Limited european baby diaper price survey
Upcoming SlideShare
Loading in...5
×
 

Limited european baby diaper price survey

on

  • 1,104 views

 

Statistics

Views

Total Views
1,104
Views on SlideShare
1,081
Embed Views
23

Actions

Likes
0
Downloads
13
Comments
0

2 Embeds 23

http://www.linkedin.com 17
https://www.linkedin.com 6

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Limited european baby diaper price survey Limited european baby diaper price survey Presentation Transcript

  • Limited European Baby Diaper Price Survey February - March 2012During February and March 2012 and thanks to my colleagues cooperation (see names below), I have managed to collect indicative shelfprices for baby diapers from several leading retailers in Europe. In the table attached, you will see prices from United Kingdom, Germany,France, Italy and Israel. The prices and the product pictures were taken from actual retailers selves (not website) and reflect only thesituation at a specific location and time.We have broken down the data to show and compare prices for Brand and Store Brand, for Premium, Standard, Economy and Ecology,and we have tried to present it in a way that will give the majority information at a glance.Main findings & ConclusionsPrices vary quit significantly from retailer to retailer and dramatically from country to country.For Example: The average shelf price for a single premium branded Large size (#4) diaper is € 0.24, but in some major European retailerslike Carrefour in France the price we have found is €0.46!! At the same time you can find identical diapers that are selling in Germany at€ 0.22 and in Israel at € 0.15!!France is by far the most expensive market in these specific findings, and the cheapest one is Israel.In some cases the difference between premium and standard is not very clearThe average European price is misleading. The price comparison could be done between countries and within each country.As expected, the average store brands prices are 20-30% lower than international brands, however in some cases the difference can goup to 45%.In countries where major brands prices go below € 0.20 there is probably no room for store brands,and the local national brands are also in question.
  • Average price for branded Average price for store brands Europ Franc Germany Italy UK Israel Europ Franc Germany Italy UK Israel e e e ePremium € 0.24 € 0.38 € 0.26 € € € Premium € 0.20 € 0.21 € 0.14 N/A € N/A 0.33 0.26 0.18 0.195Standard € 0.25 € 0.32 € 0.21 € € € Standard € 0.18 € 0.22 € 0.14 € € N/A 0.26 0.23 0.19 0.21 0.180Economy € 0.20 € 0.23 € 0.18 N/A € € Economy € 0.12 € 0.11 N/A € € N/A 0.18 0.14 0.17 0.096I hope you’ll find this interesting and will appreciate any remarks or extra information you wish to add.*Special thanks to the people who helped me with the data collection:Marie Axelle, Leonardo Viareggi, Nicoletta Moretti, Fabrizio Coladonato, Catherine Boisson, Markus Utz, Suzi Loofe
  • Level/Type Pack Price (Incl. Unit price VAT Unit Price Ex Brands Country Shop Type Shop Name Brand Name Size Pack Count Date PicsPremium VAT) € Inc. VAT Rate VAT Pampers France Supermarket Auchan Active Fit 4 34 11.80 € 0.35 € 19.6% 0.29 € Feb-12 Pampers France Supermarket Auchan Active Fit 4 60 20.00 € 0.33 € 19.6% 0.28 € Feb-12 Pampers France Supermarket Auchan Active Fit 4 84 25.00 € 0.30 € 19.6% 0.25 € Feb-12 P Pampers Pampers France France Supermarket Supermarket Carrefour Carrefour Active Fit Active Fit 4 4 28 50 12.97 € 21.26 € 0.46 € 0.43 € 19.6% 19.6% 0.39 € 0.36 € Feb-12 Feb-12 Pampers France Supermarket Carrefour Active Fit 4 96 36.96 € 0.39 € 19.6% 0.32 € Feb-12 4 50 18.50 € 0.37 € 19.6% 0.31 € r Pampers Pampers France Germany Supermarket Supermarket Leclerc Kaufland Active Fit Active Fit 4 32 8.65 € 0.27 € 19.0% 0.23 € Feb-12 Mar-12 Pampers Germany Supermarket REWE Active Fit 4 32 9.95 € 0.31 € 19.0% 0.26 € Mar-12 e Pampers Pampers Germany Italy Drug Supermarket DM ESSELUNGA Active Fit PAMPERS PROGRESSI 4 4 40 48 8.65 € 18.90 € 0.22 € 0.39 € 19.0% 21.0% 0.18 € 0.33 € Mar-12 Mar-12 m 0.83₤=1€ Pampers UK Supermarket Asda Active Fit 4 68 15.58 € 0.23 € 0.0% 0.23 € Mar-12 4 46 11.99 € 0.26 € 0.0% 0.26 € i Pampers UK Supermarket Sainsbury Active Fit Mar-12 Pampers UK Supermarket Sainsbury Active Fit 4 68 15.59 € 0.23 € 0.0% 0.23 € Mar-12 Pampers UK Supermarket Tesco Active Fit 4 27 7.76 € 0.29 € 0.0% 0.29 € Mar-12 Pampers UK Supermarket Tesco Active Fit 4 46 11.99 € 0.26 € 0.0% 0.26 € Mar-12 u Pampers UK Supermarket Tesco Active Fit 4 68 15.58 € 0.23 € 0.0% 0.23 € Mar-12 Huggies Italy Supermarket ESSELUNGA NATURAL FIT 4 48 15.90 0.33 € 21.0% 0.27 € Mar-12 m = 0.20 € 1₪ Pampers Israel Supermarket Super sol Active baby 4 54 10.00 0.19 € 16.0% 0.16 € Mar-12 Pampers Israel Supermarket Yesh Active baby 4 120 18.00 0.15 € 16.0% 0.13 € Mar-12 B Pampers Pampers Israel Israel Supermarket Drug Mega Super Pharm Active baby Active baby 4 4 104 54 14 11 0.13 € 0.20 € 16.0% 16.0% 0.12 € 0.18 € Mar-12 Mar-12 Pampers Israel Supermarket Super sol Premium Care 4 52 11.46 0.22 € 16.0% 0.19 € Mar-12 r Pampers Pampers Israel Israel Supermarket Drug Mega Super Pharm Premium Care Premium Care 4 4 104 52 22.00 11.00 0.21 € 0.21 € 16.0% 16.0% 0.18 € 0.18 € Mar-12 Mar-12 a Huggies Huggies Huggies Israel Israel Israel Supermarket Supermarket Supermarket Super sol Yesh Mega Freedom Freedom Freedom 4 4 4 52 52 104 10.80 7.80 18.00 0.21 € 0.15 € 0.17 € 16.0% 16.0% 16.0% 0.18 € 0.13 € 0.15 € Mar-12 Mar-12 Mar-12 Huggies Israel Drug Super Pharm Freedom 4 52 9.60 0.18 € 16.0% 0.16 € Mar-12 n Huggies Huggies Israel Israel Supermarket Supermarket Rami Levi Super sol Freedom Organic Cotton 4 4 52 52 9.00 10.86 0.17 € 0.21 € 16.0% 16.0% 0.15 € 0.18 € Mar-12 Mar-12 4 52 9.60 0.18 € d Huggies Israel Drug Super Pharm Organic Cotton 16.0% 0.16 € Mar-12 Huggies Israel Supermarket Rami Levi Organic Cotton 4 52 8.99 0.17 € 16.0% 0.15 € Mar-12 Tafnukim Israel Supermarket Yesh Perfect 4 50 9.60 0.19 € 16.0% 0.17 € Mar-12 s Tafnukim Israel Supermarket Rami Levi Perfect 4 50 8.60 0.17 € 16.0% 0.15 € Mar-12 Baby Sitter Israel Supermarket Rami Levi Baby Sitter 4 52 7.20 0.14 € 16.0% 0.12 € Mar-12
  • Pack Price (Incl. Unit price VAT Unit Price ExLevel/Type Premium Brands Country Shop Type Shop Name Brand Name Size Pack Count Date Pictures VAT) € Inc. VAT Rate VAT Pampers France Supermarket Auchan Baby Dry 4 34 12.19 0.36 € 19.6% 0.30 € Feb-12 Pampers France Supermarket Auchan Baby Dry 4 60 17.87 0.30 € 19.6% 0.25 € Feb-12 Pampers France Supermarket Auchan Baby Dry 4 92 21.90 0.24 € 19.6% 0.20 € Feb-12 Pampers France Supermarket Carrefour Baby Dry 4 30 11.83 0.39 € 19.6% 0.33 € Feb-12 Pampers France Supermarket Carrefour Baby Dry 4 56 21.04 0.38 € 19.6% 0.31 € Feb-12 Pampers France Supermarket Carrefour Baby Dry 4 72 25.32 0.35 € 19.6% 0.29 € Feb-12 Pampers France Supermarket Carrefour Baby Dry 4 112 36.73 0.33 € 19.6% 0.27 € Feb-12 S Pampers Pampers Pampers Germany Germany Germany Supermarket Drug Supermarket Kaufland DM REWE Baby Dry Baby Dry Baby Dry 4 4 4 37 37 84 8.65 8.65 15.99 0.23 € 0.23 € 0.19 € 19.0% 19.0% 19.0% 0.20 € 0.20 € 0.16 € Mar-12 Mar-12 Mar-12 0.83₤=1€ Pampers UK Supermarket Asda Baby Dry 4 30 6.00 € 0.20 € 0% 0.20 € Mar-12 t B Pampers Pampers Pampers UK UK UK Supermarket Supermarket Supermarket Sainsbury Sainsbury Tesco Baby Dry Baby Dry Baby Dry 4 4 4 30 52 30 7.79 € 11.99 € 7.79 € 0.26 € 0.23 € 0.26 € 0% 0% 0% 0.26 € 0.23 € 0.26 € Mar-12 Mar-12 Mar-12 Pampers UK Supermarket Tesco Baby Dry 4 52 11.99 € 0.23 € 0% 0.23 € Mar-12 a r Pampers UK Supermarket Tesco Baby Dry 4 78 15.59 € 0.20 € 0% 0.20 € Mar-12 Pampers Italy Supermarket ESSELUNGA Baby Dry 4 27 8.99 € 0.33 € 21% 0.28 € Feb-12 4 44 11.70 € 0.27 € 21% 0.22 € n a Pampers Italy Supermarket IPER Sole E Luna Feb-12 Pampers Italy Supermarket FAMILA Sole E Luna 4 22 7.99 € 0.36 € 21% 0.30 € Feb-12 Huggies France Supermarket Carrefour Super Dry 4 60 19.57 0.33 € 19.6% 0.27 € Feb-12 Huggies France Supermarket Auchan Super Dry 4 17.46 0.29 € 19.6% 0.24 € Feb-12 d n Huggies Germany Supermarket Edeka Super Dry 4 60 40 6.95 0.17 € 19% 0.15 € Mar-11 0.83₤=1€ Huggies UK Supermarket Asda Super Dry 4 76 14.38 € 0.19 € 0% 0.19 € Mar-12 a d Huggies Huggies Huggies UK UK UK Supermarket Supermarket Supermarket Sainsbury Sainsbury Tesco Super Dry Super Dry Super Dry 4 4 4 32 56 56 7.78 € 11.98 € 11.98 € 0.24 € 0.21 € 0.21 € 0% 0% 0% 0.24 € 0.21 € 0.21 € Mar-12 Mar-12 Mar-12 s 4 55 13.15 € 0.24 € 21% 0.20 € r Huggies Italy Supermarket ESSELUNGA Super Dry Feb-12 1₪ = 0.20 € Titulim Israel Supermarket Super sol Premium 4 48 8.00 0.17 € 16% 0.14 € Mar-12 Titulim Israel Supermarket Yesh Premium 4 48 9.80 0.20 € 16% 0.18 € Mar-12 d Titulim Titulim Titulim Israel Israel Israel Israel Supermarket Drug Supermarket Mega Super Pharm Rami Levi Premium Premium Premium 4 4 4 48 48 48 8.40 10.00 7.98 0.18 € 0.21 € 0.17 € 16% 16% 16% 0.15 € 0.18 € 0.14 € Mar-12 Mar-12 Mar-12 Litufim Israel Supermarket Yesh Stretch 4 32 7.60 0.24 € 16% 0.20 € Mar-12 Litufim Israel Supermarket Mega Stretch 32 6.20 0.19 € 16% 0.17 € Mar-12 Litufim Israel Supermarket Rami Levi Stretch 4 48 6.60 0.14 € 16% 0.12 € Mar-12
  • Pack Price (Incl. Unit price Inc. VAT Unit Price ExLevel/Type Economy Brands Country Shop Type Shop Name Brand Name Size Pack Count VAT) € VAT Rate VAT Date Pictures Pampers France Supermarket Auchan Simply Dry 4 44 10.15 0.23 € 19.6% 0.19 € Feb-12E b Pampers Germany Drug DM Simply Dry 4 40 6.95 0.17 € 19% 0.15 € Aug-11c ro Ontex Germany Supermarket Kaufland Ontex Baby charm 4 30 3.99 0.13 € 19.0% 0.11 € Mar-12 an Pampers UK Supermarket ASDA Simply Dry 4 40 0.83₤=1€ 6.00 € 0.15 € 0% 0.15 € Mar-12 n Pampers UK Supermarket ASDA Simply Dry 4 80 11.98 € 0.15 € 0% 0.15 € Mar-12o Pampers UK Supermarket Sainsbury Simply Dry 4 26 5.40 € 0.21 € 0% 0.21 € Mar-12 d Pampers Pampers UK UK Supermarket Supermarket Tesco Tesco Simply Dry Simply Dry 4 4 26 50 5.40 € 8.75 € 0.21 € 0.17 € 0% 0% 0.21 € 0.17 € Mar-12 Mar-12m Pampers UK Supermarket Tesco Simply Dry 4 80 12.00 € 0.15 € 0% 0.15 € Mar-12 sy Litufim Israel Supermarket Rami Levi Stretch 4 40 5.60 € 0.14 € 16% 0.12 € Mar-12
  • Level/Type Premium Store Brand Country Shop Type Shop Name Brand Name Size Pack Count Pack Price (Incl. VAT) € Unit price Inc. VAT VAT Rate Unit Price Ex VAT Date Pictures Store Brand France Supermarket Carrefour Carrefour baby 4 34 8.25 0.24 € 19.6% 0.20 € Feb-12 Store Brand France Supermarket Carrefour Carrefour baby 4 50 11.88 0.24 € 19.6% 0.20 € Feb-12 S Store Brand France Supermarket Auchan Comfort Plus 4 32 7.58 0.24 € 19.6% 0.20 € Feb-12 Store Brand France Supermarket Auchan Comfort Plus 4 58 13.00 0.22 € 19.6% 0.19 € Feb-12 t Store Brand France Supermarket Auchan Comfort Plus 4 93 16.13 0.17 € 19.6% 0.15 € Feb-12 o Store Brand Store Brand France France Supermarket Supermarket Leclerc Leclerc MD - Ultra Comfort MD - Ultra Comfort 4 4 34 62 7.58 13.3 0.22 € 0.21 € 19.6% 19.6% 0.19 € 0.18 € Feb-12 Feb-12P rr Store Brand France Supermarket Intermarche Label Premium 4 46 12.06 0.26 € 19.6% 0.22 € Feb-12 ee Store Brand Germany Supermarket Aldi Mamia Premiumwindeln 4 50 6.99 0.14 € 19.0% 0.12 € Mar-12m 4 42 5.75 0.14 € 19.0% 0.12 € b Store Brand Germany Supermarket dm Babylove Aktiv Plus Mar-12i 0.83₤=1€ r Store Brand UK Supermarket Sainsbury Little ones explore 4 28 6.14 0.22 € 0.0% 0.22 € Mar-12u Store Brand UK Supermarket Sainsbury Little ones explore 4 50 8.66 0.17 € 0.0% 0.17 € Mar-12 a Store Brand UK Supermarket Tesco Baby Superfit 4 26 5.86 0.23 € 0.0% 0.23 € Mar-12m Store Brand UK Supermarket Tesco Baby Superfit 4 46 7.88 0.17 € 0.0% 0.17 € Mar-12 n d Store Brand Little Angels Fit U. Dry 4 40 6.68 0.17 € 0.0% 0.17 € Mar-12 s Store Brand UK Drug Boots Active Stretch 4 26 4.80 0.18 € 0.0% 0.18 € Mar-12
  • Level/Type Standard Store Country Shop Type Shop Name Brand Name Size Pack Count Pack Price (Incl. VAT) € Unit price Inc. VAT VAT Rate Unit Price Ex VAT Date Pictures brands S Store Brand France Supermarket Auchan Changes 4 40 7.3 0.18 € 19.6% 0.15 € Feb-12 t Store Brand France Supermarket Leclerc Mots Denfants 4 72 12.6 0.18 € 19.6% 0.15 € Feb-12 S o Store Brand France Supermarket Intermarche Label Agility 4 34 8.75 0.26 € 19.6% 0.22 € Feb-12 t r Store Brand France Supermarket Intermarche Label Agility 4 62 11.62 0.19 € 19.6% 0.16 € Feb-12 Germany Drug DM Babylove 4 42 5.75 0.14 € 19% 0.12 € Feb-12 a e 0.83₤=1€ n Store Brand UK Supermarket Sainsbury Little ones dry 4 50 7.82 € 0.16 € 0.0% 0.16 € Mar-12 d B Store Brand UK Supermarket Tesco Baby Ultra dry 4 26 5.62 € 0.22 € 0.0% 0.22 € Mar-12 a r Store Brand UK Supermarket Tesco Baby Ultra dry 4 50 7.45 € 0.15 € 0.0% 0.15 € Mar-12 r a Store Brand UK Supermarket Asda Little Angels comfort Dry 4 48 6.68 € 0.14 € 0.0% 0.14 € Mar-12 d n UK Drug Boots Super Dry 4 26 4.79 € 0.18 € 0.0% 0.18 € Mar-12 d s Uk Drug Super Drug Nappies 4 26 4.79 € 0.18 € 0.0% 0.18 € Mar-12 Store Brand Italy Supermarket ESSELUNGA ESSELUNGA 4 56 11.49 € 0.21 € 21% 0.17 € Feb-12
  • Level/Type Economy Store Country Shop Type Shop Name Brand Name Size Pack Count Pack Price (Incl. Unit price Inc. VAT Unit Price Ex Date Pictures VAT) € VAT Rate VAT brands E Store Brand France Supermarket Carrefour One (1) 4 56 6.160 € 0.110 € 19.6% 0.092 € Feb-12 c o Store Brand France Supermarket Auchan Couches 4 56 6.190 € 0.111 € 19.6% 0.092 € Feb-12 n B o r m Store Brand France Supermarket Intermarche Top Budget 4 56 5.990 € 0.107 € 19.6% 0.089 € Feb-12 a y n 0.83₤=1€ d S s Store Brand UK Supermarket Tesco Value 4 28 2.676 € 0.096 € 0.0% 0.096 € Mar-12 t o r Italy Supermarket EUROSPIN EUROSPIN 4 23 3.990 € 0.173 € 21.0% 0.143 € Feb-12 e
  • Level/Type Brands & Shop Shop Brand Pack Price (Incl. VAT) Unit price Unit Price Ex Ecologic Store Brands Country Size Pack Count € Inc. VAT VAT Rate VAT Date Pictures Type Name Name E & Store Brand France Supermarket Carrefour Agir 24 10.21 0.43 € 19.6% 0.356 € Feb-12 c o S Store Brand France Supermarket Auchan Minus Vivre 4 32 9.9 0.31 € 19.6% 0.259 € Feb-12 l t o o g r Store Brand Germany Supermarket DM Babylove nature 4 46 7.45 0.16 € 19.0% 0.14 € Mar-12 i e c Store Brand Germany Supermarket Kaufland Moltex Eko 4 40 8.45 0.21 € 19% 0.18 € Aug-11 b B r Store Brand Germany Drug DM Babylove nature 4 42 7.45 0.83₤=1€ 0.18 € 19% 0.15 € Feb-12 r a Store Brand UK Supermarket Sainsbury Little Ones Eco 4 32 5.99 0.19 € 0.0% 0.19 € Mar-12 a n n d Naty AB UK Supermarket Sainsbury Nature Babycare 4 34 8.26 0.24 € 0.0% 0.243 € Mar-12 d s