Getting Social with Search presented by Jamie Murnane and Leslie Gibson
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Getting Social with Search presented by Jamie Murnane and Leslie Gibson

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Getting Social with Search presented by Jamie Murnane and Leslie Gibson Getting Social with Search presented by Jamie Murnane and Leslie Gibson Presentation Transcript

  • Getting Social with SearchJamie Murnane & Leslie Gibson
  • We Are… Leslie Gibson, Senior Account ManagerJamie Murnane, Search Marketing Manager Getting Social with Search
  • How Social is Impacting Search Getting Social with Search
  • Social can help fill the gaps insearch results Getting Social with Search
  • Engines Use Social Signals“Yes, we do use [tweeted links and RTs] as a signal. It isused as a signal in our organic and news rankings ...” -Google “We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results….” – Bing Getting Social with Search
  • Who’s Using Social? 94% of marketers surveyed. Who’s not? Getting Social with Search
  • The Trust Factor92% of consumers around theworld say they trust earnedmedia above all other formsof advertising.* *Nielsen Global Trust in Advertising Survey Getting Social with Search
  • SERP Space Getting Social with Search
  • SERP Space - YouTube Look! First page of SERP for brand!First page for ‘Hamline MBA’ Getting Social with Search
  • Traffic/LinkbuildingOld school tactics Use social to build deep, genuine links Getting Social with Search
  • Google+ makes results personal Getting Social with Search
  • Google+ Local Getting Social with Search
  • Like Us on Bing Getting Social with Search
  • Reviews Getting Social with Search
  • Where To Start Getting Social with Search
  • Focus on Content • Set goals • Plan content • Optimize • Share Getting Social with Search
  • Everything is Content! Getting Social with Search
  • Social Content Leads the Way Getting Social with Search
  • Audit Your Content Getting Social with Search
  • Content Audit Tells You… Effective Content Getting Social with Search
  • Content Audit Tells You… Outdated Content, Errors Getting Social with Search
  • Content Audit Tells You… Opportunities! Getting Social with Search
  • Content Audit Tells You… Getting Social with Search
  • Audit Social Properties Getting Social with Search
  • Facebook Getting Social with Search
  • Twitter Getting Social with Search
  • Pinterest Getting Social with Search
  • LinkedIn Getting Social with Search
  • YouTube Getting Social with Search
  • Google+ Getting Social with Search
  • Audit Your Presence Getting Social with Search
  • What Are People Saying? Getting Social with Search
  • Are You Generating Traffic? Getting Social with Search
  • Action! Getting Social with Search
  • Promote Social Profiles Getting Social with Search
  • Optimize Social Profiles Getting Social with Search
  • Add a ‘Share’ Feature to Content Getting Social with Search
  • Start Blogging + Optimize Posts Getting Social with Search
  • Summary• Establish goals• Content audit• Social presence audit• Create + optimize social profiles• Promote social profiles• Share! Getting Social with Search
  • Questions? Getting Social with Search
  • Thank You!• Jamie Murnane – jamie@ninahale.com• Leslie Gibson – leslie@ninahale.com Getting Social with Search