@andrewspoeth | #nfluence   1
How To Grow BusinessAnd Thrive With Social Media      @andrewspoeth | #nfluence
Everybody is talkingabout social media.  @andrewspoeth | #nfluence   3
Number of searches for “Social Media” in Google         @andrewspoeth | #nfluence
@andrewspoeth | #nfluence
@andrewspoeth | #nfluence
…oops@andrewspoeth | #nfluence
@andrewspoeth | #nfluence
@andrewspoeth | #nfluence
Social media audience growth at Nimsoft    150 -> 850         @andrewspoeth | #nfluence
Social media audience growth at Nimsoft         @andrewspoeth | #nfluence
Social media growth at Nimsoft        Audience Metrics                 Engagement (Passive)      Engagement (Active)12000 ...
Nimsoft ranked among ITSM   vendors ‘most influential online’:   www.theitsmreview.com/vendors@andrewspoeth | #nfluence
Opportunity Knocks   Social Media for the Enterprise         Social Media for Personal BrandIndividuals and enterprises al...
5 STEPS TO SOCIAL MEDIA SUCCESSFOR THE ENTERPRISE      @andrewspoeth | #nfluence
1. Build a Roadmap• Decide what to  track and why• Do a reality check• Set goals  and targets• Get the team on  board     ...
2. Grow Your Audience• LinkedIn Company Profile  and Group• Twitter• Facebook• Cross-Promote            @andrewspoeth | #n...
3. Increase Engagement• Active vs. Passive engagement• Build relationships• Produce relevant and  remarkable content      ...
4. Generate Leads• Direct vs. Indirect lead generation• Open up content where possible• Blog opportunity          @andrews...
5. Think like a publisher              July      Aug.       Sept.   Oct.   Nov.           @andrewspoeth | #nfluence
Publish Regularly and Leverage Advocates         @andrewspoeth | #nfluence
How to Grow Business and Thrive with Social Media1. Draw the Roadmap2. Grow your Audience3. Increase Engagement4. Generate...
How to Grow Business and Thrive with Social Media1. Draw the Roadmap2. Grow your Audience3. Increase Engagement4. Generate...
Which social networks do you use professionally?          @andrewspoeth | #nfluence
Social Network Usage (online survey)                                                         39%                          ...
3 THINGS YOU CAN START THIS WEEKTO MAKE SOCIAL MEDIA SUCCESS YOUR OWN.        @andrewspoeth | #nfluence
1. Tune up your  social profile      @andrewspoeth | #nfluence
Tune up your social profile• Decide on social channels / personal vs. professional• Importance of bio• Consistent photo• L...
Not all networks are created equalChannel                  Content Strategy                          Real-time sharing ind...
Maximizing LinkedIn•   Post regular status                 •   LinkedIn apps to    updates                                ...
2. Listen 2. Listen        @andrewspoeth | #nfluence
Listen for Social Media Effectiveness• Find the true  influencers• Keywords that matter• Cut through the clutter  with Twi...
Market IntelligenceQ. What are my competitors talking about?Q. What’s happening in our industry, this week?Q. What are peo...
3. Engage 2. Listen        @andrewspoeth | #nfluence
Engage • Connect                           • Share your expertise • Comment on                        • Ask questions   bl...
Think like a publisher              July      Aug.       Sept.   Oct.   Nov.           @andrewspoeth | #nfluence
Blogs Position for Thought Leadership          @andrewspoeth | #nfluence
Blogs Position for Thought Leadership          @andrewspoeth | #nfluence
Tweak Profile.Listen.Engage.   @andrewspoeth | #nfluence
Tweak Profile.Listen.Engage...   @andrewspoeth | #nfluence
Connect.Listen.Engage.Share.   @andrewspoeth | #nfluence
SocialMediaMagic?   @andrewspoeth | #nfluence
Thank You     @andrewspoeth | #nfluence
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How To Grow Business and Thrive with Social Media

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Companies that ‘get’ social media are growing rapidly and effectively stealing market share from those that are slow to adapt. But marketers are only now beginning to separate fact from fiction.

In this presentation, we walk through the steps required to build a social strategy and share examples of how Nimsoft has grown its audience, increased engagement, and helped drive demand generation using social media.

For more information, visit: http://www.nimsoft.com.

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  • http://www.istockphoto.com/stock-photo-17039253-business-man-looking-at-his-cellphone.php?st=e3d3b35
  • Include a few words about April results
  • http://www.istockphoto.com/stock-photo-18827801-businessman-working-on-a-moving-train.php?st=036b7abhttp://www.istockphoto.com/stock-photo-17626726-corporate-buildings.php?st=bebcfe4
  • Use: http://www.istockphoto.com/stock-photo-10080700-traveler-s-desktop.php?st=f5f5e16LeadsDirect and IndirectEngagementActive: retweets, commentsPassive: web page views, video views, etc.AudienceFollowers, subscribers, fans
  • http://www.istockphoto.com/stock-photo-13724570-willow-oak-tree.php?st=79225a4
  • Please use: http://www.istockphoto.com/stock-photo-17544738-gear-machine.php?st=0c8d319
  • [poll] I’m curious, how many of us here have A) thought about using a Twitter profile professionally?B) how about LinkedIn?C) and Facebook?D) Google+? (early adopters)E) just for fun… Pinterest? Xing? Friendster? How about Myspace?
  • Add poll: How many of you are aiming to take your social media (personal or corporate) to the next level this year?Sample size: 506Conducted Sept. 9 – 16, 2011 on nimsoft.com landing page
  • Please use: http://www.istockphoto.com/stock-photo-17315527-tools.php?st=f6d9705
  • Ok to have a some personal mixed in with professional channelsBio: offer connection points, e.g. list associationsPhoto is easy identifier. Be consistent.Cross promotion: e.g. Email signature, LinkedIn, Twitter, Blog (blog as hub). E.g. for Nimsoft, we’ve built a web page: www.nimsoft.com/social.
  • LinkedIn can do much more than ‘link you’ to others. LinkedIn groups: Remove yourself from most groups, choose a handful to focus on.LinkedIn apps: 1) Reading List by Amazon.com, 2) Blog, 3) SlideShare Presentations
  • http://www.istockphoto.com/stock-photo-17727905-social-network.php?st=6cda8fd
  • http://www.istockphoto.com/stock-photo-17544738-gear-machine.php?st=0c8d319
  • http://www.istockphoto.com/stock-photo-17885226-blank-cycle.php?st=592976e
  • http://www.istockphoto.com/stock-photo-13694000-magic-hat.php?st=3ac2fb6
  • How To Grow Business and Thrive with Social Media

    1. 1. @andrewspoeth | #nfluence 1
    2. 2. How To Grow BusinessAnd Thrive With Social Media @andrewspoeth | #nfluence
    3. 3. Everybody is talkingabout social media. @andrewspoeth | #nfluence 3
    4. 4. Number of searches for “Social Media” in Google @andrewspoeth | #nfluence
    5. 5. @andrewspoeth | #nfluence
    6. 6. @andrewspoeth | #nfluence
    7. 7. …oops@andrewspoeth | #nfluence
    8. 8. @andrewspoeth | #nfluence
    9. 9. @andrewspoeth | #nfluence
    10. 10. Social media audience growth at Nimsoft 150 -> 850 @andrewspoeth | #nfluence
    11. 11. Social media audience growth at Nimsoft @andrewspoeth | #nfluence
    12. 12. Social media growth at Nimsoft Audience Metrics Engagement (Passive) Engagement (Active)12000 14000 1400 12000 120010000 10000 1000 8000 8000 800 6000 6000 600 4000 4000 400 2000 2000 200 0 0 0 time time time @andrewspoeth | #nfluence
    13. 13. Nimsoft ranked among ITSM vendors ‘most influential online’: www.theitsmreview.com/vendors@andrewspoeth | #nfluence
    14. 14. Opportunity Knocks Social Media for the Enterprise Social Media for Personal BrandIndividuals and enterprises alike can grow brandawareness and credibility using social media. @andrewspoeth | #nfluence 14
    15. 15. 5 STEPS TO SOCIAL MEDIA SUCCESSFOR THE ENTERPRISE @andrewspoeth | #nfluence
    16. 16. 1. Build a Roadmap• Decide what to track and why• Do a reality check• Set goals and targets• Get the team on board @andrewspoeth | #nfluence 16
    17. 17. 2. Grow Your Audience• LinkedIn Company Profile and Group• Twitter• Facebook• Cross-Promote @andrewspoeth | #nfluence 17
    18. 18. 3. Increase Engagement• Active vs. Passive engagement• Build relationships• Produce relevant and remarkable content @andrewspoeth | #nfluence
    19. 19. 4. Generate Leads• Direct vs. Indirect lead generation• Open up content where possible• Blog opportunity @andrewspoeth | #nfluence
    20. 20. 5. Think like a publisher July Aug. Sept. Oct. Nov. @andrewspoeth | #nfluence
    21. 21. Publish Regularly and Leverage Advocates @andrewspoeth | #nfluence
    22. 22. How to Grow Business and Thrive with Social Media1. Draw the Roadmap2. Grow your Audience3. Increase Engagement4. Generate Leads5. Think Like a Publisher @andrewspoeth | #nfluence
    23. 23. How to Grow Business and Thrive with Social Media1. Draw the Roadmap2. Grow your Audience3. Increase Engagement4. Generate Leads5. Think Like a Publisher @andrewspoeth | #nfluence
    24. 24. Which social networks do you use professionally? @andrewspoeth | #nfluence
    25. 25. Social Network Usage (online survey) 39% 35% 27% 25% 22% Twitter Facebook LinkedIn groups YouTube/Slideshare BlogsQ. Do you use this channel to find information (on ITSM and/or monitoring)? @andrewspoeth | #nfluence
    26. 26. 3 THINGS YOU CAN START THIS WEEKTO MAKE SOCIAL MEDIA SUCCESS YOUR OWN. @andrewspoeth | #nfluence
    27. 27. 1. Tune up your social profile @andrewspoeth | #nfluence
    28. 28. Tune up your social profile• Decide on social channels / personal vs. professional• Importance of bio• Consistent photo• Link between your profiles for cross promotion• Explore smaller networks, e.g. Focus.com, Slideshare @andrewspoeth | #nfluence
    29. 29. Not all networks are created equalChannel Content Strategy Real-time sharing industry news, and quick response to questions and news Position yourself as a thought leader Media library / How-to’s / Entertainment Additional distribution through Tube Mogul, iTunes, etc. Content hub, consolidate and reference other channels. Part of website and key driver of inbound organic search traffic (SEO) Communication among community. Personable side of your brand. @andrewspoeth | #nfluence
    30. 30. Maximizing LinkedIn• Post regular status • LinkedIn apps to updates promote your blog, Slideshare presentations LinkedIn groups and reading list• @andrewspoeth | #nfluence 30
    31. 31. 2. Listen 2. Listen @andrewspoeth | #nfluence
    32. 32. Listen for Social Media Effectiveness• Find the true influencers• Keywords that matter• Cut through the clutter with Twitter lists• Tools: Hootsuite, Twitter Search, Klout, Followerwonk, etc. @andrewspoeth | #nfluence
    33. 33. Market IntelligenceQ. What are my competitors talking about?Q. What’s happening in our industry, this week?Q. What are people saying about our brand?Q. Which blogs are publishing articles on the topicsthat matter to my customers?Q. Who are the biggest influencers in my market? @andrewspoeth | #nfluence
    34. 34. 3. Engage 2. Listen @andrewspoeth | #nfluence
    35. 35. Engage • Connect • Share your expertise • Comment on • Ask questions blog posts @andrewspoeth | #nfluence
    36. 36. Think like a publisher July Aug. Sept. Oct. Nov. @andrewspoeth | #nfluence
    37. 37. Blogs Position for Thought Leadership @andrewspoeth | #nfluence
    38. 38. Blogs Position for Thought Leadership @andrewspoeth | #nfluence
    39. 39. Tweak Profile.Listen.Engage. @andrewspoeth | #nfluence
    40. 40. Tweak Profile.Listen.Engage... @andrewspoeth | #nfluence
    41. 41. Connect.Listen.Engage.Share. @andrewspoeth | #nfluence
    42. 42. SocialMediaMagic? @andrewspoeth | #nfluence
    43. 43. Thank You @andrewspoeth | #nfluence

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