TATA MOTORSPRESENTED BY – CHANDAN KUMAR NIRALA ID:-2720354 Contd.-9555150596
2 WHAT IS AN INDUSTRY ? Industry refers to the production of an economic good within an economy. TYPES OF INDUSTRY Economic Primary Secondary Tertiary Quaternary sectors sectors sectors sectors sectors Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
3 The automotive industry designs, develops, manufactures, markets, and sells the worlds motor vehicles. The automotive industry is one of the most important economic sectors by revenue. The term automotive industry usually does not include industries dedicated to automobiles after delivery to the customer, such as repair shops and motor fuel filling stations. Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
4 FOUNDER - JRD TATA HEADQUARTERS - MUMBAI,INDIA KEY PEOPLE - RATAN TATA,CHAIRMAN PARENT COMPANY - TATA GROUP SUBSIDIARIES - JAGUAR AND LANDROVER PRODUCTS - AUTOMOBILES AND ENGINES Consolidated Net Revenue grows by 22% in 2010-11 Consolidated Profit Rs.2,424 crores (Rs.650 crores in 2009-10) Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
5 “Leadership with trust .” Employee Focus: Make the organization a Great Place to work . Community Focus: Be a responsible corporate citizen . Supplier Focus: Treat Suppliers as partners . Shareholders Focus: Demonstrate superior results . Customer Focus: Improve Customer Satisfaction. Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
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7 At Tata Motors, employees are invaluable assets and their career and personal growth are of prime concern to the Company. It provides a congenial atmosphere to work, learn and grow. It conducts various programmes to train their staff in the latest and the best technology and management practices. The Company through its in-house vocational training and apprenticeship programmes trains the technicians at Tata Motors. Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
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Individuals elected by a corporation’s shareholders to overseethe management of the corporation 9 Position Personnel Chairman Mr. Ratan N Tata Vice President Mr. Ravi Kant Managing Director P M Telang Managing Director & Group Carl-Peter Forster CEO Additional Director Mr. V R Mehta Company Secretary H K Sethna Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
10 It provides excellent facilities for employees at plant locations. It covers an area of 1200 acres and has quarters for all its workers. Civic amenities make the townshipPrepared By:-Chandan Kumar Nirala,GNIT MBA 272 self sufficient.
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12 2002-an auto policy was formulated by the Indian Government. Auto fuel policy was formulated to meet emission norms. To ensure a balanced transition to Indian economy and local industries at minimal risks. A weighted tax deduction of up to 150% for in house research and R&D activities. They have to abide by all labor laws in the multiple countries where they have manufacturing plants. Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
13 The Indian economy has grown at 9.6% per annum . Establishment of India as a manufacturing hub, for mini, compact cars, OEMs and for auto components. Govt. has granted concessions, such as reduced interest rates for export financing. Example: If the price of the aluminium required to make engine blocks goes up in Kenya, Tata has the option to get the aluminium from other suppliers in Europe or Asia who would normally get from for production in Ukraine or Russia. Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
14 Indian customers are highly discerning, educated and well informed. They are price sensitive and put a lot of emphasis on value for money. They also maintain a local market understanding and knowledge throughout the different markets Tata conducts business in. Some economic issues that Tata Motors face must also be looked at from a more localized perspective. E.g. For instance, the market in India for cars is much different than the market for cars in Italy. For one, India has over one billion more people than Italy does, thus the market is much larger or not as limited. Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
15 Tata motors is changing, adapting and evolving to stay competitive in the automotive game with their rapid growth and extensive R&D. Tata Motors unveiled the electric versions of passenger car Tata Indica and commercial vehicle Tata Ace. Both run on lithium batteries. It provides specialised engineering and design services, product lifecycle management and product-centric information technology services. Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
16 In 2004, the acquisition of Daewoo Commercial Vehicle of South Korea. In 2005, Hispano Carrocera – Spanish bus manufacturing company. In 2006, TML has formed 51:49 Joint Venture with Marcopolo, Brazil-based global leader in bus body building. In 2007, TML also formed a joint venture with Fiat. In 2008, the acquisition of British Jaguar Land Rover (JLR) business. Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
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A person, company or other entity which buys good and services produced by another person, company or other18 entity It believes in providing customer satisfaction and safety. They have an wide array of value added services that you could choose from. It provides its customers with high performance automobiles. It undertakes efficient and customer friendly sales and service network. Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
A company which supplies parts or services to another company19 SUPPLIERS SUPPLY SAINT GOBAIN GLASS •JOHNSON CONTROLS SEATING •FREUDENBERG ENGINE SEALING •CAPARO INNER STRUCTURE PANELS •ITW DELTAR OUTSIDE & INSIDE DOOR HANDLES •TRW BRAKE SYSTEM •CONTINENTAL AG GASOLINE FUEL SUPPLY SYSTEM •DENSO WINDSHIELD WIPER SYSTEM There are also many other suppliers like the FICOSA, BEHR, MAHLE, Prepared By:-Chandan Kumar Nirala,GNIT MBA 272 TEXSPIN, BOSCH ,HSI AUTO,DELPHI etc..which supply various other materials.
Any person or entity which is a rival against another.A company in the same or similar industry which offers a similar product or service20 Tata Motors relies heavily on its sales in India. Tata Motors now faces stiff competition from fellow compatriots like Mahindra, Maruti as well as multinational brands like Toyota and Chevrolet. It has faced controversy over developing the ‘Nano’. Ashok Leyland, Tatas biggest competitor in the Indian heavy commercial vehicle market. Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
Party with which a long term agreement is reached for sharing of physical and/or intellectual resources in achievement of defined common21 objective. Fiat and Tata already have a 50-50 joint venture in India. Tata’s partnership with ford to take over JLR is also categorized as strategic partnership. Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
22 Tata Motors does not follow any specific culture. It implements several environment-friendly technologies in manufacturing processes. Enhances resource conservation. CSR is a form of strategic management which would encourage them to scan and think literally about its relationship which contributes in changing the By:-Chandan Kumar Nirala,GNIT MBA 272 Prepared world.
23 It is an overall strong company that has found strength and expansion through its parent company, acquisitions and mergers. It is overreaching by adding luxury brands to pair with the Nano, the worlds cheapest car. They have grown internationally in selected markets Prepared By:-Chandan Kumar Nirala,GNIT MBA 272