Hypercity

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Hypercity

  1. 1. SALES & RETAIL MANAGEMENT HYPER CITY
  2. 2. GROUP MEMBERS • Arun alexander 1NH12MBA15 • Karthic 1NH12MBA50 • Nitesh 1NZ12MBA05
  3. 3. MEANING OF RETAIL Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain.
  4. 4. ORGANIZED RETAIL IN INDIA 6% clothing and textile 6% Consumer Durable 8% 34% Food and Beverage jewellery and watches 15% Home décor and Furnishing Footwear 18%
  5. 5. HYPER CITY
  6. 6. COMPANY PROFILE It is a subsidiary of K Raheja Corp Opened in may 2006 2-floor 1,20,000-square-foot Hyper city malad was voted as the 100 shops you must visit across the world by Retail Week Hyper CITY provides an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment. With the widest range of products sourced from around the world, Hyper CITY is India's favorite Hypermarket.
  7. 7. Hyper city team Mr. mark Ashman- Chief Executive Officer Veneeth PurushotamanSenior VP Technology Ashutosh Chakradeo- Chief Merchandising Officer Darshana Shat – Senior VP Marketing Simon Hooper – Chief of Retail Operations
  8. 8. Our Vision & Mission TO BE AN INTEGRAL PART OF CUSTOMER LIVES, BY OFFERING THEM HIGH QUALITY SHOPPING EXPERIENCE THROUGH GREAT PRODUCTS AT EVER BETTER PRICES. Caring For the Community HYPERCITY’S COMMITMENT TO THE ENVIRONMENT EXTENDS BEYOND ENERGY-SAVING INFRASTRUCTURE AND DESIGN.
  9. 9. MARKET GROWTH • Net loss last quarter was Rs 25 crore due to the closure of the Ludhiana outlet. • Department store operator's sales rose 12 percent in April-June • The inventory going up is directly helping tackle consumer demand and meet his needs
  10. 10. STORE TYPE Standalone stores, stores inside malls. Large stores with space- 500001.2lack sqft New small stores - 30,000 sq ft Big store with Big savings • 13 stores all over IndiaMumbai, Bangalore, Pune, Punjab, J aipur. • Royal menakshi mall – bhareghatta • In orbit mall – white field • Kundanahalli gate
  11. 11. CUSTOMER SEGMENTATION • Segment Supermarkets food chains • Target Group Price sensitive individuals • Positioning Provide an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment for the widest range of products sourced from around the world
  12. 12. CRM Oracle Retail Point-of-Service, Oracle Retail Central Office and Oracle Retail Back Office applications is targeted to help the 12-store hypermarket chain integrate and optimize its retail store operations and get better business insights – all this leading to enhanced customer experience
  13. 13. PRICING 1. Silent discounting 2. Differentiated pricing WAS and NOW pricing 3. Bundling (bulk pricing) 4. Pricing was not an attraction to the customer in hypercity.
  14. 14. INVENTORY MGMT SYSTEM
  15. 15. INVENTORY FLOW CHART SUPPLIER RECEIVING ORDER STORING STOCK NO STOCK AVAILAB LE CREATE INVOICE YES CUSTOMER PAYMENT
  16. 16. HUMAN RESOURCES (HR) OVERVIEW Human Resource team at Hyper CITY is knowledgeable, Approachable; provide solutions, an equal Business Partner, Trustworthy, Available and Dependable. Hyper City's Human Resource vision is towards creating an engaged workforce through people enabling processes and knowledge sharing practices based upon the Hyper CITY value system. Following are different Departments we have in HR: • Manager- Human Resource • HR- Business Partner- Store operations • Manager- Learning & Development • Manager- Compensation & Benefits • Manager- Administration
  17. 17. SUPPLY CHAIN MANAGEMENT • Supply chain is fast-becoming one of the core determinants of a company’s business model. Organisations are now in an era where their operating model is being defined by its supply chain functions • Supply chain managers must both embrace and act upon an evolved and elevated role in strategy formation, leadership and value creation.
  18. 18. HYPER CITY SUPPLY CHAIN PRINCIPLES 1. Understanding costs 2. Visibility and transparency 3. Practice Kaizan 4. Optimize 5. Prototyping 6. Availability increases sales
  19. 19. SWOT ANALYSIS
  20. 20. STRENGHTS 1. Leader in Indian retail 2. Accomplished in all major cities 3. Excellent management team 4. Large economies of scale
  21. 21. WEAKNESS 1. Huge infrastructure 2. Low possibility of success 3. Huge operating cost
  22. 22. OPPORTUNITY 1. Expansion to other cities 2. Development of its own in-store brand 3. Massive advertising and brand promotion 4. Putting sound customer loyalty programmes in place
  23. 23. THREATS 1.Increasing competition from other retailers and store formats 2.Recession in real estate and infrastructure sector 3.Rising inflation for food and fuel prices
  24. 24. STP • Segment Supermarkets food chains • Target Group Price sensitive individuals • Positioning Provide an international shopping experience Competitors 1.Carrefour 2.Megamart 3.Tesco
  25. 25. BRANDS OF HYPERCITY • Food & Grocery • Home • Fashion • Appliances • Sports
  26. 26. • Food & grocery • Home • Everyday • Ebano • Fresh Basket • Avorio • Waitrose • Terzo
  27. 27. FASHION, APPLIANCES & SPORTS
  28. 28. E COMMERCE IN RETAIL Snapdeal.Com entered into a strategic partnership with Hypercity Retail • deliver greater assortment to a much wider consumer base • large variety of Hypercity merchandise available • domestic and international brands • It includes personal care, sports & fitness, home furnishing and kitchenware
  29. 29. SALES PROMOTION, ADVERTISING & DISCOUNTS • Hyper CITY Extended Warranty • accept all International Cards • Home Delivery • Exchange Policy • Gift Vouchers • Foreign Exchange & Money Transfer • Crossword • Travel guru
  30. 30. PORTERS 5 FORCES MODEL
  31. 31. RETAIL SECTOR IN INDIA • Retail Sector in India is the second largest employer after agriculture. • Total retail sale is said to be grown to US$ 674.37 billion by 2014, from US$ 392.63 billion in 2011 • The recent wave of reforms by the Government on Foreign Direct Investment (FDI) in various sectors has created positive sentiments in the retail sector.
  32. 32. STAFFING/ RECRUITMENT • Hyper city India Recruitment 2013 is recruiting for the position of Manager / Sr. Manager • Preferential Location of Placement - in their subsidiaries. • Compensation Packages/ Scale of Pay/ Pay Structure - Not Negotiable • Desired Standards/ Norms of Eligibility - MBA (Marketing) Website-Hypercity Recruitment 20132014, Jobs, Vacancy, Openings, Career, Exam | Recruitment 2013-14, Bank Recruitment 2014 http://recruitment2013info.blogspot.com/2012/09/hypercityrecruitment-2013-jobs-vacancy.html#ixzz2ie5xWhal
  33. 33. ISSUES IN HYPERCITY • Many billing counters but few are actively working • Display price doesn’t match with the tag price during scaning • Non availability of some materials.

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