How to get started with Facebook (Download and View, contains animation)

Getting started with Facebook

Facebook is about relationships first It’s all about the relationship — Get to know people, be interested in them, chat with them about their business and how it’s going Make it personal — Establish you as a person and as you introduce your business, people will want to know more about what you do, because you have taken the time to know them Build a strong presence — Ultimately it is about building your business, but have fun along the way with all the great new friends you have.

Creating an account in facebook Enter details in the corresponding boxes xxxxxxxxx xxxxxxxxx [email_address] xxxxxxxxxxxxxxxx Click on signup Seville nettles You will receive an email confirming your account

How to effectively create your profile?
Its very important to upload a photo of yourself
It will be true reflection of your personality
Do not upload a company logo or image here
People do business with people, hence a photo will be warm and inviting
If you have a webcam, you can take a picture and upload it immediately to your Profile
Just select Take A Picture from the drop‐down box under Edit your Profile Picture and follow the instructions
Update your profile with as much as information you want to publish

Editing your profile One of the hottest pieces of real estate in facebook is the Mini Bio Box To edit your profile. Click on “Edit My profile” under your photo This is the edit profile area. Each section has a drop down with specific questions you have to answer All the information that you have entered will be available in the “Info” tab Write about who you are and why you are here? This plays a vital role in achieving your targets

Advertising with Facebook Select advertising at the bottom right of your Facebook page

Advertising - Overview
Connect with Real People
Reach over 250,000,000 active Facebook users
Attach social actions to your ads to increase relevance
Create demand for your product with relevant ads
Create Your Facebook Ad
Quickly create image and text-based ads
Advertise your own web page or something on Facebook like a Page or an Event
Choose to pay per click (CPC) or impression (CPM)
Connect with Real People
Track your progress with real-time reporting.
Gain insight about who’s clicking on your ad.
Make modifications to maximize your results.

Preparing your ad Link: Decide whether you want to advertise your own web page or something on Facebook like a Page, Application, Group or Event Ad message: Write clear, targeted ads with concise text that speaks directly to the audience you will reach. The title can have up to 25 characters, and the body can have up to 135 characters. Photo: Put an attractive and relevant image in your ad that is appropriate for the product or service being advertised. Image will be resized to fit in a 110px wide by 80px high box

Fan pages Create a Facebook Page A Facebook Page is a public profile that enables you to share your business and products with Facebook users. Create one in a few minutes with our simple interface. For more details about Facebook Pages, download our Product Guide. Start the Conversation When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends. Drive Customer Awareness Spread the word even further withFacebook Ads. You choose your graphic, text, and target audience. We'll even add available information about their friends' interacting with your Facebook Page, if you choose.

Preparing your Fanpage Name your page The name you give your page is permanent, so make sure that its one that your fans and customers will recognize Upload photos You'll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you. Make it useful and engaging Provide infor-mation that will really help customers and fans. Give photos or videos of your offerings and publish links to your business

Creating Fanpages Click on “Create a page” Fill in the form bureau Jacky Click on “Create Page” Click on “Edit Information” to add further details

Privacy and safety measures for your profile
Facebook allows 2 core principles
You should have control over your personal information
You should have access to information that others want to share
To access your privacy settings, click “Settings” You can edit the information in the various tabs and set a privacy level

How to friends in Facebook You can upload your contacts from Google, Yahoo and AOL, or by simply typing in their email address. Click on Friends in the Title Bar and select Invite Friends. To invite your friends from your email listing please type in your email password and click on “Find Friends”. Facebook do not share any passwords You can also type in your Friends’ name in the “Search” bar and find friends

Joining and creating groups Groups are another way to find new friends that are interested in the same things you are. Look for both personal and business groups to join. You can join up to 300 groups and each group has a limit of 5,000 members.
To access or establish a Group, click on Applications in the lower left corner of your Facebook Page
Browse Applications for Groups
Add the Application for Groups to your Page.
All groups require a group name, description and group type
Joining Groups is as easy as typing your keyword or search phrase in the Search for Groups area and finding the groups you would like to join
Make sure the Group is active and has recent content

How to maximize your impact on facebook
Add a Facebook Badge to your current Website and blog. The Create a Facebook Badge link is located on the lower left sidebar of your Personal Profile
Import your Blog into Facebook Personal Profile and Public Profile Pages through Notes.
Add the Twitter Application to incorporate your Twitter Feed.
Add the Friendfeed Application.
Add a LinkedIn Badge to your Page.
Add the Business Cards Application.

More things you can do
If you use Microsoft Outlook for your contact and email management, add the FBLook Application. This allows you to update your Facebook Status from your Outlook.
iPhone and Blackberry Applications for your phone to stay connected on the go.
Facebook Connect allows the user to easily share and distribute information they find on other sites throughout the Web to their friends via Facebook Feed, requests, and notifications.
Facebook Ads to promote a product or service on Facebook
Review Statement of Rights and Responsibilities http://www.facebook.com/terms.php?ref=pf
Add the Static FBML Application to your Public Profile Page
Organize your News Feed using Filters to manage specific groups for better communication
Get familiar with the Help section.

Facebook stats
More than 250 million active users
More than 120 million users log on to Facebook at least once each day
More than two-thirds of Facebook users are outside of college
The fastest growing demographic is those 35 years old and older
Average user has 120 friends on the site
More than 5 billion minutes are spent on Facebook each day (worldwide)
More than 30 million users update their statuses at least once each day
More than 8 million users become fans of Pages each day
More than 1 billion photos and 10 million videos uploaded to the site each month
More than 1 billion pieces of content shared each week
More than 2.5 million events created each month
More than 45 million active user groups exist on the site
More than 50 translations available on the site, with more than 40 in development
About 70% of Facebook users are outside the United States
More than one million developers and entrepreneurs from more than 180 countries
Every month, more than 70% of Facebook users engage with Platform applications
More than 350,000 active applications currently on Facebook Platform
More than 200 applications have more than one million monthly active users
There are more than 30 million active mobile users on Facebook
Mobile Facebook users are almost 50% more active on Facebook than non-mobile users.
There are more than 150 mobile operators in 50 countries working to deploy and promote Facebook mobile products
General Growth User Engagement Applications International Growth Platform Mobile

How to get started with Facebook (Download and View, contains animation)

by 1618BusinessSolutions on May 31, 2010

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