Project briefing May 2012: Aboriginal and Torres Strait Islander Tourism project

Aboriginal and Torres Strait IslanderTourism Product Project Dr Damien Jacobsen Alice Woodhead Janine Ashwell Skye Akbar Cherise Addinsall

Proposed Research Questions • What are the challenges and processes involved for new small remote Aboriginal and Torres Strait Islander tourism initiatives? • What tourism knowledge do Aboriginal and Torres Strait Islander tourism stakeholders define as appropriate to the needs of Remote Australia? • What are the characteristics and opportunities of the remote tourist markets available to Aboriginal and Torres Strait Islander remote tourism operators? • What are the opportunities for Aboriginal and Torres Strait Islander remote tourism to help bridge the gap and foster Reconciliation? • What are the industry resource and governance needs for Aboriginal and Torres Strait Islander remote tourism?

Aboriginal and Torres Strait Islander Tourism Product Project: Key Areas of Inquiry 1.1 Profiling 1.2 Life Cycle 3.1 Marketing - Loyalty 1. New Enterprise 2.1 Entrepreneurship Development 3.2 Marketing - Branding 2.2 Lessons from International Comparators3.3 Reconciliation through Remote Tourism 2. Operators Learning from each other 3. Effectively 2.3 Regional Perspectives Accessing Remote 3.4 Market Analysis Tourists 3.5 Niche Markets 2.4 Art and Tourism 4. Remote Tourism Enabling Factors 4.1 Legislative 2.5 Diversification Environment 4.2 Sector Governance 4.4 Appropriate Funding 4.3 Appropriate Training Resources

Proposed Research Methods Key Area of Inquiry Method 1.1 Profiling1. New Enterprise Action Research Development 1.2 Life Cycle 2.1 Entrepreneurship Case Study 2.2 Lessons from International Comparators Literature Review 2. Operators Learning 2.3 Regional Perspectives Action Researchfrom Each Other 2.4 Art and Tourism TBA 2.5 Diversification Case Studies

Proposed Research Methods (continued) Key Area of Inquiry Method 3.1 Marketing: Tourist Loyalty & Choice Mixed Method Behaviour 3.2 Marketing: Branding TBA 3. EffectivelyAccessing Remote 3.3 Reconciliation through Remote Tourism Case Studies Tourists 3.4 Market Analysis Literature Review 3.5 Niche Markets Case Study 4.1 Legislative Environment TBA 4.2 Sector Governance Qualitative4. Remote Tourism 4.3 Training Resource Needs System Insights Survey 4.4 Funding Needs 4.5 Sector Analysis

Proposed Project Outcomes • New enterprise development models • Diversified involvement in tourism • Remote tourist insights & marketing strategies • Strategies for the role of remote tourism in Reconciliation • Appropriate training resources • Renewed insight into Aboriginal and Torres Strait Islander remote tourism needs and challenges

Project Partners (CRC-REP) *Central Land Council *Australian Institute of Aboriginal and Torres Strait Islander Studies *Department of Regional Australia *Iga Warta *RemoteBiz™ Pty Ltd Western Australian Government *Kimberley Land Council (Tourism Western Australia, North West region) *Northern Territory Government (Tourism NT) *Desert Knowledge Australia *Centre for Appropriate Technology Southern Cross University University of South Australia Flinders University

Project Partners (end user) Western Australian Indigenous Girloorloo Tours Tourism Operators Council (WAITOC)* Gangaar Tours Uptuyu Aboriginal Adventures Fitzroy River Aboriginal Tourism Association* *Charttes *Kuku Yalanji Cultural Habitat *Jawoyn Association Aboriginal Tours Corporation *Tourism Australia

Achievements to Date • Draft proposal submitted for review (June 2012) • Stakeholder workshop completed • Stakeholder consultations, meetings, visits • 2 PhD candidates recruited • 1 Honours candidate recruited (fieldwork undertaken, Kimberley region) • 1 Vacation candidate complete • Advisory group identified (invitations pending) • 2 background reports nearing completion by June 2012

Dr Damien JacobsenPrincipal Research LeaderAboriginal and Torres Strait Islander Tourism ProductCRC for Remote Economic ParticipationPO Box 157C/O School of Tourism and Hospitality Management,Southern Cross UniversityPhone: 02 6620 3042Mobile: 04 1666 2009E-mail: damien.jacobsen@nintione.com.au

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Project briefing May 2012: Aboriginal and Torres Strait Islander Tourism project

by Ninti_One on Jun 21, 2012

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