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Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
Viral Advertising of Movies
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Viral Advertising of Movies

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Movies have affected by the VIRAL fever!!!!! …

Movies have affected by the VIRAL fever!!!!!
Movies have started to do Viral Marketing & Advertising to pull in more audience to the movie halls.
Lets take a glance.

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Transcript

  • 1. VIRAL ADVERTISING OF MOVIES NIRMAL K
  • 2. why Movies are going for Viral Marketing?
  • 3. 1. High Budget/ Expense
  • 4. 2. High rate of competition
  • 5. 3. Piracy
  • 6. 4. Influence of other media on people
  • 7. 1999 Direction: Eduardo Sanchez & Daniel Myrick Produced by: Robin Cowie & Gregg Hale Weaknesses of the film : Tiny budget, unrecognizable actors & limited point of view BlairWitch.com, a heavily-promoted tie-in website that treated the film as if it were a genuine documentary Less than a month after the film's release, BlairWitch.com had received nearly 80 million hits On a production budget of $60,000, The Blair Witch Project outgrossed expensive horror films like Sleepy Hollow and The Haunting by tens of millions
  • 8. 2001 Written, Directed & Produced by: Steven Spielberg Alternate Reality Game: THE BEAST A murder mystery set in the year 2142, with a scope that eventually included thousands of websites, a series of real-time faxes & phone calls and "anti-robot" rallies in 3 major U.S. cities. "The Beast" was the first truly successful ARG More than 3 million people participated in the game, from dozens of countries across the world, before its solution was reached in the weeks leading up to A.I. Artificial Intelligence's release But if "The Beast" offered a new example for complex, expansive viral marketing, it also showed viral marketing's limitations. For all the effort that went into the game, relatively few showed up to see A.I. Artificial Intelligence, which grossed just more than three-quarters of its $100 million budget domestically.
  • 9. 2008 Produced by Legendary Pictures (with Warner Bros) Distributed by Warner Bros Directed by Christopher Nolan Budget : $185 million ARG: WHY SO SERIOUS? More than 10 million players/participants across the world Cell phones soon began to receive calls from the Joker. In the face of a growing, nationwide Joker army, District Attorney Harvey Dent pushed back, and 33 U.S. cities saw citizens participate in "I believe in Harvey Dent" campaign rallies.
  • 10. In the week before The Dark Knight's release, the "Why So Serious?" ARG ended with hundreds of players gathering in downtown New York City under the Bat Signal, which was projected onto a building. When the symbol was suddenly "defaced" by the Joker, it signified the film's beginning—and the game's end.
  • 11. OFFLINE
  • 12. Releasing Strategy A unique feature of The Dark Knight is that the opening sequence was shot using IMAX technology. It was the first time ever that a major feature film had been even partially shot using IMAX cameras The Dark Knight's opening sequence and closing montage of other scenes from the film, was screened with selected IMAX screenings of I Am Legend, which was released on December 14, 2007. A theatrical teaser was also released with nonIMAX showings of I Am Legend, and also on the official website. Warner Bros. held the world premiere for The Dark Knight in New York City on July 14, 2008.It was held in an IMAX cinema with the film's composers James Newton Howard and Hans Zimmer playing a part of the film score live. The film was released July 24, 2008 in the United Kingdom – right at the start of the summer holidays In the United States and Canada it was distributed to 4,366 screens, breaking the previous record for the highest number of cinemas held by Pirates of the Caribbean Warner Bros. re-released the film in traditional cinemas and IMAX cinemas in January 2009 to further the films chances of winning an Oscar
  • 13. BOX OFFICE The Dark Knight earned $534,858,444 in North America and $469,700,000 in other territories for a worldwide total of $1,004,558,444 It became the fourth film in history to gross more than $1 billion worldwide and the highest-grossing film of 2008 worldwide. It is currently the 17th -highest-grossing film of all time worldwide. It made $199.7 million on its worldwide opening weekend which ranks 28th on the all-time chart. It finally accomplished its goal, to cross the $1-billion-mark, in February 2009.Therefore, as of March 2009, its total earnings stand at over $1 billion worldwide.
  • 14. 2012 Direction: Ridley Scott Produced by: Ridley Scott, David Giler & Water Hill •Usual theatrical trailers , 15second commercials, guest appearances by its stars on a variety of late-night shows • A TED Talk delivered by one of the characters in the story • Video explaining the technology behind the humanoid in the story
  • 15. 2012 Direction: Peter Jackson Produced by: Carolynne Cunningham, Zane Weiner & Fran Walsh In preparation for the release of Peter Jackson's The Hobbit: An Unexpected Journey Air New Zealand has something up its sleeve once again. Air New Zealand is also offering a global sweepstakes. Count the hidden Elvish codes in the safety video, then visit the website to unlock the code and enter to win a round-trip on Air New Zealand for you and a friend to attend the World Premiere Screening of The Hobbit: An Unexpected Journey, six nights accommodation in New Zealand, a movie set tour in Matamata, WETA Cave Visit in Wellington and other great Middle Earth prizes.
  • 16. http://www.youtube.com/watch? v=cBlRbrB_Gnc
  • 17. http://www.traskindustries.com/
  • 18. http://www.youtube.com/watch? v=WJiFRdX1MUg
  • 19. Around 900 Indian movies released in 2013( all regional languages are included) Gross Box Office of Indian film Industry : US$1.1 billion(as per 2011 data) Bollywood is the major industry in India Market for Bollywood movies are spreading round the globe
  • 20. The first Indian movie to get viral
  • 21. Every aspect of the movie DHOOM was viral : Bikes, Songs, Dance numbers, etc.
  • 22. Got viral due to its promo song KOLAVERI DI
  • 23. Malayalam movie : 22 FEMALE KOTTAYAM
  • 24. PROMO VIDEOS http://www.youtube.com/watch? v=PcGIljuAIYQ http://www.youtube.com/watch? v=z-lIT7AY8sI http://www.youtube.com/watch? v=Y2PGDNAWRO0
  • 25. Malayalam movie : DA THADIYA
  • 26. On the releasing day of the movie, free tickets were given to the people who weighed more than 100kg at major releasing centers http://www.youtube.com/watch?v=ndaFxhSj8PQ http://www.youtube.com/watch?v=4JGw7FO9Dok
  • 27. MERCHANDISING
  • 28. Viral marketing may raise fan hype from "excited" to "very excited," but it has a much harder time convincing anyone who's not already sold on a film to participate in the games/events—let alone buy a ticket to the movie. But financial and practical concerns aside, it's easy to appreciate the viral marketing campaign for what it really is: a love letter to the fans. And for the industry dealing with increasingly fickle audiences, keeping fans happy may be motivation enough.

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