Nita Rollins, Ph.D.

rollins nita interactive resource icitizen brand web open personalization sharing economy innovation trends visual search network effect faang geo-targeting single customer view ai platform economics self-sovereign identity gdpr digital privacy consumer behavior location tracking unstructured data experience design customer experience analytics big data ecommerce resale consignment social commerce personal stylist dynamic pricing endowment effect purchase journey retail subcom subscription commerce future archetypes scenario building brain drain futuring scenario thinking scenario planning ohio sustainability dematerialization freeconomics green premium greenwashing