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What’s Now and What’s Next for Health           Care Communications?                           Nina Dunn                He...
Political, economic and regulatory                      uncertainty                    Health care industry2   SpectorPR.com
Agenda     The health care industry in 2012       Looking back to 2011     Health care communications trend: what’s    ...
Health Care Industry Trends in 2012    I. 2012 Presidential election             Supreme Court decision on Patient       ...
I. Presidential election and Supreme          Court decision on PPACA          The health care reform debate              ...
II. Getting the best value out of health                      care                      Costs                             ...
III. Aging baby boomers                    10,000 baby boomers                          will turn 65                      ...
IV. Shifts in pharma                       Generic vs. brand drugs    BlockbusterSmaller patient        drugs             ...
Looking back to 2011     Empowered, engaged and better informed      patients     New age in technology and informatics ...
Empowered, engaged and better           informed patients      Internet users look for       Patients go to social     hea...
New age in technology and informatics                 in health care      Increased adoption of EHR/EMRs      Strong gro...
2012 health care communications                     trends     I. Increasing role of social media     II. Explosive growth...
I. Increasing role of social media         2012: the health care industry —         an active participant in social media ...
I. Increasing role of social media(cont’d)     Reporters sourcing story leads:                        47%                 ...
I. Increasing role of social media (cont’d)                              Pharma:                        FDA guidelines    ...
II. Explosive growth of mobile                    marketing                     81%—smartphone                       25%—t...
III. Integrated communications and            highly targeted messages                            Earned                  ...
III. Integrated communications and        highly targeted messages (cont’d)18   SpectorPR.com
IV. Focus on measuring success                outputs                          outcomes19   SpectorPR.com
Last thought           Don’t lose the personal touch20   SpectorPR.com
Keep in touch with PRSA Health                 Academy                      @PRSAHealth                 Continue the conve...
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What’s Now and What’s Next for Health Care Communications?

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Transcript of "What’s Now and What’s Next for Health Care Communications?"

  1. 1. What’s Now and What’s Next for Health Care Communications? Nina Dunn Health Care Specialist Spector & Associates, New York @Spector_Health1 SpectorPR.com
  2. 2. Political, economic and regulatory uncertainty Health care industry2 SpectorPR.com
  3. 3. Agenda  The health care industry in 2012  Looking back to 2011  Health care communications trend: what’s next?  Your predictions3 SpectorPR.com
  4. 4. Health Care Industry Trends in 2012 I. 2012 Presidential election  Supreme Court decision on Patient Protection and Affordable Care Act (PPACA) II. Getting the best value out of health care III. Aging baby boomers IV. Shifts in pharma4 SpectorPR.com
  5. 5. I. Presidential election and Supreme Court decision on PPACA The health care reform debate Supreme Court decision March, 20125 SpectorPR.com
  6. 6. II. Getting the best value out of health care Costs Care6 SpectorPR.com
  7. 7. III. Aging baby boomers 10,000 baby boomers will turn 65 every single day for the next 19 years7 SpectorPR.com
  8. 8. IV. Shifts in pharma Generic vs. brand drugs BlockbusterSmaller patient drugs group treatments8 SpectorPR.com
  9. 9. Looking back to 2011  Empowered, engaged and better informed patients  New age in technology and informatics in health care9 SpectorPR.com
  10. 10. Empowered, engaged and better informed patients Internet users look for Patients go to social health-related information media for medical content online 41% 80%10 SpectorPR.com
  11. 11. New age in technology and informatics in health care  Increased adoption of EHR/EMRs  Strong growth of mHealth  Swift expansion of telehealth, telemedicine and remote monitoring technologies11 SpectorPR.com
  12. 12. 2012 health care communications trends I. Increasing role of social media II. Explosive growth of mobile marketing III. Growing need for integrated communications and highly targeted messages IV. Focus on measuring success12 SpectorPR.com
  13. 13. I. Increasing role of social media 2012: the health care industry — an active participant in social media Physicians on social Patients look for health media info online 65% 80%13 SpectorPR.com
  14. 14. I. Increasing role of social media(cont’d) Reporters sourcing story leads: 47% 42% 35%14 SpectorPR.com
  15. 15. I. Increasing role of social media (cont’d) Pharma: FDA guidelines 42% of patients expect Pharma companies to participate in online patient communities15 SpectorPR.com
  16. 16. II. Explosive growth of mobile marketing 81%—smartphone 25%—tablet 40%—medical app16 SpectorPR.com
  17. 17. III. Integrated communications and highly targeted messages Earned Gained Owned PR professional in 201217 SpectorPR.com
  18. 18. III. Integrated communications and highly targeted messages (cont’d)18 SpectorPR.com
  19. 19. IV. Focus on measuring success outputs outcomes19 SpectorPR.com
  20. 20. Last thought Don’t lose the personal touch20 SpectorPR.com
  21. 21. Keep in touch with PRSA Health Academy @PRSAHealth Continue the conversation #PRSAhealth21 SpectorPR.com
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