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Banks are increasingly turning to technology to differentiate themselves from competitors as well as to expand their branch networks or rationalize inefficient networks. Geospatial data and its application play a major role in planning the growth and expansion of banks in this competitive environment. Early forays used GIS software to visualize branch locations in a given locale. The software helped streamline a fundamental planning process-that is, the location of branch sites. GIS software acted as a transformational gateway that broke the doors open for the adoption of Location Intelligence.