Gomez why-the-mobile-web-is-disappointing-end-users-101609-091019082553-phpapp02

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Gomez why-the-mobile-web-is-disappointing-end-users

Gomez why-the-mobile-web-is-disappointing-end-users

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Transcript

  • 1. WHY THE MOBILE WEB IS DISAPPOINTING END-USERS
    A Study Of Consumers’ Mobile Web Experiences Conducted By Equation Research On Behalf Of Gomez, Inc.
    Fall 2009
  • 2. Mobile users have high expectations for mobile Web performance
  • 3. 58% of mobile phone users expect websites to load as quickly, almost as quickly or faster on their mobile phone, compared to the computer they use at home*
    *Among adults who accessed the internet with a mobile phone in the past 12 months (n=1,001) – Gomez Mobile Web Experience Survey conducted by Equation Research
  • 4. 60% of mobile web users have had a problem in the past year when accessing a website on their phone*
    *Among adults who accessed the internet with a mobile phone in the past 12 months (n=1,001) – Gomez Mobile Web Experience Survey conducted by Equation Research
  • 5. Slow load time was the number one issue, experienced by almost 75% of them*
    *Among adults who accessed the internet with a mobile phone in the past 12 months (n=602) – Gomez Mobile Web Experience Survey conducted by Equation Research
  • 6. Followed by 51% who experienced a mobile site which crashed / froze / received an error*
    *Among adults who accessed the internet with a mobile phone in the past 12 months (n=602) – Gomez Mobile Web Experience Survey conducted by Equation Research
  • 7. A mobile service that is slow, or worse not functioning, negatively impacts revenue, increases cost and damages brand equity
  • 8. 52% of consumers are unlikely to return to a website they had trouble accessing from their phone*
    *Among adults who accessed the internet with a mobile phone in the past 12 months (n=1,001) – Gomez Mobile Web Experience Survey conducted by Equation Research
  • 9. And 40% said they’d likely visit a competitor’s mobile website instead*
    *Among adults who accessed the internet with a mobile phone in the past 12 months (n=1,001) – Gomez Mobile Web Experience Survey conducted by Equation Research
  • 10. Do you know:
    • Is your website meeting mobile users’ expectations?
    • 11. Are your third parties and vendors delivering the performance and availability you expect?
    • 12. Does your mobile site perform and function as intended across the devices and networks your customers use?
  • DON’T LEAVE THE MOBILE WEB EXPERIENCE TO CHANCE
    Download the complete report "Why the Mobile Web is Disappointing End-Users" now at Gomez.comhttp://www.gomez.com/resources/whitepapers/mobile-survey-whitepaper/