13. Cover Specs
The new cover displays a dramatic
851 x 315 pixel banner photo to
visually convey your brand‟s image.
Choose one image, combine several
into a collage or Photoshop an
image with Text to visually convey
your “story.”
14. Cover Ideas
Single dramatic photo of an image
representative of your art, jewelry,
photography
Photos of your retail store, business office
or staff members, customers
Historical photos
Before and after photos (for contractors,
interior designers, salons
A collage of many images
23. 1. Upload Your Profile Pic
180 x 180 pixels. Should be your logo.
This is the visual representation that will be
displayed in a 32 x 32 pixel thumbnail across
Facebook in your followers’ feeds.
Keep this image consistent to reinforce your
brand’s recognition
24. 2. Optimize Your ‘About’ Page
150 character description that quickly
conveys what your business is about.
Keep it concise and optimize it with
relevant keywords and your website URL.
Users can click through for a map to your
business if you have a physical location
and other basic info such as hours.
25. 3. Display Key Apps
You can have a max of 12, but only 4
are always on display. The first one is
always Photos and cannot be moved.
„Views‟ are Facebook‟s default apps
such as Photos, Events, Likes, Map.
„Apps‟ are all third party apps.
26. Arrange/Change Apps
• Click on the
dropdown arrow
menu; hover over the
place you’d like to
move the app. Click
the pencil icon popup,
then choose the app
you want to swap into
that space
27. 4. Likes and Interest Lists
Once a user “likes” your page they can hover
over the like icon and add you to a list they
created to organize their interests easily in
their News Feed. (e.g. Artists + Art, Small
Business Resources, etc)
Creating Interest Lists* can increase exposure
of your content and expand your reach
beyond your fan base as users subscribe.
(* For Interest List How-to visit, Sprout Social’s Tutorial)
28. 5. Monitor Your Messages
Users now have the ability to send
you direct messages, creating
another customer service channel
You can‟t message your followers.
You can only reply to users who have
already messaged you.
You‟ll need to monitor your
messages regularly.
29. Study: Facebook and Twitter to
Become Dominant
Customer Service Channels
for Majority of US Consumers
30. Share Your Milestones
Tell your company’s story by sharing
milestones
Date founded, date of your first sale,
date of a grand opening, launch of a
new product
Share photos with your posts
31. Draw Attention to Key Posts
Star or Highlight Posts – this expands
the post across the entire width of your
timeline. (This is a good way to highlight
key milestones, for example.)
Pin Posts – Emphasize an update by
pinning it to the top of your page (It stay
there for 7 days until your remove it.)
34. Status Updates: What to Post
Follow the 80/20 rule of posting
content/news versus self-promotion.
Use energetic action verbs like help,
tell, share that encourage engagement
Use images: posts with photos tend to
get higher user engagement
35. Offer Deals
“$__ Off” deals generate twice the
engagement of “% Off deals.”
Check out Facebook Offers:
https://www.facebook.com/help/offers
38. When to Post
• Best Days: Wednesdays, Sat + Sun
• Posts made 7 pm – 7 am; and Noon
received 20% more engagement
39. How Long and How Often?
Length of Posts? Shorter is better.
• Posts with 80 characters of less
receive 65% higher engagement
Frequency of Posts?
• 1-2x a day = 40% higher engagement
43. Dealing with Negative
Comments on Your Wall
Respond immediately;
be receptive/polite
Initial response should
be public
Suggest you take the
conversation offline.
44. Don’t Feel Inept
75% of the companies in the Harvard
survey said they don’t know where their
most valuable customers were talking
about them
31% don’t measure effectiveness of
social media
Only 12% of the companies in the survey
said they felt they were currently effective
users of social media
45. Don’t Become a
Social Mediaholic.
Study finds that social
media can be more
addictive than cigarettes
and alcohol for some.
47. Checklist
Choose a striking image
Provide a punchy description
Feature your most effective apps
Create milestones to mark important dates
Pin posts to attract and drive traffic
Highlight other important posts with a
strong message/visual element
Target > Engage > Convert
51. Webinars + Conferences
Facebook Marketing Social Media Success
Bootcamp Summit
April 24 - May 29, 2012 May 1- 24, 2012.
Discover how to use social
Learn how to create a Facebook media to attract and engage
marketing strategy that will build quality customers and quickly
your customer engagement and grow your business from 27 of
"likes" in this interactive online the world‟s most respocted
event and workshop. social media experts.
http://www.mediabistro.com/face http://www.socialmediaexamin
bookmarketingbootcamp/ er.com/socialmedia12/
52. Free Tools for Listening
IceRocket – Keep tabs on who is saying what
about you, your brand or your client on the web,
Twitter, video and more with this free buzz
search tool.
Google Blog Search – Another great tool to help
you monitor keywords across blogs. Free and
just like the search engine, except focused on
blogs.
Social Mentions – Set up alerts for certain
keywords that you get when people use that
keyword on the social web.
53. Free Tools to Boost
Your Productivity
Most widely used: TweetDeck.com,
HootSuite.com, SproutSocial.com,
Social Oomph
Scheduling: BufferApp.com – A simple
way to „pace and space‟ your updates
across multiple social networks.
54. Mostly Free Monitoring Tools
• EdgeRank Checker –
free and paid versions
• Simply Measured –
Paid web based
software
• Google Analytics –
Now includes social
metrics
55. Helpful Social Media Blogs
• Social Media Examiner – Michael Stelzner runs the • Social Media Explorer – Daily advice on social
world’s largest online social media magazine media marketing, conversational marketing, PR,
designed to help businesses master social media community building and branding from leading
marketing with Facebook, Twitter, Google+ and educator, public speaker and thinker in the world of
LinkedIn. digital marketing and social media Jason Falls.
• Mashable – Social Media news blog covering cool • Danny Brown – This blog explores the human side
new websites and social networks founded by Pete of social media and the social side of marketing.
Cashmere from his apartment in Aberdeen, Very unique.
Scotland. Also covers news and developments in • Brian Solis – Author of the book Engage and
mobile, entertainment, online video, business, web principal at Altimeter Group, a research-based
development, technology, memes and gadgets. advisory firm, Brian Solis’ blog is required reading
• Soshable – This blog tries to keep up with all things for anyone in the social media business.
social media, analyze them and then provide fresh • AllFacebook – Launched in 2007 and later acquired
insights into the people and structures that drive by MediaBistro, churns out useful content on the
engagement. world’s largest social network.
• TechCrunch – One of the best known sources for • Socialnomics – In-depth insights on the impact of
social media and technology news that also profiles social media on business and the world through
startups, product launches and new websites. short social stories, statistics and studies.
• consumer technology usage. • Techipedia – Tamar Weinberg is a social media
• TopRank – Lee Odden runs this popular multiple- enthusiast who breaks down all aspects of digital
author blog full advice on digital marketing and marketing.
public relations topics including, SEO, content • Social Media Marketing Blog – Head of social media
marketing and business blogging and marketing for Ford shares advice on the complexities of online
• Techipedia – Tamar Weinberg is a social media marketing and the convergence of traditional and
enthusiast who breaks down all aspects of digital new media.
marketing.
Discuss mandatory transition to Timeline design on March 30th and how corp brands who implemented Timeline early saw an average 46% increase in user engagement. (Note that these were big brands such as Coca Cola, Red Bull, etc…but mention Livestrong’s 200+% reported increase)
The good news is that playing field is becoming more level The little guys can compete with the big fish
