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Cadbury Dairy Milk Ads
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Cadbury Dairy Milk Ads

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  • The interactive campaign for "Pappu Pass Ho Gaya" bagged a Bronze Lion at the prestigious Cannes Advertising Festival 2006 fo
  • Transcript

    • 1. Cadbury Dairy Milk AdsPresented by :Nishna Sathyan,K.M
    • 2. Chocolates are always meant for kids…
    • 3. In 1990’s Cadbury Dairy Milk (CDM) re-defined chocolate“meant for kids” to “meant for the child in every adult”
    • 4. ‘Real taste of life’This campaign went on to be awarded The Campaign of theCentury
    • 5. Khanewalon Ko Khane Ka Bahana ChahiyeThe campaign was built to increase social acceptance ofchocolates among adults
    • 6. “Kuch meetha ho jaye”
    • 7. “Pappu Paas Ho Gaya”The interactive campaign for "Pappu Pass Ho Gaya" bagged aBronze Lion at the prestigious Cannes Advertising Festival 2006
    • 8. “Kuch meetha hai khana aaj pehli taareekh hai”
    • 9. “Shubh Aarambh”Targeted to the youth who have come of age but stillhave Indian values in their heart
    • 10. “Meethe mein kya hai?”
    • 11. Bad days of Dairy Milk…Worm incident hit CDM…
    • 12. Thank you…