Advertisement & Consumer Behavior

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  • hiii there,

    I'm Nimesh Soni from Gujarat and need your help for making my summer internship project, Please provide me some details and our knowledge about Advertisement and Consumer behavior that you are having



    please mail me if can on nimeshsoni09@gmail.com
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  • Advertisement & Consumer Behavior

    1. 1. advertiser makes Presented by: Nishna Sathyan, K.M
    2. 2. 1. Consumer as decision maker2. Consumer as social being
    3. 3. Four basic stages of consumer decision making 1. Need recognition 2. Information search and alternative evaluation 3. Purchase 4. Post purchase use and evaluation
    4. 4. • Need states arises when ones desired state of affaires differs from one’s actual state• When a current product isn’t performing properly• When the consumer is running out of a product• When another product seems superior to the one currently used
    5. 5. • Extensive information search and careful evaluation of alternatives prior to purchase
    6. 6. • Internal search• External search
    7. 7. Total set awareness set consideration set choice set decisionHead&shoulders Head&shoulders Head&shoulders ?Clear Clear Clear Head&shouldersDove Dove Dove ClearHimalaya Pantene Pantene DovePantene SunsilkSunsilk LorealLoreal GarnierGarnier HimalayaNizoralAsdaElvive…….
    8. 8. Psychological discomfort caused by inconsistencies among aperson’s beliefs, attitudes, and actionsVaries in intensity based on importance of issue and degree ofinconsistency
    9. 9. Culture is what people do, or “the total life ways of a people,the social legacy the individual acquires from his group”
    10. 10. • Defining expression of culture
    11. 11. Often-repeated formalized behaviors involving symbolsRituals are the core element of culture
    12. 12. Persons relative standing in a social system produced bysystematic inequalities in thing such as income, wealth,education, power and status
    13. 13. • Social expression of sexual biology
    14. 14. ‘Don’t simply waste money, first know your consumer andmake advertisements which touches their soul…’
    15. 15. • Thomson, C(2007) ‘Advertising & Integrated Brand Promotion’, Akash Press, New Delhi.• http://wikipedia.org/

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