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Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
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Getting Social with Search presented by Jamie Murnane and Leslie Gibson

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Transcript

  • 1. Getting Social with SearchJamie Murnane & Leslie Gibson
  • 2. We Are… Leslie Gibson, Senior Account ManagerJamie Murnane, Search Marketing Manager Getting Social with Search
  • 3. How Social is Impacting Search Getting Social with Search
  • 4. Social can help fill the gaps insearch results Getting Social with Search
  • 5. Engines Use Social Signals“Yes, we do use [tweeted links and RTs] as a signal. It isused as a signal in our organic and news rankings ...” -Google “We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results….” – Bing Getting Social with Search
  • 6. Who’s Using Social? 94% of marketers surveyed. Who’s not? Getting Social with Search
  • 7. The Trust Factor92% of consumers around theworld say they trust earnedmedia above all other formsof advertising.* *Nielsen Global Trust in Advertising Survey Getting Social with Search
  • 8. SERP Space Getting Social with Search
  • 9. SERP Space - YouTube Look! First page of SERP for brand!First page for ‘Hamline MBA’ Getting Social with Search
  • 10. Traffic/LinkbuildingOld school tactics Use social to build deep, genuine links Getting Social with Search
  • 11. Google+ makes results personal Getting Social with Search
  • 12. Google+ Local Getting Social with Search
  • 13. Like Us on Bing Getting Social with Search
  • 14. Reviews Getting Social with Search
  • 15. Where To Start Getting Social with Search
  • 16. Focus on Content • Set goals • Plan content • Optimize • Share Getting Social with Search
  • 17. Everything is Content! Getting Social with Search
  • 18. Social Content Leads the Way Getting Social with Search
  • 19. Audit Your Content Getting Social with Search
  • 20. Content Audit Tells You… Effective Content Getting Social with Search
  • 21. Content Audit Tells You… Outdated Content, Errors Getting Social with Search
  • 22. Content Audit Tells You… Opportunities! Getting Social with Search
  • 23. Content Audit Tells You… Getting Social with Search
  • 24. Audit Social Properties Getting Social with Search
  • 25. Facebook Getting Social with Search
  • 26. Twitter Getting Social with Search
  • 27. Pinterest Getting Social with Search
  • 28. LinkedIn Getting Social with Search
  • 29. YouTube Getting Social with Search
  • 30. Google+ Getting Social with Search
  • 31. Audit Your Presence Getting Social with Search
  • 32. What Are People Saying? Getting Social with Search
  • 33. Are You Generating Traffic? Getting Social with Search
  • 34. Action! Getting Social with Search
  • 35. Promote Social Profiles Getting Social with Search
  • 36. Optimize Social Profiles Getting Social with Search
  • 37. Add a ‘Share’ Feature to Content Getting Social with Search
  • 38. Start Blogging + Optimize Posts Getting Social with Search
  • 39. Summary• Establish goals• Content audit• Social presence audit• Create + optimize social profiles• Promote social profiles• Share! Getting Social with Search
  • 40. Questions? Getting Social with Search
  • 41. Thank You!• Jamie Murnane – jamie@ninahale.com• Leslie Gibson – leslie@ninahale.com Getting Social with Search

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