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Palm Expo 2013 show overview

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  • 1. INDIA’S LEADING EXPO IN SOUND & LIGHT, MUSIC PRODUCTION & SYSTEM INTEGRATION Organiser Co-located Expo
  • 2. The 4th dimension of system Integration is now added to Sound , Light, Music Production to complete the technology square. • Line Arrays • Loudspeaker Systems • Live Mixing Consoles • On-Air Consoles • Music Recording Consoles • Lasers & Lights • Amplifiers • PA Systems • Microphones • Wireless Systems • Audio/Visual Systems • Studio Monitors • Hardware • Music Recording Software • Test and Measurement Gear • Signal Processors • Switchers • DJ Systems • Headphones • DJ Boxes • Digital projection System • Video walls • Video Monitors • Digital Signage • Multi Projector Displays • and many more… PALM Expo is a 13 year old show which continues to stay true to its motto “PUTTING TECHNOLOGY IN PLACE ...MOTIVATING THE MARKET”
  • 3. Organiser
  • 4. Co-located : Organiser: PRO AV segment of PALM attracts system integrators who are involved in the designing, implementation, and execution of the projects like : RETAIL SPACES
  • 5. Organiser : PRO AV segment of PALM attracts system integrators who are involved in the designing, implementation, and execution of the projects like : AUDITORIUMS
  • 6. Co-located : PRO AV segment of PALM attracts system integrators who are involved in the designing, implementation, and execution of the projects like : ENTERTAINMENT SPACES Organiser:
  • 7. PRO AV segment of PALM attracts system integrators who are involved in the designing, implementation, and execution of the projects like : HOTELS Organiser
  • 8. Organiser PRO AV segment of PALM attracts system integrators who are involved in the designing, implementation, and execution of the projects like : STADIUMS
  • 9. Best Sound Rental Company Sound.com Best Lighting Rental Company SS Lighting Best Staging Company Men At Work Stagecrafts Best Video Rental Company Video Design Best Audio Systems Engineer Sunil Karanjikar Best Audio FOH Engineer Pramod Chandorkar Best Lighting Designer Atul Sonpal Best Set/Scenic Designer Varsha Jain Best Audio Monitor Engineer Fali Damania Best Event Management Group Percept Live
  • 10. IRA in its 7th Glorious Year felicitates the best in the Indian Music Industry with 19 Nomination Categories Organiser
  • 11. Conference AV partner PALM CONFERENCE & SEMINAR 2013 HIGHLIGHT SPEAKER Toby Alington Chief Audio Engineer Richmond Studios Session Sponsored by: DAY 1 Thursday : Multi Artist Recording for Broadcast Events DAY 2 Friday : Animation Dubbing & Sound Design DAY 3 Saturday : Music Post Production Stages for Live Concerts Supported by
  • 12. PALM CONFERENCE & SEMINAR 2013 Bart Kresa Master Projection Designer BARTKRESA design, Inc. THE IMMINENT MERGING OF LIGHTING WITH DISPLAY & VIDEO TECHNOLOGY … NOW & THE WAY FORWARD DAY 1 Thursday 14:00-15:30 Conference AV partner Supported by Session Sponsor
  • 13. Bishwadeep Chatterjee Sound Recordist Orbis The Studio DAY2 Friday 14:00-15:30 NUANCES OF STUDIO RECORDING, MIXING & SOUND DESIGN FOR FILM & TELEVISION Conference AV partner Supported by Session Sponsor PALM CONFERENCE & SEMINAR 2013
  • 14. Fredrik Svahnberg Marketing Director Dataton THE IMMINENT MERGING OF LIGHTING WITH DISPLAY & VIDEO TECHNOLOGY … NOW & THE WAY FORWARD DAY 1 Thursday 14:00-15:30 PALM CONFERENCE & SEMINAR 2013 Conference AV partner Supported by Session Sponsor
  • 15. Sunil Karanjikar Chief Engineer HARMAN DAY1 Friday 11:30 -13:00 SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING & SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS & EVENTS PALM CONFERENCE & SEMINAR 2013 Conference AV partner Supported by Session Sponsor
  • 16. Warren D’souza Director Sound.com DAY1 Thursday 11:30 -13:00 SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS ENGINEERING & SYSTEM DESIGN FOR LARGE SCALE LIVE CONCERTS & EVENTS PALM CONFERENCE & SEMINAR 2013 Conference AV partner Supported by Session Sponsor
  • 17. Ranjit Singh Senior Consultant/Trainer RST Technology Holdings Pte. Ltd. DAY 2 Friday 11:30 -13:00 SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION INTEGRATED SYSTEMS AT UNIVERSITIES & INSTITUTES DAY 3 Saturday 11:30 -13:00 SPECIAL MASTER CLASS PRESENTATION PUBLIC COMMUNICATION PALM CONFERENCE & SEMINAR 2013 Conference AV partner Supported by Session Sponsor
  • 18. Witness the Extravaganza of Sound, Light & Music at the HARMAN PALM Live Arena.
  • 19. Recognizing & Pushing Future Stars In The Right Direction For 3 Years Now.... From 141 DJs 20 DJs were selected to enter the Elimination Round. Workshop Introduction To Digital DJing & The Future Conducted By: Reji Ravindran (Director - PALM DJ Championship) Tanseer Jabbar (Product Specialist at The Inventory) Grizzly Adams (DJ/Turntablist/Product Specialist - NI - Germany) WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals) 1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals) 2nd Runner up- Hitesh Khuman
  • 20. PALM Open Air Line Array Demo Line arrays from twelve top-notch brands will be on active display and demonstration.  AERONS EXIM INDIA  AUDIO WIZARD  HARNESS OVERSEAS  LLOYD LEE &CO  NARAIN PRO AUDIO LIGHTING  POPE PROFESSIONAL  SOUND LAND  SOUNDWORKS  SUN INFONET  TW AUDIO  VMT  XION SOLUTIONS
  • 21. JBL VTX V25 Line Array Soundcraft Si Performer Crown Audio iTech 4x3500HD Amplifier BOSE Roommatch Array Speakers Behringer X32 Digital Mixer Genelec M Series Monitors Sennheiser Digital 9000 Series Smithson Martin Emulator Shure ULXD Digital Wireless System Antelope Audio Orion 32 Sonodyne SRP 500 Monitors Robe Robin MiniMe Audio Technica AT5040 Stonewater DX1000 DPA d:facto II Vocal Mic DTS Raptor Tascam US 366 Audio Interface Avid Pro Tools 11 Narain DJMEDIA 7000 Dynaudio DBM50 Monitors The Innovation Spotlight will feature 20 of the most innovatively prudent products from segments like live production, studio & music production, lighting, Pro AV & integration systems.
  • 22. PALM Live Rigging & Trussing Experience, the first of its kind feature in the world that will deliver much needed quality information and emphasis on Rigging & Trussing – through live demonstrations conducted & delivered by highly respected professionals from ProLyte - the world’s leading brand in trussing and rigging equipment. The feature will take place on the exhibit floor and will be available to attendees throughout the show.
  • 23. INTEGRATION FOR ENTERTAINMENT DEMO Designed by Modern Stage Service and Hi Tech Audio Systems, the feature will showcase a unique mapping done by Bart Kresa.
  • 24. Co-located Organiser
  • 25. PARTNERS Co-located Organiser HARMAN PALM Live Arena
  • 26. PARTNERS Co-located Organiser Lanyard Sponsor
  • 27. PARTNERS Co-located Organiser Conference Session Sponsor
  • 28. PARTNERS Co-located Organiser PALM DJ Champion Grand Prizes Sponsor
  • 29. PARTNERS Co-located Organiser PALM DJ Champion Headphone Sponsor
  • 30. PARTNERS Co-located Organiser Security & Surveillance Partner LED Digital Wall Partner
  • 31. SUPPORTING ASSOCIATIONS Co-located Organiser
  • 32. INTERNATIONAL MEDIA PARTNERS Co-located Organiser
  • 33. MEDIA PARTNERS Co-located Organiser
  • 34. MEDIA PARTNERS Co-located Organiser
  • 35. MARKETING & MEDIA PLAN OF 2013
  • 36. MAGAZINE NAME ISSUE MONTH AD SIZE PAID / BARTER Sept’12-Oct’12 F.P.; Editorial BARTER Nov’12-Dec’12 F.P. BARTER Sept’12-Oct’12 Half Page Rs. 82, 815/- Nov’12-Dec’12 Half Page BARTER Sept’12-Oct’12 F.P ; Editorial Rs. 97,114/- Sept’12-Oct’12 Half Page Rs. 53,691/- Sept’12-Oct’12 F.P; Editorial BARTER Nov’12-Dec’12 H.P ; Editorial BARTER Oct’12-Nov’12 F.P. ; Pre Event BARTER Oct’12-Nov’12 ½ Jr. ; Editorial Rs. 82,500/- Oct’12-Nov’12 Half Page BARTER Feb’13-Mar’13 Half Page BARTER Nov’12-Dec’12 Strip Ads ; F.P. BARTER EXHIBITOR PROMOTION : PRINT MEDIA
  • 37. SIA- Oct-Nov EXHIBITOR PROMOTION : PRINT MEDIA
  • 38. EXHIBITOR PROMOTION : ONLINE MARKETING TRADEINDIA.COM SYSTEM INTEGRATION ASIA ENTERTAINMENT TECHNOLOGY MUSIC TRADE BIZTRADESHOWS.COM RADIO &MUSIC.COM
  • 39. VISITOR PROMOTION : MEDIA PLAN Teasers Exhibitor Invites Outdoor Promotio n Tele Marketing Email Marketing Social Media Marketing Electronic Media Google Ads SMS Marketing Magazine Ads Press Releases News Paper Ads
  • 40. VISITOR PROMOTION : PRINT MEDIA Months Screen World SCORE What Hifi Sound Box Feb F.P. & 2 strip Ads FP/Logo & Banner Full page Full page March FP & 2 Strip Ads F.P./ Emailer/ PALM Leaflet Emailer/ Full Page Full page April Full Page ; Editorial/ Pre show Article FP/ Pre Event Rep./ PALM Leaflet Pre Event Editorial 2 Full page May Emailer 2 Full page/Pre Event Article June Post event Rep. Post event Rep. Post event Rep. Mag
  • 41. VISITOR PROMOTION : PRINT MEDIA IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb What Hifi/ Screen world—March Sound Box / SCORE/ Pro Sound—March Screen World- March
  • 42. Months Indian television.c om Tradeindia. com Biztradeshows. com Trade4india.com Feb 2Banners on Home Page/ 1 Mailer Banner on radio & Music .com Banner in Exim News Letter Event Page/ web Banners/Logo/E mailer 1 Emailer on Pro AV March Mailer/Newslett er 1 Mailer/ News letter Banner on Home Page- 28th Emailer/Highlight ed Listing 8 Emailer April 2 Mailers/ News letter 1 Mailer Banner-28th Emailer 11 Emailer May 2 Mailers/ Pre event Report 2 Mailer/ Pre Event Report Emailer 10 Emailer 1takemedia.co m Online Portal VISITOR PROMOTION : ONLINE MEDIA
  • 43. VISITOR PROMOTION : ONLINE MEDIA
  • 44. VISITOR PROMOTION : ONLINE MEDIA www.hifivision.com www.indiantelevision.com
  • 45. VISITOR PROMOTION : ONLINE MEDIA www.1takemedia.com www.trade4india.com
  • 46. VISITOR PROMOTION : ONLINE MEDIA www.tradeindia.com
  • 47. VISITOR PROMOTION : NEWSPAPER ADS • Assam Tribune (Guwahati) • The Samaja (Cuttak/Bhubaneshwar) • Tribune (through out Punjab) • Hindustan Times (Delhi) • Mumbai Mirror (TOI) • Pune Mirror (TOI) • Indian Express (Chennai/ coimbatore/ Bang/ Kochi/Hyd) • O’Herald (Goa) • Gujarat Samachar (Vadodara/ Suraj/ Rajkot) • Lokmat (Nagpur/Kolhapur/Nasik/ jalgaon)
  • 48. VISITOR PROMOTION: Television Advertisements in ET NOW 23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May Market Channel Program Time Band Spot Seconds total seconds Thu Fri Sat Sun Mon Tue Wed Thu National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10
  • 49. ONLINE PUBLICITY RELEASES Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May End on variety of quality DATABASE : • Email on Website Launch • Emails featuring Show Highlights. • PRO AV • Press releases on New Product Launches • Press releases on show features like : PALM Awards IRA Awards Conference & seminar sessions to Associations data like WIMPSEA & AES/ Exhibitor & Visitor data PALM HARMAN Live arena DJ Competition Integration for Entertainment Demo PALM Live Rigging Studio Outdoor Line Array Demo Innovation Spotlight.
  • 50. PALM DATABASE DATA COMPILED YEAR COUNT PALM Pre-registered 2012 data 2012 3678 PALM Pre-registered 2011 data 2011 2486 PALM Pre-registerd 2013 Visitors 2013 2172 PALM 2012 visitors 2012 7058 Company data of New Clients 246 Pubs & Disco’s 2011 24 Live Sound & Rental(Sound Eng/Rec/DJ) 2010-2011 4968 Studio Owners & Employees 2010-2011 221 Lighting Rental 2010-2011 413 Mega India(Client Data) 2013 1,167 Aerons (Client Data) 2012 89 Sonotone (Client Data) 2012 461 Biz Trade Show PALM Pre-registerd 2013 2013 116 Trade4india PALM Pre-registerd 2013 2013 67 Trade india.com PALM Pre-registerd 2013 2013 23 Top IT Co. 2012 1232 Event Organisers 2010 374 Event Organisers (Screen World ) 2013 116 Projection Digital Screen 2013 15 Light & SoundDiscolight 2013 13 DiscolightMoonlight & Sound Eff 2013 6 Entertainers & Stage Shows 2013 88 Motion Picture Production Houses (Producers) 2013 53 Production & Post Production House 2013 121
  • 51. PALM DATABASE Digital Intermediate & Animatio 2013 19 Tele Cine Service 2013 12 Prof.Audio,Video,Equip. Mfg. & Dealrers 2013 259 Digital,Audio,Recor.dubing sut. 2013 39 Laboratories 2013 10 Preview Theatres 2013 19 Sound Transfer Rooms 2013 11 Editing Rooms 2013 21 Cine Equip.& Generator Hirers 2013 113 Tele-Prompter & Sync Sound 2013 5 Digital & Steadicam Camera 2013 10 Amusement park 2013 15 Intergrate Database 2013 111 DJ's Data 2013 3066 Dj's Institutes 2013 31 House of Worships(Mumbai/Delhi/Bangalore/Chennai) In Process 250 PALM Inetrnational(Visiting cards) 2012 85 PALM China(Visiting Cards) 2012 31 Mfg Dealers(Studio Systems Magazine data) 2012 184 PRO-AV data 2013 2003 PRO AV International Data 2013 139 Visiting Cards- BES & IAAPI- 2013 2013 117 Yamaha Dealers 2013 275 International Magazines Data 2012 135 Magazines Data(L&SI,AV Max,MMR,Systems Integration- Asia,Entertainment Technology )Asia,ExperimentalMarketing,,Mondo DR,DJ MAG.com,ProAudioAsia, 2012 310 PALM Related Exhibitions-India LED Expo 2013 229 PALM Related Exhibitions-Int'l ( NAMM-12) 2012 610 PALM Related Exhibitions-Int'l (PLASA-12) 2012 300 PALM Related Exhibitions-Int'l (ProLight&Sound) 2012 710 PALM Related Exhibitions-Int'l (LDI-USA) 2012 280 PALM DJ Champion 2013 141 Total Count 34747
  • 52. MUSICIAN DATABASE DATA COMPILED YEAR COUNT Cine Musician Association 2013 644 Cine Musical Instrument Association (CMIA) 2013 258 Tokyo Musical Instruments Association 2012 39 Music Instruments Germany(Asso) 2012 49 Music Companies 2006 33 Musical Instrument Mfg, Suppliers, Ret. 2013 117 Musical Instrument Dealers 2013 59 Musicians 2006 2285 Music Teachers 2006 183 Musician Expo 2012 Visitors 2012 7224 Pre Registered Visitors 2012 2012 874 Pre Registered Visitors 2013 2013 249 Musician Expo 2011 visitors 2135 Musician Related Exhibitions-Int'l (Musikmesse) 2013 1388 Musician Related Exhibitions-Int'l (Music China) 2012 1922 Biz Trade Show Musician Pre-registerd 2013 2013 17 Trade india.com Musician Pre-registerd 2013 2013 3 Total Count 17479
  • 53. EXHIBITIONS NEW CLIENTS Pro Light & Sound - Shanghai TW Audio/ Golden Sea (PALM) Germany/China PLASA- London Adam Hall U.K. BES Expo Interacted with PRO AV clients IAAPI VP Promotion. Musikmesse -Frankfurt PALM & Music Expo 2014 Promotion Out of 27 New Clients , 3 are sourced from visiting Industry exhibitions PROMOTION THROUGH OTHER INDUSTRY EXPO’s OTHER NEW CLIENTS THROUGH PARTICIPATING IN OTHER EXHIBITIONS 1. TW Audio 2. Golden Sea 3. Adam Hall
  • 54. VISITOR PROMOTION: OUTDOOR 1. Andheri Link Road-40x40 2. Andheri- On Jog Flyover(40x20) 3. Byculla (30x30) 4. Chembur RCF-Near Priyadarshini (100x15) 5. Dadar Tilak Bridge (20x30) 6. Jogeshwari Vikhroli Link Road Down Powai (40x20) 7. Juhu (20x20) HOARDINGS (10 days) BUS BACKS (15 days) • MUMBAI CENTRAL Fort, Lamington rd, Ballard Pier, Mazgaon, Tardeo, Nehru center, Byculla • WORLI Covering Worli, Worli Naka, Prabhadevi, Lower Parel • BANDRA Bandra internals, Khar, reclamation, Mount Mary, Linking Rd, CBD Belapur • OSHIWARA Covering Andheri (W), Lokhandwala, Juhu, Versova,4&7 bunglows, Mantralaya • GOREGAON Plying Thru Link Rd. via G'gaon, Andheri, S'cruz, V.Parle to Mantralaya, Hutatma Chowk. • POISAR Covering Kandivili, Malad, Borivili till Andheri Juhu. • MAGATHANE Mostly covering the North Mumbai areas Kandivili, Borivili, Dahisar, Mira Rd, Bhayander (eastern belt) • MAJAS Mostly covering the Andheri east area plying thru Chakala, Mahakali caves, Powai, Chandivili, SEEPZ • GHATKOPAR Areas covered is Vashi, Vikhroli, Town, Andheri east, Nerul, Bandra • MULUND Covering Mulund, Bandra, Thane, SEEPZ, Andheri east, Bhandup
  • 55. NEW INITIATIVES: GOOGLE ADS (28 Aug’12 - 28th Feb’2013) Total Amount Spend 91,500/- Conversion 2,86,876/- (Neptune/Barnes and Mullins Ltd(M)- U.K. / Evergreen Enterprises) No.of Clicks 4,713 Registration(Conversion) & Contact us page visitors 115 Out of 27 New Clients in PALM Expo 2013 , 3 are sourced from Google ads.
  • 56. NEW INITIATIVES: GOOGLE ADS GOOGLE REPORT
  • 57. NEW INITIATIVES: GOOGLE ADS GOOGLE REPORT In May Month the bidding of the keywords was high and budget was less so the conversion in May is less then April comparatively.
  • 58. Account report (28-Aug-2012-28-Feb-2013) Month Clicks Avg. CPC Cost 28/8/2012 52 36.33 1,889.14 1/9/2012 314 48.15 15,120.24 1/10/2012 975 19.8 19,303.58 1/11/2012 1115 13.52 15,069.42 1/12/2012 1071 8.97 9,611.88 1/1/2013 823 21.24 17,478.77 1/2/2013 357 52.74 18,828.84 Total 4707 20.67 97,301.87 The Actual amount spend is 91,500/- and not 97,301.87, due to the amount credited in our account over the period due to the INVALID Clicks and in the month of September we got Rs.5000 from Google as a Welcome Promotional amount.
  • 59. Search Network Clicks Avg. CPC Cost Total - search 907 9.54 8,650.53 Total - Display Network 164 5.86 961.35 Total 1071 8.97 9,611.88 In the month of November, we have experimented with one word keyword, to track audience performance hat has gained more number of clicks. However, the clicks were not were not so very genuine, so, we have acted upon it and uploaded them again in ad words in the month of December. In December, we make the ads run on Display Network to check the effect of www.palmexpo.in on other website. (The Google Display Network lets you place ads on a variety of news sites, blogs and other niche sites across the internet to reach more potential customers).
  • 60. In the mid of January, we removed the non performing cross keywords. We have also, received the amount for the clicks received due to invalid activity that credited in the month of February 2013 Invalid Activity: Invalid activity includes clicks and impressions performed by automated tools, as well as accidental clicks – for instance, if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally February2013: The campaign has shown difference in performance, due to high competition for keywords, we raised the keyword bidding, that has an impact on average CPC as well click. Also, competition was high that lead to higher bidding, has resulted in more Average CPC and lesser but related clicks.
  • 61. Country/Territory Clicks Avg. CPC Cost Avg. position France 22 42.56 936.25 1.9 Vietnam 27 29.72 802.33 1.58 Hong Kong 35 16.36 572.56 1.2 Malaysia 35 24 839.86 1.24 Taiwan 41 15.8 647.91 1.21 Japan 50 14.93 746.7 2.01 South Korea 63 18.15 1,143.68 1.2 Indonesia 69 31.68 2,186.10 1.59 Germany 218 22.93 4,998.43 2.7 United Kingdom 218 25.51 5,562.11 3.5 Italy 433 10.86 4,704.00 1.7 United States 1360 31.27 42,526.10 2.89 India 2142 14.81 31,729.61 1.95 Total 4713 20.67 97,395.64 2.59 August-February
  • 62. Country/Territory Clicks Avg. CPC Cost Avg. position Taiwan 35 20.11 703.87 1 Germany 170 41.6 7,071.80 1.9 Hong Kong 17 23.75 403.79 1.1 India 2154 12.32 26,540.89 1.1 Italy 309 24.73 7,642.13 1.2 Japan 9 27.36 246.23 1.6 South Korea 70 23.4 1,637.82 1.1 United Kingdom 177 49.17 8,703.61 2.1 United States 412 52.67 21,699.74 2.9 Total 3353 22.26 74,649.88 1.9 February to 26th May
  • 63. 22 27 35 35 41 50 63 69 218 218 433 1360 2142 France Vietnam Hong Kong Malaysia Taiwan Japan South Korea Indonesia Germany United Kingdom Italy United States India Country wise Clicks for Palmexpo.in Clicks August-February
  • 64. February to 26th May 35 170 17 2154 309 9 70 177 412 Taiwan Germany Hong Kong India Italy Japan South KoreaUnited KingdomUnited States Country wise Clicks for Palmexpo.in
  • 65. 26 Aug-15 Feb
  • 66. 0 20 40 60 80 100 120 16 Feb - 26 May Series1 114 3
  • 67. If searches happen on Keywords even after the daily budget is exhausted, still Google give us a facility of free clicks and shows our Ads for which we are not billed. This click has a high level of intent for the searcher.
  • 68. Invalid activity includes clicks and impressions performed by automated tools, as well as accidental clicks – for instance, if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally. CREDIT ADJUSTMENTS ON INVALID CLICKS BY GOOGLE
  • 69. Website Launch was done on 15th Feb
  • 70. Trade Exhibition Searches in U.S.
  • 71. Live Sound in U.S. Live Sound in U.K.
  • 72. Install Sound Integrate Expo
  • 73. Trade Shows : Searches in TAIWAN Trade Shows : Searches in JAPAN
  • 74. TRADE EXHIBITIONS -: Searches in GERMANY PALME Show-: searches in GERMANY
  • 75. PALM Expo : Searches in INDIA Trade Shows: Searches in KOREA
  • 76. SALES ANALYSIS OTHER NEW CLIENTS THROUGH DIRECT SALES 1. BOSE Corporation 2. Guangzhou Sound Wave 3. HARMAN international 4. SHURE Asia 5. Sound Works 6. Supreme Electronics 7. Chetan Cabletronics 8. Beatbox entertainment 9. DI Impex 10. Bombay Electricals 11. EPSON 12. Light Tape India 13. New Tech Video 14. AVCS 15. Aquastone 16. Party Map 17. Emission Electronics 18. G Technology 19. Young India Films 20. Vello Light 21. Reemal No. of Clients in 2012- 95 No.of Clients in 2013- 96 Drop outs- 28 New Clients-29 RETENTIO N RATE-: 70 % 4912 • TOTAL SOLD AREA IN 2012 4713 •TOTAL SOLD AREA IN 2013 12,000 Sq.mt. • TOTAL FLOOR SPACE OF PALM 2013
  • 77. FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014 • Association with International Trade Portals in Europe/America/Asia www.europe.bloombiz.com www.globalsources.com www.ec21.com www.mfgtrade.com www.itp..com www.pwc.com www.alibaba.com • Data mining of Manufacturers/Distributors in Major Metros and House of Worships/Stadium owners/Hotel owners/Retail owners/entertainment Spaces/ Institute Owners/Architects/Project consultants. • Industry meets/ Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM. Inviting new 50-100 mfg/Dist. and some of the existing exhibitors • SMS Marketing at appropriate intervals. • Comprehensive digital marketing through social media. • Inviting people to join our linked in page by sending links via sms. • Research of Industry Associations in India. • Organising Press Conferences. • Creating a Mobile App for PALM Magazine and generating a QR Code. Many industry magazines have generated there mobile App where there readers can download there magazine on their Android phones. Eg-: Mega Stage(China),Stage directions Magazine, FOH,PLSN(Projection, Lights & Staging News Magazine ) www.palmexpo.in www.musicexpo.in
  • 78. Mobile Ap of PLSN on Google play.com

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