | April 2012
    22. 22. Thank you!@bethgranterhttp://delicious.com/bethgranter/infographicsPage 22 | Infographics | April 2012
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