Getting Social with Search presented by Jamie Murnane and Leslie Gibson

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Getting Social with Search presented by Jamie Murnane and Leslie Gibson

  1. 1. Getting Social with SearchJamie Murnane & Leslie Gibson
  2. 2. We Are… Leslie Gibson, Senior Account ManagerJamie Murnane, Search Marketing Manager Getting Social with Search
  3. 3. How Social is Impacting Search Getting Social with Search
  4. 4. Social can help fill the gaps insearch results Getting Social with Search
  5. 5. Engines Use Social Signals“Yes, we do use [tweeted links and RTs] as a signal. It isused as a signal in our organic and news rankings ...” -Google “We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results….” – Bing Getting Social with Search
  6. 6. Who’s Using Social? 94% of marketers surveyed. Who’s not? Getting Social with Search
  7. 7. The Trust Factor92% of consumers around theworld say they trust earnedmedia above all other formsof advertising.* *Nielsen Global Trust in Advertising Survey Getting Social with Search
  8. 8. SERP Space Getting Social with Search
  9. 9. SERP Space - YouTube Look! First page of SERP for brand!First page for ‘Hamline MBA’ Getting Social with Search
  10. 10. Traffic/LinkbuildingOld school tactics Use social to build deep, genuine links Getting Social with Search
  11. 11. Google+ makes results personal Getting Social with Search
  12. 12. Google+ Local Getting Social with Search
  13. 13. Like Us on Bing Getting Social with Search
  14. 14. Reviews Getting Social with Search
  15. 15. Where To Start Getting Social with Search
  16. 16. Focus on Content • Set goals • Plan content • Optimize • Share Getting Social with Search
  17. 17. Everything is Content! Getting Social with Search
  18. 18. Social Content Leads the Way Getting Social with Search
  19. 19. Audit Your Content Getting Social with Search
  20. 20. Content Audit Tells You… Effective Content Getting Social with Search
  21. 21. Content Audit Tells You… Outdated Content, Errors Getting Social with Search
  22. 22. Content Audit Tells You… Opportunities! Getting Social with Search
  23. 23. Content Audit Tells You… Getting Social with Search
  24. 24. Audit Social Properties Getting Social with Search
  25. 25. Facebook Getting Social with Search
  26. 26. Twitter Getting Social with Search
  27. 27. Pinterest Getting Social with Search
  28. 28. LinkedIn Getting Social with Search
  29. 29. YouTube Getting Social with Search
  30. 30. Google+ Getting Social with Search
  31. 31. Audit Your Presence Getting Social with Search
  32. 32. What Are People Saying? Getting Social with Search
  33. 33. Are You Generating Traffic? Getting Social with Search
  34. 34. Action! Getting Social with Search
  35. 35. Promote Social Profiles Getting Social with Search
  36. 36. Optimize Social Profiles Getting Social with Search
  37. 37. Add a ‘Share’ Feature to Content Getting Social with Search
  38. 38. Start Blogging + Optimize Posts Getting Social with Search
  39. 39. Summary• Establish goals• Content audit• Social presence audit• Create + optimize social profiles• Promote social profiles• Share! Getting Social with Search
  40. 40. Questions? Getting Social with Search
  41. 41. Thank You!• Jamie Murnane – jamie@ninahale.com• Leslie Gibson – leslie@ninahale.com Getting Social with Search

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