Dabur

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Dabur

  1. 2. CONSUMER BEHAVIOUR ON DABUR HEALTH CARE PRODUCTS <ul><li>Presented By: </li></ul><ul><li>Ankit Agarwal D-08 </li></ul><ul><li>Anshul Mahajan D-11 </li></ul><ul><li>Nitika Baid D-34 </li></ul><ul><li>Priya Garg D-39 </li></ul><ul><li>Priyanka Gupta D-42 </li></ul><ul><li>P. Priyanka D-43 </li></ul><ul><li>Sunil Garg D-48 </li></ul>
  2. 3. INTRODUCTION <ul><li>MR. V. C. BURMAN - CHAIRMAN OF DIL </li></ul><ul><li>MR SUNIL DUGGAL - CEO OF THE COMPANY. </li></ul><ul><li>DABUR INDIA LIMITED IS INDIA'S LEADING FMCG COMPANY. </li></ul><ul><li>DABUR IS CURRENTLY THE 4TH LARGEST INDIAN CONSUMER GOODS MANUFACTURING COMPANY (FMCG). </li></ul>
  3. 4. CONTD……. <ul><li>LEADING CONSUMER GOODS COMPANY IN INDIA WITH A TURNOVER OF RS. 2,233.72 CRORES (FY07). </li></ul><ul><li>PRODUCTS OF DABUR ARE MARKETED IN MORE THAN 50 COUNTRIES WORLDWIDE. </li></ul>
  4. 5. CONTD……. <ul><li>DABUR'S HEALTH CARE RANGE BRINGS FOR THE CUSTOMER A WIDE SELECTION OF HERBAL PRODUCTS. </li></ul><ul><li>DABUR CHYAWANPRASH AND HAJMOLA BOTH GIVES REVENUE OF RS.100 CRORES EACH. </li></ul>
  5. 6. CONTD……. <ul><li>DABUR CHYAWANPRASH IS THE LEADER WITH 65% SHARE. </li></ul><ul><li>DABUR’S DIGESTIVES CATEGORY COMMANDS 90% OF THE HERBAL DIGESTIVES MARKET. </li></ul><ul><li>HAJMOLA ITSELF IS A MARKET LEADER WITH 75% MARKET SHARE. </li></ul>
  6. 7. HISTORY
  7. 8. CONTD…….
  8. 9. CONTD…….
  9. 10. CONTD…….
  10. 11. MANUFACTURING <ul><li>PRODUCTION FACILITIES TO INCREASE IN-HOUSE PRODUCTION AND TO GET MAXIMUM BENEFITS. </li></ul><ul><li>THE COMPANY BELIEVES IN COST AND QUALITY LEADERSHIP THROUGH TECHNOLOGY. </li></ul><ul><li>THIS HAS ALLOWED FOR MUCH GREATER CONTROL ON PRODUCTION. </li></ul><ul><li>IT IS BEST IN CLASS TQM AND TPM PRACTICES. </li></ul>
  11. 12. RESEARCH AND DEVELOPMENT <ul><li>R&D ACTIVITIES ARE FOCUSED AROUND TWO BASIC DOMAINS:- </li></ul><ul><ul><li>TO CONTINUOUSLY DEVELOP NEW PRODUCTS. </li></ul></ul><ul><ul><li>TO TEST AND GUARANTEE THEIR EFFICACY. </li></ul></ul><ul><li>R&D ACTIVITIES INCLUDE RESEARCH ON: </li></ul><ul><ul><li>AYURVEDIC AND HERBAL PRODUCTS </li></ul></ul><ul><ul><li>ORGANIC SUBSTANCES </li></ul></ul><ul><ul><li>FOODS </li></ul></ul><ul><ul><li>COSMETICS </li></ul></ul><ul><ul><li>ORAL CARE </li></ul></ul><ul><ul><li>PERSONAL CARE </li></ul></ul><ul><li>DURING 2005-06, THE COMPANY DISPLAYED ITS EFFICIENCIES IN TERMS OF HIGH “SPEED TO MARKET” BY SUCCESSFULLY DEVELOPING ITS VATIKA HONEY & SAFFRON SOAP. </li></ul>
  12. 13. CONTD……. <ul><li>THE COMPANY’S PRODUCTS REGULARLY GO THROUGH CLINICAL RESEARCH AND TOXICITY STUDIES WHICH ARE DONE IN COLLABORATION WITH DABUR DHANWANTRY HOSPITAL IN CHANDIGARH. </li></ul><ul><li>THE COMPANY ALSO PROMOTES CONTRACT OR CORPORATE FARMING. </li></ul><ul><li>SOME EXAMPLE OF CORPORATE FARMING ARE GHORBOTCH, BRAHMI, CHIRAITA AND PIPLI. </li></ul>
  13. 14. THE MAIN AREAS OF RESEARCH <ul><li>TESTING AND TRIAL OF PRODUCTS. </li></ul><ul><li>PRODUCT DEVELOPMENT FOR NEW HERBAL HEALTH AND PERSONAL CARE PRODUCTS. </li></ul><ul><li>DEVELOPMENT OF NEW CHEMICAL ENTITIES AND FORMULATIONS. </li></ul><ul><li>NEW INITIATIVES IN PHYTO-PHARMACEUTICALS. </li></ul><ul><li>DEVELOPING NEW PRODUCTS AND IMPROVEMENTS IN FOODS. </li></ul>
  14. 15. SUPPLY CHAIN <ul><li>THE SUPPLY CHAIN FUNCTION AT DABUR COMPRISES OF PRODUCTION PLANNING, DISPATCH, WARE HOUSING AND TRANSPORTATION. </li></ul><ul><li>FRONT END OF THE SUPPLY CHAIN ENDS AT THE CLEARING FORWARDING AGENT (CFA) OR THE STOCKIST. </li></ul><ul><li>PROJECT GARUDA SET UP BY DABUR LAYS DOWN A SET OF MEASURABLE PARAMETERS TO TEST THE HEALTH OF THE SUPPLY CHAIN. </li></ul>
  15. 16. MARKET SEGMENTATION <ul><li>IT IS THE ACT OF DIVIDING A MARKET INTO DISTINCT GROUPS OF BUYERS WHO REQUIRE SEPARATE PRODUCTS. </li></ul><ul><li>ITS MARKET RESEARCH DIVISION HAS SEGMENTED CONSUMERS ON THE BASIS OF FOLLOWING: </li></ul><ul><ul><li>GEOGRAPHIC VARIABLES </li></ul></ul><ul><ul><li>DEMOGRAPHIC VARIABLES </li></ul></ul><ul><ul><li>USER STATUS AND LIFESTYLE </li></ul></ul>
  16. 17. MARKET TARGETTING <ul><li>ACT OF DEVELOPING MEASURES OF SEGMENT ATTRACTIVENESS. </li></ul><ul><li>INVOLVES EVALUATING VARIOUS MARKET SEGMENTS. </li></ul><ul><li>IT TARGETS DIFFERENT SEGMENTS OF POPULATION OF ALL CATEGORIES OF AGE GROUPS. </li></ul><ul><li>ALSO TARGETS THE POPULATION OUTSIDE INDIA. </li></ul>
  17. 18. MARKET POSITIONING <ul><li>4TH LARGEST FMCG. </li></ul><ul><li>DABUR IS NO. 4 IN MARKET CAPITAL AND NO. 5 IN SALES AND PROFIT. </li></ul><ul><li>DABUR CHYAWANPRASH AND HAJMOLA ARE THE MARKET LEADER. </li></ul><ul><li>THEY ARE THE HIGHEST CONTRIBUTOR OF THE DABUR REVENUE. </li></ul>
  18. 19. MARKETING STRATEGY ADOPTED <ul><li>ADVERTISEMENT </li></ul><ul><ul><li>TELEVISION </li></ul></ul><ul><ul><li>RADIO </li></ul></ul><ul><ul><li>INTERNET </li></ul></ul><ul><ul><li>NEWSPAPER/MAGAZINES </li></ul></ul><ul><ul><li>HOARDINGS </li></ul></ul>
  19. 20. PEST ANALYSIS POLITICAL <ul><li>TAXATION POLICY </li></ul><ul><li>ENVIRONMENTAL PROTECTION LAWS </li></ul><ul><li>EMPLOYMENT LAWS </li></ul>
  20. 21. ECONOMICAL <ul><li>INFLATION </li></ul><ul><li>EMPLOYMENT </li></ul><ul><li>DISPOSABLE INCOME </li></ul><ul><li>BUSINESS CYCLES </li></ul><ul><li>ENERGY AVAILABILITY AND COST </li></ul>
  21. 22. SOCIAL <ul><li>DEMOGRAPHICS </li></ul><ul><li>DISTRIBUTION OF INCOME </li></ul><ul><li>SOCIAL MOBILITY </li></ul><ul><li>LIFESTYLE CHANGES </li></ul><ul><li>CONSUMERISM </li></ul><ul><li>LEVELS OF EDUCATION </li></ul>
  22. 23. TECHNOLOGY <ul><li>NEW DISCOVERIES AND INNOVATIONS </li></ul><ul><li>SPEED OF TECHNOLOGY TRANSFER </li></ul><ul><li>RATES OF OBSOLESCENCE </li></ul><ul><li>INTERNET </li></ul><ul><li>INFORMATION TECHNOLOGY </li></ul>
  23. 24. CURRENT MARKET SCENARIO <ul><ul><li>COMPETITOR </li></ul></ul><ul><ul><li>MARKET SHARE </li></ul></ul><ul><ul><li>SALES AND NET PROFIT </li></ul></ul>
  24. 25. STRENGHTS <ul><ul><li>STRATEGIC PARTNERSHIPS </li></ul></ul><ul><ul><li>WORLD WIDE COVERAGE </li></ul></ul><ul><ul><li>100 YEARS OF EXPERIENCE </li></ul></ul><ul><ul><li>MANUFACTURING FACILITIES </li></ul></ul><ul><ul><li>RESEARCH PLANTS. </li></ul></ul>
  25. 26. WEAKNESS <ul><li>NO RETAIL OUTLET </li></ul><ul><li>NO DOORSTEP DELIVERY. </li></ul>
  26. 27. OPPORTUNITY <ul><li>OVERSEAS DEALERSHIP. </li></ul><ul><li>MEDICAL BIOTECHNOLOGY. </li></ul><ul><li>STRATEGIC ALLIANCES. </li></ul><ul><li>EXPORT OF AURVEDIC PRODUCTS. </li></ul>
  27. 28. THREATS <ul><li>KERELA-HUB OF AYURVEDA </li></ul><ul><li>LOCAL COMPANIES </li></ul><ul><li>YOGA CAMPS </li></ul><ul><li>FOREIGN PRODUCTS. </li></ul>
  28. 29. DATA ANALYSIS
  29. 30. CONSUMERS OF THE PRODUCT
  30. 31. AGE GROUP DIVISION
  31. 32. DURATION OF PRODUCT USED
  32. 33. EXTENT OF USE OF PRODUCT
  33. 34. REASON FOR TRYING PRODUCT
  34. 35. RATING OF PRODUCT
  35. 36. RESPONSE OF CONSUMERS
  36. 37. REASON FOR TRYING OTHER PRODUCT
  37. 38. SOURCE OF INFORMATION
  38. 39. WHAT MAKES IT TRUSTWORTHY <ul><li>AN UMBRELLA NAME FOR A VARIETY OF PRODUCTS, RANGING FROM HAIR CARE TO HONEY, DABUR HAS CONSISTENTLY RANKED AMONG INDIA’S TOP BRANDS. </li></ul><ul><li>ITS BRANDS ARE BUILT ON THE FOUNDATION OF TRUST THAT A DABUR OFFERING WILL NEVER CAUSE ONE HARM. </li></ul>
  39. 40. DABUR.COM <ul><li>INFORMATION IS CONVEYED CLEARLY AND IN A FRIENDLY MANNER TO VARIOUS CONSTITUENTS FROM INVESTORS TO THE MEDIA. </li></ul><ul><li>THE SITE IS WELL-STRUCTURED WITH LOGICAL NAVIGATION AND AN AMAZING AMOUNT OF INFORMATION FROM STOCK QUOTES TO NEWS. </li></ul>
  40. 41. CONTD……. <ul><li>THIS SHOWS THE BRAND’S CUSTOMER-FOCUSED ATTITUDE. </li></ul><ul><li>THERE IS AN ABUNDANCE OF INFORMATION FOR ITS INVESTORS AND PROSPECTIVE INFORMATION INCLUDING A DAILY UPDATE ON THE SHARE PRICE. </li></ul>
  41. 42. RECOMMENDATIONS <ul><li>DIVERSIFY ITS OPERATIONS. </li></ul><ul><li>CREATE A NICHE MARKET BY INTEGRATION OF AYURVEDIC KNOWLEDGE WITH MODERN SCIENCE. </li></ul><ul><li>PROVIDE INNOVATIVE PRODUCTS TO ITS CUSTOMERS. </li></ul><ul><li>STRIVE FOR GLOBAL POSITIONING AS AYURVEDIC LEADER. </li></ul><ul><li>REALIZE ITS CORPORATE SOCIAL RESPONSIBILITY. </li></ul>
  42. 43. EXTERNAL ENVIRONMENT……. BITS PILANI…. <ul><li>THE MEMORANDUM OF UNDERSTANDING (MOU) BETWEEN BITS AND DABUR PHARMA WAS SIGNED ON FRIDAY, DECEMBER 21, 2007 AT PILANI WITH THE OBJECTIVE OF FOSTERING COLLABORATION BETWEEN THE TWO INSTITUTIONS. </li></ul>
  43. 44. CONTD……. <ul><li>OBJECTIVE:-PROMOTE ACADEMIC AND RESEARCH INTERACTIONS FOR INDUSTRY-CENTRIC KNOWLEDGE AND SKILL UPGRADATION. </li></ul><ul><li>DABUR PHARMA WOULD MAKE AVAILABLE THE NECESSARY INFRASTRUCTURAL FACILITIES FOR THE SMOOTH AND EFFECTIVE CONDUCT OF THE EDUCATIONAL PROGRAMMES. </li></ul>
  44. 45. THE H&B STORES…. <ul><li>HOME GROWN FMCG MAJOR DABUR INDIA TO INVEST RS 120 CRORE IN THE NEXT THREE YEARS ON ITS BEAUTY AND LIFESTYLE RETAIL INITIATIVE - H&B STORES. </li></ul><ul><li>HAS ALREADY APPOINTED TWO EXPATRIATES AT SENIOR MANAGEMENT POSITIONS </li></ul>
  45. 46. INTERNATIONAL TIE-UPs….. <ul><li>DABUR INDIA'S HEALTH AND BEAUTY RETAIL SUBSIDIARY H&B STORES HAS TIED UP WITH LABS IN ITALY, THE UK AND THAILAND FOR DEVELOPING SOME OF ITS PRIVATE LABELS. </li></ul><ul><li>TARGET:- RS. 1000 CRORE REVENUE. </li></ul>
  46. 47. CONTD…… <ul><li>STARTING JANUARY NEXT YEAR, THE COMPANY PLANS TO SET UP 50 STORES BY THIRD QUARTER OF 2008-2009. </li></ul><ul><li>ANNOUNCED THE LAUNCH OF SKINCARE CREAMS AND LOTIONS. </li></ul><ul><li>NETWORK OF 1.5 MILLION RETAIL OUTLETS IN URBAN AND SEMI-URBAN AREAS. </li></ul>
  47. 48. HOT-GROWTH INDIAN FIRMS <ul><li>HEXAWARE TECHNOLOGIES </li></ul><ul><li>MATRIX LABORATORIES </li></ul><ul><li>DABUR INDIA </li></ul><ul><li>MPHASIS BFL </li></ul><ul><li>WOCKHARDT </li></ul>
  48. 49. <ul><li>THANK YOU </li></ul>

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