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How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
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How To Grow Business and Thrive with Social Media

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Companies that ‘get’ social media are growing rapidly and effectively stealing market share from those that are slow to adapt. But marketers are only now beginning to separate fact from fiction. …

Companies that ‘get’ social media are growing rapidly and effectively stealing market share from those that are slow to adapt. But marketers are only now beginning to separate fact from fiction.

In this presentation, we walk through the steps required to build a social strategy and share examples of how Nimsoft has grown its audience, increased engagement, and helped drive demand generation using social media.

For more information, visit: http://www.nimsoft.com.

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  • http://www.istockphoto.com/stock-photo-17039253-business-man-looking-at-his-cellphone.php?st=e3d3b35
  • Include a few words about April results
  • http://www.istockphoto.com/stock-photo-18827801-businessman-working-on-a-moving-train.php?st=036b7abhttp://www.istockphoto.com/stock-photo-17626726-corporate-buildings.php?st=bebcfe4
  • Use: http://www.istockphoto.com/stock-photo-10080700-traveler-s-desktop.php?st=f5f5e16LeadsDirect and IndirectEngagementActive: retweets, commentsPassive: web page views, video views, etc.AudienceFollowers, subscribers, fans
  • http://www.istockphoto.com/stock-photo-13724570-willow-oak-tree.php?st=79225a4
  • Please use: http://www.istockphoto.com/stock-photo-17544738-gear-machine.php?st=0c8d319
  • [poll] I’m curious, how many of us here have A) thought about using a Twitter profile professionally?B) how about LinkedIn?C) and Facebook?D) Google+? (early adopters)E) just for fun… Pinterest? Xing? Friendster? How about Myspace?
  • Add poll: How many of you are aiming to take your social media (personal or corporate) to the next level this year?Sample size: 506Conducted Sept. 9 – 16, 2011 on nimsoft.com landing page
  • Please use: http://www.istockphoto.com/stock-photo-17315527-tools.php?st=f6d9705
  • Ok to have a some personal mixed in with professional channelsBio: offer connection points, e.g. list associationsPhoto is easy identifier. Be consistent.Cross promotion: e.g. Email signature, LinkedIn, Twitter, Blog (blog as hub). E.g. for Nimsoft, we’ve built a web page: www.nimsoft.com/social.
  • LinkedIn can do much more than ‘link you’ to others. LinkedIn groups: Remove yourself from most groups, choose a handful to focus on.LinkedIn apps: 1) Reading List by Amazon.com, 2) Blog, 3) SlideShare Presentations
  • http://www.istockphoto.com/stock-photo-17727905-social-network.php?st=6cda8fd
  • http://www.istockphoto.com/stock-photo-17544738-gear-machine.php?st=0c8d319
  • http://www.istockphoto.com/stock-photo-17885226-blank-cycle.php?st=592976e
  • http://www.istockphoto.com/stock-photo-13694000-magic-hat.php?st=3ac2fb6
  • Transcript

    • 1. @andrewspoeth | #nfluence 1
    • 2. How To Grow BusinessAnd Thrive With Social Media @andrewspoeth | #nfluence
    • 3. Everybody is talkingabout social media. @andrewspoeth | #nfluence 3
    • 4. Number of searches for “Social Media” in Google @andrewspoeth | #nfluence
    • 5. @andrewspoeth | #nfluence
    • 6. @andrewspoeth | #nfluence
    • 7. …oops@andrewspoeth | #nfluence
    • 8. @andrewspoeth | #nfluence
    • 9. @andrewspoeth | #nfluence
    • 10. Social media audience growth at Nimsoft 150 -> 850 @andrewspoeth | #nfluence
    • 11. Social media audience growth at Nimsoft @andrewspoeth | #nfluence
    • 12. Social media growth at Nimsoft Audience Metrics Engagement (Passive) Engagement (Active)12000 14000 1400 12000 120010000 10000 1000 8000 8000 800 6000 6000 600 4000 4000 400 2000 2000 200 0 0 0 time time time @andrewspoeth | #nfluence
    • 13. Nimsoft ranked among ITSM vendors ‘most influential online’: www.theitsmreview.com/vendors@andrewspoeth | #nfluence
    • 14. Opportunity Knocks Social Media for the Enterprise Social Media for Personal BrandIndividuals and enterprises alike can grow brandawareness and credibility using social media. @andrewspoeth | #nfluence 14
    • 15. 5 STEPS TO SOCIAL MEDIA SUCCESSFOR THE ENTERPRISE @andrewspoeth | #nfluence
    • 16. 1. Build a Roadmap• Decide what to track and why• Do a reality check• Set goals and targets• Get the team on board @andrewspoeth | #nfluence 16
    • 17. 2. Grow Your Audience• LinkedIn Company Profile and Group• Twitter• Facebook• Cross-Promote @andrewspoeth | #nfluence 17
    • 18. 3. Increase Engagement• Active vs. Passive engagement• Build relationships• Produce relevant and remarkable content @andrewspoeth | #nfluence
    • 19. 4. Generate Leads• Direct vs. Indirect lead generation• Open up content where possible• Blog opportunity @andrewspoeth | #nfluence
    • 20. 5. Think like a publisher July Aug. Sept. Oct. Nov. @andrewspoeth | #nfluence
    • 21. Publish Regularly and Leverage Advocates @andrewspoeth | #nfluence
    • 22. How to Grow Business and Thrive with Social Media1. Draw the Roadmap2. Grow your Audience3. Increase Engagement4. Generate Leads5. Think Like a Publisher @andrewspoeth | #nfluence
    • 23. How to Grow Business and Thrive with Social Media1. Draw the Roadmap2. Grow your Audience3. Increase Engagement4. Generate Leads5. Think Like a Publisher @andrewspoeth | #nfluence
    • 24. Which social networks do you use professionally? @andrewspoeth | #nfluence
    • 25. Social Network Usage (online survey) 39% 35% 27% 25% 22% Twitter Facebook LinkedIn groups YouTube/Slideshare BlogsQ. Do you use this channel to find information (on ITSM and/or monitoring)? @andrewspoeth | #nfluence
    • 26. 3 THINGS YOU CAN START THIS WEEKTO MAKE SOCIAL MEDIA SUCCESS YOUR OWN. @andrewspoeth | #nfluence
    • 27. 1. Tune up your social profile @andrewspoeth | #nfluence
    • 28. Tune up your social profile• Decide on social channels / personal vs. professional• Importance of bio• Consistent photo• Link between your profiles for cross promotion• Explore smaller networks, e.g. Focus.com, Slideshare @andrewspoeth | #nfluence
    • 29. Not all networks are created equalChannel Content Strategy Real-time sharing industry news, and quick response to questions and news Position yourself as a thought leader Media library / How-to’s / Entertainment Additional distribution through Tube Mogul, iTunes, etc. Content hub, consolidate and reference other channels. Part of website and key driver of inbound organic search traffic (SEO) Communication among community. Personable side of your brand. @andrewspoeth | #nfluence
    • 30. Maximizing LinkedIn• Post regular status • LinkedIn apps to updates promote your blog, Slideshare presentations LinkedIn groups and reading list• @andrewspoeth | #nfluence 30
    • 31. 2. Listen 2. Listen @andrewspoeth | #nfluence
    • 32. Listen for Social Media Effectiveness• Find the true influencers• Keywords that matter• Cut through the clutter with Twitter lists• Tools: Hootsuite, Twitter Search, Klout, Followerwonk, etc. @andrewspoeth | #nfluence
    • 33. Market IntelligenceQ. What are my competitors talking about?Q. What’s happening in our industry, this week?Q. What are people saying about our brand?Q. Which blogs are publishing articles on the topicsthat matter to my customers?Q. Who are the biggest influencers in my market? @andrewspoeth | #nfluence
    • 34. 3. Engage 2. Listen @andrewspoeth | #nfluence
    • 35. Engage • Connect • Share your expertise • Comment on • Ask questions blog posts @andrewspoeth | #nfluence
    • 36. Think like a publisher July Aug. Sept. Oct. Nov. @andrewspoeth | #nfluence
    • 37. Blogs Position for Thought Leadership @andrewspoeth | #nfluence
    • 38. Blogs Position for Thought Leadership @andrewspoeth | #nfluence
    • 39. Tweak Profile.Listen.Engage. @andrewspoeth | #nfluence
    • 40. Tweak Profile.Listen.Engage... @andrewspoeth | #nfluence
    • 41. Connect.Listen.Engage.Share. @andrewspoeth | #nfluence
    • 42. SocialMediaMagic? @andrewspoeth | #nfluence
    • 43. Thank You @andrewspoeth | #nfluence

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