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Vodafone

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  • 1. SERVICE MARKETING TELECOM INDUSTRY VODAFONE
  • 2. GROUP MEMBERS • NITESH • ARUN ALEXANDER • HEMA GIRISH • JIJOLAL • RANJANA
  • 3. Indian Telecom Sector • Fastest Growing Sector – (2002-07) • Second Largest Telecom Market • • • • Lowest tariff charges in the world Wireless Subscribers – 315.3 Mn Wireline Subscribers – 38.4 Mn Tele-density – 30.6 • Bharti Airtel – Largest player with presence in 23 Circles
  • 4. Introduction - Evolution • Telecommunications was first introduced in India in 1851 • In 1883, telephone services were merged with the postal system. • In 1947 all foreign telecommunication companies were nationalized. • Indian telecom sector is more than 165 years old. Telecommunications is the exchange of information over significant distances by electronic means. The transmitter and receiver at any station may be combined into a single device called a transceiver.
  • 5. Vodafone- overview • Vodafone Group plc is a British multinational telecommunications company headquartered in London. • It is the world's second-largest mobile telecommunications company and has 439 million subscribers as of December 2011. • Vodafone India , formerly Vodafone Essar and Hutchison Essar, is the third largest mobile network operator in India after Airtel and Reliance Communication by subscriber base. • It is based in Mumbai, Maharashtra. It has approximately 147.48 million customers as of December 2012.
  • 6. Vodafone India Type Industry Predecessor(s) Founded Headquarters Products Private Telecommunications Hutchison Essar 2007 Mumbai, Maharashtra, India Mobile telephony Wireless broadband services Owner(s) Takshi Group Vodafone Group Parent Website Vodafone International Holdings BV (VIH) www.vodafone.in www.vodafone.com
  • 7. Hutch History • Hutchison Essar (1992-2007) • In 1992, Hutchison Whampoa and its Indian business partner – Max Group, established the company that in 1994 was awarded a license to provide mobile telecommunications services in Mumbai • Initially, the company grew its business in the largest wireless markets in India — in cities like Mumbai, Delhi and Kolkata. • In February 2007, Hutchison Telecom announced that it had entered into a binding agreement with a subsidiary of Vodafone Group Plc to sell its 67% shares
  • 8. September 21, 2007
  • 9. Why Vodafone interested to acquire control in Hutch Essar?? India: Fastest Growing Free Market Democracy
  • 10. Why did Vodafone take over Hutch ? Initially, around 1995, the company services were branded Max Touch¸ renamed to Orange in 2000. In December 2006, Hutchison Essar re-launched the "Hutch" brand nationwide, consolidating its services under a single identity. On September 20, 2007 Hutch became Vodafone in one of the biggest brand transition exercises in recent times. Vodafone Essar is spending somewhere in the region of Rs. 250 crores on this high-profile transition being unveiled today.
  • 11. Subscriber Base Subscriber Base Statistics as on January, 2013 Goa 7,134,576 Karnataka 6,452,620 Kerala 6,067,506 Telecom Circle No. of Subscribers Gujarat 15,801,116 Bihar 6,381,278 Maharashtra 12,977,123 Kolkata 4,084,284 Punjab 4,309,853 Haryana 4,437,015 Tamil Nadu 9,777,927 Rajasthan 8,565,366 Chennai 2,091,411 Andhra Pradesh 6,080,916 Jammu & Kashmir 666,009 Delhi 8,449,120 Mumbai 6,160,353
  • 12. Awards and Recognition The Brand Trust Report, 2011 published by Trust Research Advisory has ranked Vodafone as the 16th most trusted brand in India.
  • 13. Competition analysis Customers have voted with their phones to make Vodafone one of the world's top wireless phone carriers, with more than 400 million customers in more than 30 countries. In terms of subscribers, Vodafone trails only China Mobile. The company does around 70% of its business in Europe, where it is a leader in the wireless markets of the UK and Germany.
  • 14. Survey Questionnaire Age group 15-20 21-25 26-30 31-35 35-40
  • 15. GAP 1 NOT KNOWING WHAT CUSTOMERS EXPECT 1. Vodafone informs about the new offers 2. Solves the problems well in time Age group Rating 15-20 5.5 21-25 6.5 26-30 6.25 31-35 5.6 35-40 7.5
  • 16. GAP 2 THE SERVICE DESIGN AND STANDARD GAPS 1. The satisfaction level with Vodafone network according to your experience 2. Are you satisfied with the new offers and their costs 3. Reach of the Vodafone outlets Age group Rating 15-20 7 21-25 6.08 26-30 5.67 31-35 5.67 35-40 8
  • 17. GAP 3 THE SERVICE PERFORMANCE 1. Availability of network at different places 2. How well they treat the customers 3. Availability of 2G/3G network Age group Rating 15-20 7 21-25 7 26-30 6 31-35 6 35-40 6.7
  • 18. GAP 4 COMMUNICATION GAP 1. Effectiveness of the zoo zoo ads to covey the information about the offers 2. How do you feel about the internet packs in Vodafone 3. Do you feel the network service quality is worth the price charged 4. Does Vodafone provide what was promised to you? Age group Rating 15-20 6.7 21-25 6.1 26-30 7 31-35 6 35-40 7.4