Transcript of "What’s Now and What’s Next for Health Care Communications?"
What’s Now and What’s Next for Health Care Communications? Nina Dunn Health Care Specialist Spector & Associates, New York @Spector_Health1 SpectorPR.com
Political, economic and regulatory uncertainty Health care industry2 SpectorPR.com
Agenda The health care industry in 2012 Looking back to 2011 Health care communications trend: what’s next? Your predictions3 SpectorPR.com
Health Care Industry Trends in 2012 I. 2012 Presidential election Supreme Court decision on Patient Protection and Affordable Care Act (PPACA) II. Getting the best value out of health care III. Aging baby boomers IV. Shifts in pharma4 SpectorPR.com
I. Presidential election and Supreme Court decision on PPACA The health care reform debate Supreme Court decision March, 20125 SpectorPR.com
II. Getting the best value out of health care Costs Care6 SpectorPR.com
III. Aging baby boomers 10,000 baby boomers will turn 65 every single day for the next 19 years7 SpectorPR.com
IV. Shifts in pharma Generic vs. brand drugs BlockbusterSmaller patient drugs group treatments8 SpectorPR.com
Looking back to 2011 Empowered, engaged and better informed patients New age in technology and informatics in health care9 SpectorPR.com
Empowered, engaged and better informed patients Internet users look for Patients go to social health-related information media for medical content online 41% 80%10 SpectorPR.com
New age in technology and informatics in health care Increased adoption of EHR/EMRs Strong growth of mHealth Swift expansion of telehealth, telemedicine and remote monitoring technologies11 SpectorPR.com
2012 health care communications trends I. Increasing role of social media II. Explosive growth of mobile marketing III. Growing need for integrated communications and highly targeted messages IV. Focus on measuring success12 SpectorPR.com
I. Increasing role of social media 2012: the health care industry — an active participant in social media Physicians on social Patients look for health media info online 65% 80%13 SpectorPR.com
I. Increasing role of social media(cont’d) Reporters sourcing story leads: 47% 42% 35%14 SpectorPR.com
I. Increasing role of social media (cont’d) Pharma: FDA guidelines 42% of patients expect Pharma companies to participate in online patient communities15 SpectorPR.com
II. Explosive growth of mobile marketing 81%—smartphone 25%—tablet 40%—medical app16 SpectorPR.com
III. Integrated communications and highly targeted messages Earned Gained Owned PR professional in 201217 SpectorPR.com
III. Integrated communications and highly targeted messages (cont’d)18 SpectorPR.com
IV. Focus on measuring success outputs outcomes19 SpectorPR.com
Last thought Don’t lose the personal touch20 SpectorPR.com
Keep in touch with PRSA Health Academy @PRSAHealth Continue the conversation #PRSAhealth21 SpectorPR.com
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