ENTREPRENEURSHIP JOURNEY OF ESTER LAUDER PRESENTED BY: NISHU SHARMA
Estee Lauder founder of Estee Lauder Inc.Founded: 1946
Story of a first-generation
Built a cosmetics empire
Birth She was born on July 1, 1906 in new York The daughter of Rose and Max Mentzer.
Woman on TIME magazine's 1998
Presidential Medal of Freedom
Understanding of entrepreneurship
More interested in her uncle's business
New Way Laboratories
Graduated from Newtown High School.
She was getting her hair done at the House of Ash Blondes, Florence Morris, the salon owner, came up to her.
On January 15, 1930, they married
Changed her name from Lauter to Lauder
Separated in 1939 (when she moved to Florida), only to remarry in 1942
Had two sons, Leonard and Ronald
Estee Lauder - Entrepreneur Extraordinare Estee Lauder was a late bloomer
From Makeup to Fragrance
Her first perfume product was introduced in 1953 50,000 bottles in the very first year. In 1960 she entered the international market Her company also contracted to become the world-wide licensee for Tommy Hilfiger and Donna Karan fragrances and cosmetics.
Cond….. Estee Lauder continued to work for her company until well into her 80’s Honored by the American Business Women’s Association
Beauty Secrets:become famous for such "Lauderisms" as "Create your own style,“
15 rules as advice to aspiring entrepreneurs. Find the proper location. When you're angry, never put it in writing. You get more bees with honey. Keep your own image straight in your mind. Keep an eye on the competition. Divide and rule.
Cond…….. 7) Learn to say no. 8) Trust your instincts. 9) Act tough. 10) Acknowledge your mistakes 11) Write things down. 12) Hire the best people. 13) Break down barriers. 14) Give credit where credit is due. 15) Train the best sales force
Guerrilla. Sales Those who know her have described Estee Lauder as a woman you simply can't say no to She used one such tactic to break the prestigious Galleries Lafayette account in Paris. When the manager refused to stock her products, Lauder "accidentally" spilled her Youth Dew on the floor during a demonstration in the middle of a crowd.
Success Lives On
The Estee Lauder Makeup Company is her legacy and continues growing to this day.
Estee Lauder Makeup is just one in a long line of products available.
New products available by Estee Lauder Makeup are New Illusionist Intense Maximum Curling Mascara with intense black impact
Estee Lauder died in 2004 due to cardiopulmonary arrest,
Quotes "If you have a goal, if you want to be successful, if you really want to do it and become another Estee Lauder, you've got to work hard, you've got to stick to it and you've got to believe in what you're doing
"Beauty is an attitude. There's no secret. Why are all brides beautiful? Because on their wedding day they care about how they look. There are no ugly women - only women who don't care or who don't believe they're attractive." "If you don't sell, it's not the product that's wrong, it's you."