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DIGITAL
ADVERTISING
IN INDIA
Advertising
Advertising is the paid non personal
communication from an identified
sponsor using mass media to persuade
or ...
Digital Advertising
Digital advertising or Online advertising, or Internet advertising, uses
the Internet to deliver promo...
Advertisers have and will always follow consumer
trends and technologies to reach their target
markets.
The Beginning


The first Web Banner was on October 25, 1994



Hotwired was the first commercial website that began sel...
The Past
Web banners peaked
during the .com boom in
the 90’s.



Ads were usually 468 x 60 or
smaller, static or animated...
The Present
Indian Online Advertising Industry
30

29

2,938

%

%
2,260

54

%

1,750

1,140

FY2010

- 2011

FY2011

- 2012

FY2012
...
Digital Advertising: Ad Avenues


SEARCH ADVERTISEMENTS



SOCIAL MEDIA ADVERTISEMENTS



DISPLAY ADVERTISEMENTS



EM...
Market Size & Growth

Total Online Ad Spend (FY 2011-2012) INR 1,750 Crores
Total Estimated Online Ad Spend
(FY 2012-2013) INR 2,260 Crores

Source: IMRB International
Types of Digital Ad Avenues &
Growth
Trends in spends on various online ad types
Industry-Wise Ad Spends
Figur 8: Indust Wise Spends (FY 2010-2011 & FY 2011-2012)
ry
F igure 9

: Industry Wise Spends (FY 201

1 - 201 2 & FY 201

2 - 201 3 )
Mobile Ads: Spends as per Ad type


Mobile Web Advertising



SMS Advertising



MMS Advertising



Mobile Video & TV ...
Social Media & Social Networking
What is Social Networking?
Similar to a business networking event or social cocktail
part...
Social Media & Social Networking
What is Social Media?
Use of Internet technology to connect with people socially and
gene...










News Releases
PowerPoint Presentations
Viral Videos
Blogging
Social Bookmarking
Articles
RSS Feeds
Podc...
Benefits of Social Media
Marketing


Excellent for reputation management



Build recognizable identity or branding of y...
Benefits of Social Media Marketing


Reach millions of people globally who could potentially become
customers



Multipl...
Social Media & Social Networking
Search Engine Optimization (SEO)
What is SEO?
Search engine optimization (SEO) is the process of improving the
volume and ...
Benefits of SEO





Boost targeted visitors which equals higher conversions
Achieve higher web site rankings on searc...
Benefits of SEO


Reach millions of people globally who could potentially become
customers



Multiply incoming links to...
Mobile phones vs. Personal
computers
Figure

1 3 :

Internet Traffic from Devices

16

%

( FY

Mobile Phones

Personal Co...
The Future


Online advertising will continue to grow because of it’s tracking and
targeting capabilities that traditiona...
Advertisers will run into new challenges when
trying to reach targets as fragmentation
increases.


The Internet in 2020
...
• A user’s internet use will become more fragmented.
• Computer at home
• Tablet in meetings and class
• Cell phone for on...
BIBLOGRAPHY


IMRB International and IAMAI (Internet And Mobile Association of
India)

IMRB International is a multi-coun...
QUESTIONS???

THANK YOU

PRESENTED BY
KARTHIC
NITESH
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  1. 1. DIGITAL ADVERTISING IN INDIA
  2. 2. Advertising Advertising is the paid non personal communication from an identified sponsor using mass media to persuade or influence an audience.
  3. 3. Digital Advertising Digital advertising or Online advertising, or Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
  4. 4. Advertisers have and will always follow consumer trends and technologies to reach their target markets.
  5. 5. The Beginning  The first Web Banner was on October 25, 1994  Hotwired was the first commercial website that began selling ads in bulk  AT&T- You Will campaign 468 x 60 static GIF
  6. 6. The Past Web banners peaked during the .com boom in the 90’s.  Ads were usually 468 x 60 or smaller, static or animated GIFS with bright colors and graphics Ad revenue dropped after the .com bust in the 2000’s. Ads became expensive and CTR were low.  Pop up ads were annoying and did content was not targeted to correct audiences. US $8.2 Billion    
  7. 7. The Present
  8. 8. Indian Online Advertising Industry 30 29 2,938 % % 2,260 54 % 1,750 1,140 FY2010 - 2011 FY2011 - 2012 FY2012 - 2013 FY2013 ( Estimated - 2014
  9. 9. Digital Advertising: Ad Avenues  SEARCH ADVERTISEMENTS  SOCIAL MEDIA ADVERTISEMENTS  DISPLAY ADVERTISEMENTS  EMAIL ADVERTISEMENTS  MOBILE ADVERTISEMENTS  VIDEO ADVERTISEMENTS
  10. 10. Market Size & Growth Total Online Ad Spend (FY 2011-2012) INR 1,750 Crores
  11. 11. Total Estimated Online Ad Spend (FY 2012-2013) INR 2,260 Crores Source: IMRB International
  12. 12. Types of Digital Ad Avenues & Growth Trends in spends on various online ad types
  13. 13. Industry-Wise Ad Spends Figur 8: Indust Wise Spends (FY 2010-2011 & FY 2011-2012) ry
  14. 14. F igure 9 : Industry Wise Spends (FY 201 1 - 201 2 & FY 201 2 - 201 3 )
  15. 15. Mobile Ads: Spends as per Ad type  Mobile Web Advertising  SMS Advertising  MMS Advertising  Mobile Video & TV Advertising  In-App Advertising
  16. 16. Social Media & Social Networking What is Social Networking? Similar to a business networking event or social cocktail party but without constraints of space and time. It is about: • • • • Building relationships Starting conversation & creating word-of-mouth or “Buzz” Answering questions/helping others Asking questions/trusting recommendations or advice from others
  17. 17. Social Media & Social Networking What is Social Media? Use of Internet technology to connect with people socially and generate publicity through online communities. Social Media is the most effective way to publish & promote content:
  18. 18.          News Releases PowerPoint Presentations Viral Videos Blogging Social Bookmarking Articles RSS Feeds Podcasts eBooks
  19. 19. Benefits of Social Media Marketing  Excellent for reputation management  Build recognizable identity or branding of your products or services  Create “Buzz” or online conversations about products or services  Another way to form relationships with customers, prospects, employees, business, colleagues partners, or
  20. 20. Benefits of Social Media Marketing  Reach millions of people globally who could potentially become customers  Multiply incoming links to your site  Achieve higher search engine rankings  More visibility and accessibility of your business
  21. 21. Social Media & Social Networking
  22. 22. Search Engine Optimization (SEO) What is SEO? Search engine optimization (SEO) is the process of improving the volume and quality of visitors to a web site from search engines (Google, Yahoo, MSN, etc.) through “Natural” or “Organic” search results. • There is no magic solution to SEO • It takes “real” work, time, and patience • Should be maintained for lifetime of the site
  23. 23. Benefits of SEO     Boost targeted visitors which equals higher conversions Achieve higher web site rankings on search engines for your targeted keywords Search engines crawl your site more often Increase the number of pages on your site that are indexed by search engines
  24. 24. Benefits of SEO  Reach millions of people globally who could potentially become customers  Multiply incoming links to your site  More visibility and accessibility of your business  Make your site authoritative
  25. 25. Mobile phones vs. Personal computers Figure 1 3 : Internet Traffic from Devices 16 % ( FY Mobile Phones Personal Computers ( Laptops, Netbooks & Desktops) 84 % 2012 - 13) Internet Traffic from Device (FY 2012-13)
  26. 26. The Future  Online advertising will continue to grow because of it’s tracking and targeting capabilities that traditional forms of advertising cannot compete with.
  27. 27. Advertisers will run into new challenges when trying to reach targets as fragmentation increases.  The Internet in 2020  4 billion internet users  Growth coming from developing countries  Many devices will be connected to the internet like Computers, Cell phones, Tablets, etc.
  28. 28. • A user’s internet use will become more fragmented. • Computer at home • Tablet in meetings and class • Cell phone for on the go • Advertisers will work less with media sales representatives and more with automated placements with Google and Social Media. Will spend a lot of time with analytics in order to measure ROI across different devices.
  29. 29. BIBLOGRAPHY  IMRB International and IAMAI (Internet And Mobile Association of India) IMRB International is a multi-country market research, survey and business consultancy firm that offers a range of syndicated data and customized research services.  NuReach Global NuReach Global is the best source of dependable and ethical Search Engine Marketing and social media services.
  30. 30. QUESTIONS??? THANK YOU PRESENTED BY KARTHIC NITESH
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