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Getting Social with Search presented by Jamie Murnane and Leslie Gibson
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Getting Social with Search presented by Jamie Murnane and Leslie Gibson

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Transcript

  • 1. Getting Social with SearchJamie Murnane & Leslie Gibson
  • 2. We Are… Leslie Gibson, Senior Account ManagerJamie Murnane, Search Marketing Manager Getting Social with Search
  • 3. How Social is Impacting Search Getting Social with Search
  • 4. Social can help fill the gaps insearch results Getting Social with Search
  • 5. Engines Use Social Signals“Yes, we do use [tweeted links and RTs] as a signal. It isused as a signal in our organic and news rankings ...” -Google “We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results….” – Bing Getting Social with Search
  • 6. Who’s Using Social? 94% of marketers surveyed. Who’s not? Getting Social with Search
  • 7. The Trust Factor92% of consumers around theworld say they trust earnedmedia above all other formsof advertising.* *Nielsen Global Trust in Advertising Survey Getting Social with Search
  • 8. SERP Space Getting Social with Search
  • 9. SERP Space - YouTube Look! First page of SERP for brand!First page for ‘Hamline MBA’ Getting Social with Search
  • 10. Traffic/LinkbuildingOld school tactics Use social to build deep, genuine links Getting Social with Search
  • 11. Google+ makes results personal Getting Social with Search
  • 12. Google+ Local Getting Social with Search
  • 13. Like Us on Bing Getting Social with Search
  • 14. Reviews Getting Social with Search
  • 15. Where To Start Getting Social with Search
  • 16. Focus on Content • Set goals • Plan content • Optimize • Share Getting Social with Search
  • 17. Everything is Content! Getting Social with Search
  • 18. Social Content Leads the Way Getting Social with Search
  • 19. Audit Your Content Getting Social with Search
  • 20. Content Audit Tells You… Effective Content Getting Social with Search
  • 21. Content Audit Tells You… Outdated Content, Errors Getting Social with Search
  • 22. Content Audit Tells You… Opportunities! Getting Social with Search
  • 23. Content Audit Tells You… Getting Social with Search
  • 24. Audit Social Properties Getting Social with Search
  • 25. Facebook Getting Social with Search
  • 26. Twitter Getting Social with Search
  • 27. Pinterest Getting Social with Search
  • 28. LinkedIn Getting Social with Search
  • 29. YouTube Getting Social with Search
  • 30. Google+ Getting Social with Search
  • 31. Audit Your Presence Getting Social with Search
  • 32. What Are People Saying? Getting Social with Search
  • 33. Are You Generating Traffic? Getting Social with Search
  • 34. Action! Getting Social with Search
  • 35. Promote Social Profiles Getting Social with Search
  • 36. Optimize Social Profiles Getting Social with Search
  • 37. Add a ‘Share’ Feature to Content Getting Social with Search
  • 38. Start Blogging + Optimize Posts Getting Social with Search
  • 39. Summary• Establish goals• Content audit• Social presence audit• Create + optimize social profiles• Promote social profiles• Share! Getting Social with Search
  • 40. Questions? Getting Social with Search
  • 41. Thank You!• Jamie Murnane – jamie@ninahale.com• Leslie Gibson – leslie@ninahale.com Getting Social with Search