How to use content marketing for my business

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Each business runs a marketing campaign for a different purpose. What is yours? How will align a content marketing strategy to achieve your objectives?

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How to use content marketing for my business

  1. 1. Title of the Vide o How do I use content marketing for my business? This is where we stopped last time. Let’s continue
  2. 2. Title of the Vide o Why do we need content marketing? Every business runs a marketing campaign to achieve an objective. So, what is your objective? What do you need out of it?
  3. 3. Title of the Vide o Objectives •Lead generation •Increasing network •Inviting business plans •Increasing Sales It could be anything
  4. 4. WHAT IS NEXT? •Build your brand strategy •Study different media •Identify media that can promote your cause •Create content for each medium •Publish it •Watch what works Does this sound like a normal media plan?
  5. 5. YOUR BRAND POSITIONING See how your consumers perceive your brand. Position it around the needs of your consumers Ask them for feedback Generate a branding plan
  6. 6. CHOOSE SOCIAL MEDIA
  7. 7. CHOOSE CONTENT Videos E-books Info graphics Images Webinars White papers Text/ Copy
  8. 8. Title of the Vide o Create Content Calendar Create a calendar by topic, content type, social channel, date, time and customized messaging
  9. 9. Title of the Vide o Publish your content •After you publish it, track which channel gives you what and which type of content works well on it. •Remember audience on each channel is different.
  10. 10. Title of the Vide o Track changes •Analyze each social media channel and each content type. •Learn the demographics of visitors •Make it interactive and get feedback
  11. 11. LEAD GENERATION “How do I generate leads out of this process?” “That will be lengthy conversion. Let’s talk over a cup of coffee next time. Until then stay connected on Linkedin…” in.linkedin.com/in/nischalagnihotri/

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